Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Specialising in AI/ML & cybersecurity products.

Current: 

Pre-Series A Company: June 2025 - Present [Cybersecurity]
Early stage company, <5m ARR: June 2025 - Present [AI Cloud / Digital Infrastructure]

Previously: 

Valiantys: Nov 2023 - June 2024 [IT consulting & services]
Lightbeam: Mar 2024 - June 2024 [Cybersecurity]
Waferwire: Apr 2025 - Jun 2025 [Data estate, Cloud, AI]

and others.

Exxat

Product Marketing Manager

Happay 

Founding marketer for Happay's newly launched card issuance platform - ISAC.

Associate Director of Marketing [Fintech]

Nanoheal

Building overall positioning, messaging and GTM strategy. 
Designing and leading end-to-end organic promotion. 
Leading customer research and competitive analysis.
Developing and communicating value proposition for Nanoheal.

Senior Product Marketing Manager [ITSM, Automation, & Analytics]

Appsian 

Led product marketing, content and social, for Appsian's flagship product - Appsian for PeopleSoft, and for PeopleUX. 
Recognized for performance (Feb 2020).

Product Marketing Manager [Cyber Security, UX, Privacy]

Oracle

Created, managed and delivered content and learning collateral (B2B & B2C) as a part of demand generation programs for Oracle products (including offerings in Database, cybersecurity).
• Designed content as a part of GTM strategy for SaaS products. Optimized content for search (SEO/SEM).
• Developed product messaging and positioning to communicate value proposition.
• Initiated and led a video product release documentation for teams across geographies.
• Handled organic growth.

Technical Product Marketing [Oracle Database, Cybersecurity]

Lowe Lintas + Partners

•	Created concept and copy for advertising campaigns across media, for brands in diverse categories, such as Titan Fastrack, Flying Machine, Pizza Corner, Brittania Timepass.

Copywriter

Hi! I am Tanmay, a Product Marketer with 12+ years in the B2B SaaS industry. 

I specialize in cybersecurity and deep-tech products. 

Currently open to product marketing roles (consulting and full-time). 

Reach out to me and let's talk! https://calendly.com/tanmay1612/30min

Things that interest me other than marketing? Running, art, design, Indian classical, and the written word.

taplio

The Battle

Artem Chetverykov

Tanmay Choudhury

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