Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Brivo

Senior Product Marketing Manager

RentSpree

Director of Product Marketing 

Tapcart

Confiant Inc

Product Marketing Lead

Product Marketing Manager

Horizontal Software Group

Career Break

I managed strategic partnership opportunities around the Tech and Travel industries, helping brands increase their audience and community base by using Google’s technology to develop unique content and experiences. I helped integrate Google products into partner marketing campaigns, contributing to platform growth of 540M monthly active users.

Associate Product Marketing Manager

Razer

As the product marketing manager, I was brought on-board to enter Razer into a new category of products, systems and software. I was in charge of sharing the story around our laptop, tablet, and software products. 

Responsibilities: 
• Conceptualized road maps for product awareness, user acquisition, engagement, and retention. 
•  Directed development of all forms of collateral including data sheets, Web content, case studies, white papers, direct mail, FAQ, sales and channel training, PowerPoint presentations, and ROI calculations. Contributed to planning and production of industry events, advertising, direct mail, and sales collateral.
• Evangelized products through frequent speeches at domestic and international industry tradeshows and conferences. Built and maintained relationships with press and analyst communities. Successfully generated over a dozen industry write-ups and contributed articles to position product and brand as market leader.

Product Marketing

I don't like overcomplicating things. I like to keep things straightforward, concise, and simple. I'm all about making the content sound natural so others understand it on the first try (No need to re-read the same sentence or paragraph twice).

Think of me as the cliff notes for products. 


Specialties: Marketing, Content, Growth, Social Media, Product Management, Product Launch, Strategic Partnerships, New Business Development, Production, Project Management, Account Management, Trade Shows, Consumer Insight, Research, Analytics

taplio

The Battle

Artem Chetverykov

David L.

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