Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Verbling

Focusing on growth and continuous improvement, I help non-native English speakers communicate more confidently at work, and in their day-to-day lives and make it as fun as possible.  
Through self-promotion, personal marketing techniques, as well as giving trial lessons I can peak the interest of prospective students, sell packages and have them sign up for regular attendance of my classes. 
For a Free trial, click here:https://www.verbling.com/teachers/12935304481639484363

English Language Teacher

GrowthMentor

Officially: Assisting community members with getting the most benefit out of the GrowthMentor platform.  Helping them to identify the areas they need help with and suggesting mentors that would be perfect for helping them.   

Reality: Hanging out with cool entrepreneurs and marketers from around the world on Slack and helping them to achieve their goals

GrowthMentor Community Manager

Assisting our Community Members in staying on top of their goals, identifying habits and making things happen.

Accountability Coach

I ❤️Customers, Growth and Success! 
Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields. Join below:

Customer Success Manager

Rainbow Kids Yoga

My main responsibility as a Kids Yoga instructor, include delivering Yoga to the ages of 4 - 11 year olds as an exercise and meditation technique which is based around finding balance of mind through breathing, posture, stretching, fun, games and storytelling. As a teacher, I instruct my students in the art of yoga in order to increase their fitness and personal health, in both body and mind. I do not teach religion. 

In this role I:
-  Part time Kids Yoga teacher. 

Recent achievements include:
- Setting up my own company and business www.kogies.co.uk and recruiting a small team to help me run it.

Part Time , Self Employed Kids & Families Yoga Teacher

PalFish

I was a Remote, Online English teacher. I taught children based in China, pre-prepared English as a foreign language, lessons. The students were aged from 2.5 years to 16 years old and the classes are delivered via a Mobile language app. Through using teaching skills, and creating a feeling of certainty that I will deliver on individual students goals, I have been able to reach "Level 5" status as well as being marked as a "Best Teacher."

Online English Teacher

Nuffield Health

My primary duties, as a Part time Junior Activities Assistant is to provide care and education to the child members through fun, games and classes. My role has included weekend morning activities and Birthday parties based at Nuffield Health.

Activities Assistant

Chivas Brothers

My main responsibility is as the Personal Assistant to the Communications Director and Team Assistant to the wider Communications Team.

In this role I:
- Managed daily budget issues, including raising purchase orders, validating invoices and ensuring correct reconciliation, and POS stock.
- Organised comprehensive travel arrangements (flights, hotels, transfers etc).
- Provided organisational support for meetings, conferences and workshops, nationally and globally.
- Processed expenses for the Communications Director.
- Diary Managed for the Communications Director and the Communications Team's calendar.
- Provided organisational support to the communications team for projects such as international launches, multi-market PR activity and events.
- Co-ordinated with external agencies as required.

Recent achievements include:
- Played a key organisational role at The Chivas Venture Final, hosted at TNW Conference in Amsterdam.
- Managed the organisation of the travel and logistics of 25 people to Scotland for an internal communications project.
- Received an internal VIP Award for introducing a new process which saved over 18 hours of work per week for the department.

Personal Assistant

From Aug 2017 to Jan 2018, I was the Team Assistant to the Chivas Regal Marketing Director and Marketing team. 

This position was a fantastically well timed and welcomed challenge which was a Maternity Cover directly supporting the Chivas Regal Marketing Director and his team of 28 incredible Marketeers. 

Oct 2014 - April 2017 - Team Assistant to UK Gins and Prestige Marketing Teams.

Team Assistant

After joining GSK on a contract in 2011, I progressed into a number of positions and projects within the invoicing team, PMO team and Trade Route team. 

One particular project involved the implementation of a new software (SAP). In under two months, I successfully on-boarded 350 members of staff by provided training and support as they familiarised themselves with the new software. I became the ‘go-to person’ with anything related to SAP.

During my time as a Trade route analyst, I collaborated very closely with our customers and worked through root cause analysis of customer queries in order to resolve any issues that they had. My role consisted of training my customers on our process and with the success rate it had with E-invoicing (75% success rate in invoices being completed in 24 hours) I held webinars via Skype and weekly check-in calls to train contacts in EST once a month and as and when needed.

Trade Route Data Analyst

Global SAP Services Administrative Assistant

Pricing Analyst

Invoice Executive

PA to Vice President of GSK Export and Contracts Analyst

London Borough of Hounslow

Business Support Officer Safeguarding & Support Team

Business Support Officer / Project Support Officer

Hounslow Education Business Partnership

Work Experience Administrator

Dome

Barista/ till Dining Room Attendant

Community Manager at GrowthMentor

Navigating through the realms of Community Management, Customer Success, Onboarding, Sales, Operations, and Hospitality, I've cultivated a talent for weaving connections across diverse spots and industries. I infuse my personal touch to elevate experiences, consistently aiming to amplify the positive vibes wherever I tread.

Leave them better than you found them!—because why not sprinkle a bit of goodness wherever I go? 🌟

taplio

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Artem Chetverykov

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