Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Mark43

Senior Product Marketing Manager

Kaiser Permanente

Promoted from prior role within 1 year after demonstrating proficiency in leadership and product growth. Specialized in enterprise software and SaaS marketing, particularly in cloud-based solutions and BI technologies within the healthcare industry. Demonstrating a high level of proficiency in developing and executing business support strategies, Sam has been instrumental in commercializing products and creating impactful marketing materials. Their skill set is further enhanced by strong abilities in project management, cross-functional collaboration, and implementing strategies focused on customer loyalty and sales growth.

Key Accomplishments:
>> Enhanced customer satisfaction substantially, creating an award-winning Customer Community of Practice program that increased satisfaction by 200% in its first year and average an increase of 172% every year after.

>> Significantly increased user engagement by 300% over 3 years through a comprehensive communication strategy encompassing over 50,000 users across multiple regions.

>> Generated a substantial number of leads and revenue growth through strategic email marketing campaigns and effective use of Salesforce CRM for campaign management and analytics.

Specialized in the marketing of SaaS products and healthcare technology solutions. Possesses a strong background in developing effective go-to-market strategies, enhancing product adoption, and driving significant growth in competitive markets. Sam is adept at crafting compelling sales enablement materials, utilizing evidence-based marketing techniques, and excelling in customer success storytelling.

Key Accomplishment:
>> Generated an average of $1.5M in revenue across 18 SaaS products over 1 year by creating comprehensive marketing strategies for each product including target audience, personas, position and messaging, and KPIs.

>> Improved email marketing campaign success by 76% after developing and implementing a Salesforce CRM application, managing over 200,000 contacts and 40 campaigns.

Product Marketing Manager

American Specialty Health

Engaged with stakeholders & clinical research executives to develop and execute marketing & communication strategies for various health management products & services. Coordinated cross-functional teams to develop & execute email marketing campaigns, managed web site content & updates, and collaborated with the quality assurance team to ensure products met NCQA & URAC requirements.

Key Accomplishments:
>> Organized and coordinated 10+ health and wellness events per year, leading to a 15% increase in brand awareness and participation.

>> Conducted market research and analysis, contributing to a 10% improvement in marketing strategy effectiveness.

Marketing Communications Coordinator

County of San Diego

Was the first point of contact for social workers within the North Coastal San Diego area. Played a crucial part in managing the client intake process, ensuring a smooth and efficient client experience. Managed all client communication through office appointments and phone calls, time sensitive data entry, coordination of social worker schedules, and administrative support.

Intake Service Coordinator

San Diego County Sheriff's Department

Served as a first point of contact for emergency calls, requiring quick thinking, calmness under pressure, and a commitment to public safety. Utilized exceptional communication skills, adept at handling high-stress situations, and collaborated with police, fire, and SWAT to ensure safety of community.

Emergency Dispatcher

The top question I get from people I meet is..."why marketing?". The short answer....I love connecting customers with products that meet their emotional, business, or personal needs. Here's the long answer.

As a Senior Product Marketing Manager with nearly a decade of experience in enterprise software and SaaS marketing, specializing in cloud-based solutions and AI technologies, my focus is in fostering deep customer engagement through innovative strategies and targeted communication. As a Senior Product Marketing Manager, my career has been dedicated to understanding and enhancing the customer journey, ensuring that each interaction with products is not only satisfying but also enriching.

My expertise lies in the intersection of product development, market research, and customer psychology. I excel in creating marketing strategies that resonate with diverse audiences, driving product adoption and brand loyalty. My approach is deeply rooted in data-driven insights, enabling me to tailor campaigns that speak directly to customer needs and preferences.

Key highlights of my career include:

• Increased customer satisfaction by 200% and increased repeat customer revenue by 60% within the first year of creating an award-winning Customer Community of Practice program that spanned 200,000+ customers over 6 regions. 

• Leading a diverse team of technical & creative marketers and collaborating closely with product development teams to ensure alignment between customer needs, product functionality, and marketing efforts.

• Increased user engagement by 300% over 3 years by implementing a comprehensive communication strategy that spanned 50,000+ users of 10 products over 6 regions aligning with the company’s values, goals, and culture.

taplio

The Battle

Artem Chetverykov

Sam Garrett, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?