Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Eightfold

Driving GTM strategy and execution for Ai and Ai Agent products

Product Marketing Director

FRAMEWORK product marketing

- Developed 3 internal products to automate sales assets (i.e pricing proposal), which saved my client over $60,000 annually on a point solution
- 2 week revise & refresh of my clients key one pagers for sales; including the development of a template framework for new assets 
- Consulted and advised on the operationalization of 3 new sales enablement processes for deal support at scale

Principal

FullStory

Only some of my accomplishments... 

Intelligence -- 

+ Conducted research to uncover a $10M ARR opportunity through packaging improvements
+ Employed research to establish stage-based messaging strategy with Demand Gen for higher quality leads
+ Deeply researched the market landscape on data-centric AI to influence the positioning of a AI-ready data product 

Positioning -- 

+ Revitalized FullStory's messaging and created 3 new value drivers based on qualitative and quantitative analysis
+ Established naming processes for new products, features and programs
+ Introduced FullStory to a new category of Product Analytics, leading to mentions by Gartner and Forrester

Launch -- 

+ Launched tabbed browsing feature leading to 8% higher win rates when messaging used by account executives
+ Pioneered API/integrations launch campaign driving 11% adoption within 6 months

Enablement -- 

+ Designed sales messaging and technical concept training for 100+ reps, leading 20+ sessions over 2 years
+ Created 5 new product/feature web pages with highest demo conversion rates

In summary, I made significant contributions spanning research, messaging, launches and sales enablement. Key results include uncovering a $10M opportunity, increasing win rates and adoption for launches, scaling rep training, and optimizing web pages.

Product Marketing Lead - Core, Ecosystem, Pricing & Packaging [RIF]

A few of the accomplishments... 

Intelligence

+ Applied survey and interview research to develop new product and feature naming process
+ Conceived enterprise-level positioning and messaging backed by research

Positioning

+ Delivered repositioning narrative for Indeed Ads core product offering
+ Redefined packaging strategy for Indeed Resume via conjoint analysis

Launch

+ Executed cross-functional launch programs contributing $3M in customer lifetime value
+ Built independent search tool for product-led growth, increased new user activations by 8%

Enablement

+ Implemented end-to-end lifecycle marketing program with 35% avg open rate and 13% CTR
+ Optimized NPS and churn survey program, driving 45% YoY NPS increase

In summary, I drove strong results at Indeed through research-informed positioning work, strategic launches that delivered significant customer value, optimized lifecycle marketing programs, and leveraging surveys to improve product experience. My efforts spanned intelligence gathering, redefining positioning, executing revenue-generating launches, and enabling sales/marketing programs.

Global Product Marketing Manager, Indeed Resume & Ads (Core business)

Global Product Marketing, Resume

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products.

Seattle Ambassador, Product Marketing

ZipRecruiter

Only a handful of my results... 

Intelligence

+ Contributed to market research to develop 5 new B2B marketing personas for ZipRecruiter's products
+ Partnered with product and analytics teams to develop 30+ new data-driven product marketing claims

Positioning

+ Advanced ZipRecruiter's enterprise product positioning and narrative focused on AI/ML capabilities
+ Finessed complex topics like AI matching into easy to understand messaging

Launch

+ Led launch of B2B partnership program that grew to 20+ partners
+ Executed go-to-market for 3 new SaaS products influencing over $600K in first month revenue

Enablement

+ Scaled sales and customer success enablement programs influencing ~$1.5M in revenue
+ Increased sales collateral adoption to 60% through new feedback processes

In summary, I was instrumental in building the first robust product marketing function at ZipRecruiter. From research to inform positioning, launching new offerings, and enabling sales teams, I delivered strong results across all four pillars of PMM. This included revenue and partnership wins, positioning narratives leveraging AI, scaled enablement programs, and data-driven personas.

Product Marketing Manager

Product Marketing Associate

Developed and Led performance marketing training program to support user success initiatives 
Implemented performance marketing campaigns for enterprise recruitment solution called ZipAlerts
Collaborated with enterprise level clients to understand hiring objectives to recommend best product fit. 
Engaged in search marketing tactics, including: keyword research, keyword expansions, content creation, bid changes and performance tracking
Performed quantitative analysis to identify increased revenue/budget opportunities.
Proactively analyzed data to drive the improvement of ZipAlerts campaign strategy
Worked with Account Management leadership to optimize post sales processes and upsell revenue generation
Reported on campaign performance focusing on major key performance metrics
Contributed to the A/B testing of various elements of the ZipAlerts email marketing component. 
Consistently initiated improvements of processes, systems and tools to increase team productivity and effectiveness
Developed and executed campaign optimization recommendations to maximize performance of advertiser campaigns - using internal tools and dashboards
Collaborated cross-functionally with ZipAlerts stakeholders

Lead Account Coordinator

•	Managed relationships with ZipAlerts customers and campaign stakeholders 
•	Executed and Optimized SEM campaigns within email/database marketing solutions called ZipAlerts
• Engaged in search marketing tactics, including: keyword research, keyword expansions, ad copy creation, ad copy execution, bid changes, campaign performance tracking & reporting,analysis, monitor results and program optimization
•	Performed quantitative analysis to identify increased revenue/budget opportunities.
•	Proactively analyzed data/analytics trends to drive the improvement of the ZipAlerts email marketing strategy as well as external and internal sales processes
•	Oversaw sales operations, including onboarding duties and execution of automated email marketing program.
•	Enriched segmentation of customer data sets and used predictive analytics to improve campaign performance.
•	Researched and distributed viable leads amongst Outside Sales team
•	Built regular reports on campaign performance focusing on major key performance metrics and distributed to internal and external stakeholders

Account Manager

SpringBoard Video

Managed relationship with affiliates within the Springboard Video platform division.
Identified key on-site optimizations opportunities for increased revenue generation and margin growth for company and affiliates 
Supported the deployment of new Springboard Video ad products.
Provided client with detailed performance reports 
Collaborated with sales representatives to cultivate and maintain client relationships 
Worked with affiliate websites to improve user experience and overall revenue generation
Monitored ad campaign delivery as a liaison between affiliates and trafficking team from delivery to wrap up

Associate Account Manager

Night Out Inc.

- Created compelling written and rich web and mobile application content focusing the entertainment  industry 
 - Identified numerous key sales leads and opportunities for partnerships for new event ticketing platform
 - Conducted cold-calls to potential event ticketing partners
 - Updated and managed web and mobile application plattform content
 - Assisted in populating user-consumer base of mobile and web platforms
 - Managed day to day communication with event ticketing partners
 - Worked with event ticketing team to develop partnership strategies for event ticketing platform

Ticketing Partnerships Associate (3 mo contract)

ZICO Beverages, LLC

•	Surveyed and specific market areas for opportunities 
•	Opened new accounts based on cold calling and account leads 
•	Developed and executed new business strategies for acquiring new accounts
•	Expanded distribution of new products and line extensions
•	Assisted in the improvement and promotion of existing social media campaigns
•	Nurtured existing accounts to ensure ZICO presence 
•	Established and maintained relationships with new ZICO accounts 
•	Contributed to existing client relationships, understanding and responded to the needs and requirements of existing clients
•	Gained incremental warm and cold store space 
•	Placed hard point-of-sale i.e. Coolers, display racks, barrels, glide racks
•	Assisted with the planning and execution of product demonstration events.

Territory Sales Associate (6 mo contract)

Champion Real Estate Company

•	Drafted numerous market surveys and market comparisons for potential multi-family developments
•	Conducted in-depth research on potential markets for new development and presented findings in an organized manner.
•	Made cold-call land inquiries to real estate brokers in the greater Los Angeles and San Diego County for leads on potential development sites 
•	Supported the development team with any office related tasks. 
•	Aided in the preparation of proposals and presentations for potential clientele. 
•	Kept division vice president on track with multiple development leads and potential projects. 
•	Assisted the division head in outlining the structure of new development projects and instituted a plan for execution.

Multi-Family Division Intern

🧿 𝗪𝗵𝗼 𝗮𝗺 𝗜?
Jona Youdeem. Product Marketer. Aspiring Chef. Mediocre Ceramicist. Urban Gardener. Uncle. Girl Dog Dad.

🧰 𝗔 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝘆 𝗣𝗠𝗠 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲:

With exception of ~1 year in my professional career, I've spent 10 years in product marketing, blessed to have strategized and executed across many of the nooks and crannies in this discipline. I’ve worked in product-led, sales-led, and hybrid environments, from hyperscale startups to mature B2B firms targeting various business sizes. The companies I’ve joined have grown to over $100M ARR. Many invested in Ai early on, sparking my recent interest.

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Artem Chetverykov

Jona Youdeem

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