Artem Klimkin

When I ran my marketing agency I quickly realized that I absolutely hate cold pitching my potential clients via DMs or emails because the conversion rates are so low.

Besides that, the power dynamic is different and it's a lot harder to charge a higher price.

Ads, especially for B2B, cost a fortune so...what's the alternative?

Is there a way to attract, nurture and convert your ideal clients without all that stuff?

Turns out there is, but..

It all starts with getting inbound leads first.

In this video I share how I got 49 inbound leads in 30 days with my small personal brand -https://www.youtube.com/watch?v=raLakdeNaks

Owner

Artem GSS

Rochelle Shrestha

Helping SMBs Scale Digitally through digital marketing strategies that produce unparalleled results 🚀

When direction isn’t settled, everything downstream gets heavier than it needs to be.

The work is moving.
Content exists.
Activity is there.

But the direction doesn’t feel settled.

That usually shows up as narrative drift.
The story shifts.
Decisions carry more weight than they should.

And even while doing a lot right, it’s hard to tell whether what’s being said truly reflects the company or the founder, that’s being built.

This is where I work.

I support founder-led companies and independent founders when clarity becomes the constraint, not effort.
When the issue isn’t output, but the cost of an undecided signal.

My role is to steady direction, deciding what matters, what can be removed, and what the narrative needs to hold next.

I work at two levels.

At the founder level, where judgment, authority, and signal originate.
And at the company level, where that signal needs to guide decisions without constant recalibration.

Sometimes this is a short diagnostic to correct direction.
Sometimes it’s ongoing oversight so decisions stop feeling reactive.
Sometimes I take responsibility for narrative direction end-to-end.

The work resolves toward the same outcome every time:
clear judgment, fewer competing opinions, and a story that reflects the level you’re actually operating at.

I work upstream, where positioning, authority, and decision quality are formed.

If you already have momentum but still feel uncertain about direction, you’re likely closer to this work than you think.

If it resonates, you can DM me.
I’ll tell you whether I’m the right person to help.

Founder & CEO

Let me name it properly.

Narrative drift is what happens when your brand story stops being intentional and starts being reactive.

It happens slowly. A piece of content that gets traction so you write more of that. A client who wanted something slightly different so you shift the language. A trend in your industry so you borrow some of its vocabulary. A quiet crisis of confidence so you hedge your positioning just a little.

None of it is dramatic. All of it compounds.

Six months later, your brand sounds like three different people. Your audience is confused about what you actually do. You are attracting clients who are not quite right and repelling the ones who would be perfect.

And the painful part? You cannot always see it from the inside. Because each shift made sense at the time.

This is what I look for first with every new client. Not what their brand looks like today. Where it has drifted from what it was always meant to be.

Because you do not need a new brand. You need to find the original one and tell it clearly.

The Clarity Intensive is built to fix exactly this. 🤍

Fractional Brand Strategist | I fix narrative drift - when your personal brand, business brand & content are scattered in different directions | Strategy. Structure. Search.

Can I tell you what it actually looks like to work with me?
Because I think sometimes people imagine it’s this big, overwhelming process
And it really isn’t.

We start by going all the way in
Your brand. Your story. Your presence. Your platforms.

Finding exactly where the coherence is breaking down and why.

Then we rebuild.
The narrative. The structure. The way you show up.

Until everything - LinkedIn, Instagram, your content, your offers, your emails -
Is telling the same story.

Your story
In a way that finally matches the depth of your work.

And the moment that clicks?
You’ll feel it before your audience does
Something settles
Something that’s been slightly off for a long time 

Finally feels right🤍

If that’s what you’ve been looking for 
Come find me.
That’s exactly where we start.

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If you've noticed, I've been MIA - yes, intentionally.
.
.
The end of last week got overwhelming. Too much chaos, too much noise. A digital detox wasn't optional at that point; it was necessary. A full nervous system reset.

The last few days I spent offline, quiet, genuinely just taking time for myself to reset and rewind. No emails, scrolling, or performing productivity.

And now I'm back. Because it's March - the third month & I love the number 3 (hahaha)

A new month always feels like a natural moment to pause and recalibrate, but this one felt especially significant. I used this time to reflect on how I want this month to go, what I want to leave behind, and what I'm consciously stepping into for the rest of the year.

Part of that reflection brought me back to the core of why I do what I do.

I work with founders and coaches who are genuinely brilliant at what they do but struggle to put it into words. They feel their value deeply, but when it comes to positioning it, saying it out loud, building a brand around it, something gets lost. That gap between what you know you are and what the world actually sees? That's exactly where I work.

It's not just strategy and messaging. It's sitting with someone, understanding the thread that runs through everything they do, and helping them build a brand that actually sounds like them. Clarity first. Everything else follows.

The people I work with don't need more noise. They need a sharper signal. And honestly, so did I this week, which is exactly why I stepped away.

Sometimes the most productive thing you can do is stop. Reset. Then come back with intention.

Anyway… Rochelle is back and...

If you're a founder or coach who knows your brand needs work but isn't sure where to start, my DMs are open. Let's make this month count. 👏 🥂

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There is a reason some bios make you stop and others make you scroll.

It comes down to specificity. Being clear enough that the right person reads it and thinks… that is literally me.

Let me show you what i mean.

“I help entrepreneurs build sustainable businesses.”
Fine. But now read this.

“I help founder-led service businesses stop losing clients at the proposal stage by fixing the gap between their positioning and their process.”

One of those makes someone feel seen. The other gets scrolled past.

“I am passionate about helping people reach their potential.”

Now compare.

“I work with high-performing coaches who have outgrown their current brand and need their positioning to catch up with who they have become.”

Passion is invisible. Specificity is magnetic.

“Marketing strategy for growing businesses.”

Now read.

“Fractional CMO for B2B SaaS companies scaling past Series A who need strategic marketing leadership without the full-time hire.”

The right person reads that and does not even need to think about it. They just know.

Ownable positioning is when your name becomes synonymous with a specific result in a specific context. For the right ones. That is always the goal.

So here is the question worth sitting with…

Read your bio. Your headline. Your homepage. 

Can a stranger tell exactly who you help, what problem you solve, and what changes for them after working with you?

If not… that is where to start.

This is the work we do inside my Clarity Intensive. If you want to know what yours could look like, send me a DM😮‍💨

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The Battle

Artem GSS

Rochelle Shrestha

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The Battle

Artem GSS

Rochelle Shrestha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rochelle Shrestha's LinkedIn Performance

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Performance ScoreRochelle Shrestha's LinkedIn Performance