Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

aarna.ml

aarna.ml is an Nvidia and venture backed AI company building Cloud management software for GPU-as-a-service providers. We featured in Gartner's market guide for Cloud Management infrastructure for CSPs for 2024. Our customers are NCPs (Nvidia Cloud Partners), GPU-based CSP, and Sovereign AI.

Full cycle sales, business development and P/L ownership. Responsible for standing up inside sales and GTM teams (both in-house and agencies) for building out revenue and adoption of Aarna's products. Responsible for strategic partnerships with OEMs, Nvidia and other channel partners.

VP Sales and Business Development

Returned to Google for a quota driven P/L ownership role to grow and win strategic accounts like Singtel, Globe, Foxconn, Line, TSCM among others. Crafted several firsts including a a multi-million dollar deals for 5G/MEC deployments.

Head of Business Development, Google Cloud APAC

SeedPlus

Traded hats to become a Partner at a $23M seed stage venture capital fund backed by Cisco, Accel, Singapore Government, IFC, Tata Communications, Jungle Ventures amongst other institutions. Investing in IoT, enterprise software infrastructure, hardware. Notable successes : Qopper (Acq: Parkour), CoveIoT (Acq: Boat), and Neuron Mobility ($50M+ Series A/B).

Partner

Created foundational bespoke partnerships making Google Wifi the largest selling mesh router in the US. Pursued moonshot 20% ideas like satellite caching for youtube.

Strategic Business Development Lead

Early Team of GPay, grew Android device distribution for GPay by >10x

Strategic Business Development Manager

Verizon

Conceptualized and developed product roadmap for Softcard JV, a pioneering NFC wallet supported by competing carriers. Softcard IP acquired by Google in 2015.

New Business Development 

AI/cloud leader with proven success in AI/ML infra sales & scaling Nvidia-powered solutions. Built Google Cloud APAC’s API, Low-code & 5G/Edge business. Now global VP of Sales and business development at Nvidia-backed aarna.ml, a GPU infra software company covered by Gartner in 2024. Deep experience with Fortune 500s (e.g., Samsung, Verizon Wireless, TSMC, Singtel, Foxconn, Bytedance, Line, Softbank. etc) & strong startup, digital native and VC networks across US and APAC. Ex-partner at a top APAC seed fund backed by Singapore Govt, Cisco, Fidelity, and Accel.

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Artem Chetverykov

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