Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Bradbury Agency

I provide GTM and inbound product marketing strategy and execution for growth companies and zero-to-one products.

MUNCHKIN / WHY BRANDS, Senior Strategic Business Development Manager
Leading international baby and toddler lifestyle brand

DIESELDORFF COFFEE, Product Marketing / GTM Consultant   
Founded in 1888, family-operated and women-owned Guatemalan specialty coffee roaster expanding internationally.
• Provided company leadership with consultation and advice on international growth plans, strategic planning, branding and messaging, strategic marketing, and technology direction to launch D2C channel.

TRADEWAY, Product Marketing / GTM Consultant     
Early-stage start-up building a workforce marketplace dedicated to the skilled trades.
• Crafted go-to-market strategy, including consumer and competitive research, ideal buyer persona definition, A/B testing campaigns, and creating demand generation system.

GODFREY DADICH PARTNERS, Content Marketing Producer
• Produced episodic podcast that raised awareness for AAA video game release and won Webby audience award, partnering with the agency and game development studio.

Product Marketing Director | GTM Consultant | Strategic Growth & Innovation

Global Product Marketing Manager

ProService Hawaii

Building on my experience in launching a marketplace platform, I deepened my product marketing expertise and fortified collaboration between product management and cross-functional teams. Oversaw two product managers, implemented strategic frameworks, and enhanced B2B marketing efforts for a platform serving 2,400+ SMBs

•	Designed and implemented a comprehensive GTM strategy for a new product, collaborating with marketing, sales, and finance teams to drive alignment, resulting in a projected 20% reduction in churn.

•	Streamlined cross-functional processes by introducing a test-and-learn framework, improving collaboration efficiency and driving data-informed decision-making.

Director of Product Strategy & Marketing

Dine Brands Global

At this $4 billion global franchisor, I directed strategic growth initiatives, delivering projects that drove incremental revenue, expanded into new guest segments, and improved profitability across ~3,400 stores. Promoted from Sr. Business Analyst, I applied quantitative analysis and strategic insights to achieve business growth.

•  Drove 30% incremental revenue by scaling third-party delivery partnerships and launching a Ghost Kitchen solution in four urban pilot locations.

•  Conceptualized and developed a next-generation restaurant prototype, leveraging data-driven insights to reduce investment costs by 20% and optimize ROI

Product Strategy Manager, Growth Initiatives

Lucid Dreams Productions, LLC

Fulfilling a childhood dream, I transitioned from analyzing entertainment companies to producing award-winning creative projects, managing teams to deliver interactive VR/XR experiences, feature films, and branded content with recognition from Tribeca, Venice Film Festival, and the Webby Awards. 

•	Produced award-winning creative projects, including THE KEY, a Venice and Tribeca Film Festival Best VR winner, and an Emmy-nominated VR experience.

•	Led diverse, distributed creative teams, consistently delivering on time and under budget for interactive and branded content projects.

Producer | VR/XR

Brain Zoo Studios

Returning to the USA, I used my strategic marketing expertise to guide an Emmy Award-winning animation company in repositioning itself as a production company, supporting a strategic shift while re-establishing connections in the U.S. entertainment market.

•	Crafted a strategic marketing plan to reposition the company as a content creator, enabling revenue diversification and mitigating commoditization risks.

•	Built a new digital presence and project-managed promotional campaigns, including tracking sales and launching paid ads to test and expand IP viability.

Strategic Marketing & Partnerships Manager

PricewaterhouseCoopers

Fully assimilating in a new country and navigating a complex matrix organization, I contributed to rebranding efforts and change management for a Big Four firm. I optimized GTM strategies for the Media, Entertainment, and Hospitality industries, driving growth for a $15 million vertical. 

•	Bridged communications between U.S. and French teams to win two high-value bids in a single year, driving success in a $15M vertical.

•	Optimized thought leadership campaigns and expanded marketing reach for the flagship Media and Entertainment Outlook report.

Marketing & Business Development Manager - Entertainment, Media & Hospitality 

•	Established a knowledge hub for marketing teams across 20 countries to share best practices, enhancing internal communications efficiency.

•	Organized strategic cross-cultural events for 200+ executives, leveraging vendor management and negotiation skills to achieve impactful outcomes within limited budgets.

Marketing & Communications Specialist, Europe 

As a Product Strategy Leader and Product Marketer, I bridge innovation, purposeful design, and technology to create meaningful impact in emerging global markets. My approach blends expertise in assessing customer needs, a knack for translating data into operational success, and a collaborative, player-coach attitude that drives cross-functional teams to achieve outstanding results.

My career began in Paris with roles in sales, operations, and logistics at a global art and antique firm, followed by PwC France, where I worked across European marketing, communications, and the Entertainment, Media & Hospitality sectors. This experience built my foundation in strategic marketing, with a focus on business development and change management during transformative projects, including a Big 4 rebrand.

Focusing on the media and retail tech sectors, I’ve excelled in positions requiring both complex strategic planning and tactical execution. From award-winning creative production in Los Angeles to driving digital growth at Meta and Dine Brands Global, I combine strategy, analytics, and artistry to fuel growth.

Career Highlights:
✔️ Launched an online data tool at Meta, advancing product adoption and boosting return on ad spend for authorized sales partners.
✔️ Orchestrated the GTM for a B2B SaaS benefits module, reducing churn by 20% and tripling speed-to-market with strategic alignment to enrollment timelines.
✔️ Scaled online ordering and delivery for a top casual dining brand, increasing revenue by 25% and achieving 90% CSAT via a targeted mystery shop program.

Currently, I partner with SMBs and startups to design go-to-market strategies, develop product roadmaps, and implement growth initiatives that unlock new categories and revenue channels. My experience spans various business models, including B2B SaaS, franchises, D2C, and multi-sided platforms. I am seeking full-time opportunities to lead product launches and strategic initiatives with a global impact.
 
Core Competencies:
♦️ Product Marketing & Development
♦️ Go-to-Market (GTM) Strategy & Execution
♦️ Sales Enablement
♦️ Market & Consumer Insights (Voice of Customer)
♦️ Positioning & Messaging

Leadership & Management Skills:
♦️ Strategic Planning & Analysis
♦️ Operational Efficiency & Streamlining
♦️ Global & Cross-Functional Leadership
♦️ Growth & Revenue Forecasting
♦️ Stakeholder Management

I am committed to mission-driven work environments that challenge my strategic acumen and expand my global perspective through continuous learning and travel.

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Artem Chetverykov

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