Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Aventi Group

Aventi Group is an on-demand product marketing agency dedicated to bringing world-class go-to-market execution talent to high-tech B2B clients. We have an extensive team of product marketing professionals — giving our clients fast access to an on-demand, scalable team with broad domain expertise. Our experts have run high performance teams at every level, in every category — from startups to mid-sized firms & large enterprises. Clients include SAP, Adobe, Fortinet, HP,  Malwarebytes, ServiceNow, Okta, Palo Alto Networks and Zendesk. Founded in 2008, Aventi Group is based in Silicon Valley, California.

For more information, visit www.aventigroup.com and follow on LinkedIn.

—-HIGHLIGHTS
Digital Cloud Manufacturing, Digital Supply Chain Collaboration, Analytics Cloud Applications, Extended Warehouse Management (EWM) - Customer Success, PMM
 ⦁	Research, write content & develop customer innovation story pitch decks in 4 weeks (or less) by interviewing global champion customers who transitioned operations to digital & cloud, and collaborating with internal SMEs & valued partners.
⦁	Assist global, champion customers through program requirements from EWM to Digital Supply Chain.
⦁	Selected YOY as category finalists & Innovation Award winners.

SAAS Healthcare, Sr. PMM
⦁	Transformed content for product web pages in 30 days by developing value-driven, solution frameworks and content.
⦁	Launched new category awards program in 3 months by leading project planning, company-wide collaboration and execution.

Senior Product & Partner Marketing Consultant

OpenText

—HIGHLIGHTS—
⦁	Increased NA Partner Add-on & Technology solution sales by 30% in year 1 by developing & executing Sales/Marketing plans that included joint, growth campaigns and events.
⦁	Increased LegalTech platform and add-on AI Enterprise Search solution sales in 3 quarters by developing repositioned value-messaging working with Sales and Professional Services, building a new standard-setting, Sales Enablement module & driving campaigns working with customer champions.
⦁	Improved GTM Sales Kit effectiveness launched quarterly by leading & leveraging Partner/User Groups & Product Advisory Councils, market research and customer business use cases.

Product Marketing Manager, eDOCS and Decisiv, Legal Tech

Content creation to drive awareness and demand across industries for OpenText's flagship product solutions working with global PMK and stakeholder teams.

Product Marketing Manager, for Content Suite Platform | Content Server | RM

Adlib Software

—HIGHLIGHTS— 

⦁	Repositioned software solution messaging by establishing Alliance Programs with key, horizontal, enterprise platform partners including EMC, Documentum, Microsoft, K2,Open Text, IBM, and Dassault Systèmes in year 1.

⦁	Increased SI partner sales by developing Partner Program enablement, web and co-marketing content working directly with partners in year 2.

⦁	Effectively mentored team of 5 to move from tactical to strategic achievers by establishing KPI frameworks in year 2.

Senior Manager, Partner Marketing

Christie Digital Systems

—HIGHLIGHTS— 

⦁	Launched new DLP 4K Cinema projector and lamp product lines within 3 months of working at Christie in collaboration with Product Management and by managing industry, partner and trade association (including NATO, MPTAC, SMPTE) relationships. 

⦁	Helped US Sales achieve $300M+, over quota sales by developing integrated marketing campaigns targeting underserved & niche markets in 2 quarters, and, by establishing a Partner Forum for North American partners.

⦁	Increased global sales by establishing sales/marketing plan for BRIC regions and by repurposing regional campaigns featuring international customers via videos/white papers/sales kits and programs in year 1.

⦁	Differentiated Christie with immediate impact as the world leader in digital cinema by securing James Cameron and Jon Landau testimonials for PR programs in Las Vegas in year 2.

Marketing Programs Manager

Open Text

—HIGHLIGHTS— 

⦁	Improved global partner program brand and communications strategy in year 1 by collaborating with internal stakeholders from Learning & Creative Services, Executive Sponsors, Alliance Directors for SAP, Microsoft, Oracle, and creating partner conference workshops, launching the first Partner Forum and writing/developing/delivering consistent partner communications.

⦁	Delivered over quota of partner sponsorships required for the annual Partner & User Conference in 2 quarters by enabling global Sales teams and partners.

⦁	Saved OpenText over $100K and stopped employee churn in 1 quarter by using SWOT method to assess event team workflows that identified outdated, off-site event processes and shipping inefficiencies.

Manager, Partner Marketing

Spicer Corporation

Acquired by Open Text Corporation, July 1, 2008.

—HIGHLIGHTS— 

⦁	Increased revenue growth by 15% in 1 year by building out partner alliance & marketing programs and internal market research teams to support the business plan that transitioned the company from horizontal to targeted, vertical solution enterprise sales & marketing.

⦁	Increased strategic partner alliances by 50% by repositioning the brand & messaging of the established Engineering Viewer technology to an Enterprise Universal Document Viewing Solution, building relationships with and enabling Document Management Platform Alliance sales teams including IBM, OpenText, Hyland, XEROX and their VARs, and building targeted, industry campaigns leveraging joint value propositions.

Director, Partner Alliances

As a Sr. Product Marketing & Partner Marketing pro, I help:
⦁	Drive impactful #GTM product launches with market, partner & customer insights
⦁	Develop strategic messaging supporting enterprise sales
⦁	Develop, manage & execute quarterly S&M plans
⦁	Grow customer champion relationships

Industry SME experience

Digital Cloud Manufacturing, Cloud Supply Chain, Extended Warehouse Management (EWM) & IAAS, PAAS, SAAS, Enterprise Content Management Platforms (from on-premise, cloud, internet and mobile solutions), Legal Tech, High Tech, Med Tech, Manu Tech, AI Enterprise Search, Knowledge & Records Management, Digital Cinema & Post Production, Manufacturing, Healthcare, Government, Construction, and Interior Design.

Software & Apps 

Slack, O365, Google Teams, OKTA, Asana, MS Teams, ZOOM, Confluence/Atlassian, OpenText Enterprise Content Management (ECM) platform & add-ons, eDOCS LegalTech Document Management platform, partner & other technology add-ons including Information Security, AI Enterprise Search & AI Mobile Time Capture modules, Facebook Business Suite, Salesforce, Basecamp, SquareSpace eCommerce web design, Adobe Creative Suite, Social Media apps (Facebook, LinkedIn, Instagram, YouTube), and various Content Creation apps (Canva, video capture)

PMM related training

Pragmatic Marketing, Certificate(s)
Strategic Social Media Marketing, Certificate Program, George Brown College, Ontario 
ADKAR Change Management Training, ProSci, Certificate

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Artem Chetverykov

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