Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Thomas Matcham Consulting

I empower start-up businesses to elevate their sales processes and achieve remarkable growth through the implementation of three powerful frameworks. As a dedicated Sales Consultant, I specialize in guiding Founder, CEOs, and SMEs to establish robust foundations, driving immediate results in their sales figures and positioning them for scalable success.

Services offered:
-Sales Process Optimization
-Lead Generation Frameworks
-B2B Sales Coaching

If you're seeking a Sales Consultant and B2B Sales Coach committed to driving immediate results and facilitating long-term growth, let's connect. 

I'm here to empower your business through strategic sales solutions.

Sales Consultant

Various Companies

From telesales, to commission only, door to door sales, I have done it all. Over the past 20 years I have worked in various sectors (including Telecoms, Software, Insurance, Finance and Construction) in business development roles and account management roles. I've worked for various SME's and Start-up business, as well as Blue Chip corporations in executive and managerial roles.

Corporate Sales Specialist

Igniting B2B Startup Success Through Proven Sales Strategies | Sales Coach & Consultant | B2B Sales Coach | Personally Closed 50M

✨Having explored countless sales strategies and growth hacks without achieving the desired high-quality leads that can propel your business to new heights, I understand the frustration that can arise.✨

It's all too easy to fall into the trap of investing in paid courses and webinars that promise sales success but often fail to deliver on those promises.

I've personally been there.

My journey began in a call center at the outset of my career, and I quickly realized that the work culture was not to my liking.

However, I found myself captivated by the sales process. 

This led me to make the bold decision to leave my job and embark on my entrepreneurial journey, initially involving multi-level marketing for a London-based firm.

From telesales to earning commissions to pounding the pavement with door-to-door sales, I've experienced it all.

After navigating my own path from financial struggle to personally closing deals totalling over $50 million, I made the choice to work with B2B startups eager to scale their businesses but lacking the proper sales framework to generate high-quality leads.

I've assisted dozens of such startups in solving one of the most critical challenges in any business: sales.

My mission is clear - I aim to empower founders, small and medium-sized enterprises (SMEs), and B2B startups by helping them construct an outreach strategy that not only brings in top-notch leads but also fuels the lifeblood of any business, which is sales.

What sets my sales coaching and training apart from other success coaches is the fact that I draw upon over 20 years of sales experience to meticulously tailor a powerful sales strategy to your unique business.

Throughout my journey, one essential lesson has become crystal clear:

Sales is not merely about generating revenue; it's about delivering value to your clients through your services and offerings.

As a part of my offerings, I provide 1:1 sessions and a comprehensive 6-week training course for founders, B2B startups, and SMEs.

In this program, I will teach you:

✔How to create an effective outbound sales strategy

✔ How to create effective lead magnets that bring you quality leads

✔ How to sell without selling

If you're ready to take your business to the next level, book a FREE strategy call

👩‍💻https://www.thomasmatcham.com/.

Here are the ways in which I can support you:

Sales Coaching & Training | Business Consulting | Sales Consulting | Speaker

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Artem Chetverykov

Thomas Matcham

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