Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Event Shark | B2B Events 🦈

Video and content production for B2B companies

Co-Founder

The Sales Rapper

Humantic AI

Strategic Advisor

SmartAsset

Account Executive

Yelp

SaaS sales. 150% Lifetime quota. Mandarin speaking for global accounts.

Elite Account Executive (SaaS)

Senior Account Executive

Lee & Lee, PS

Legal Intern

🎤 The Sales Rapper | 🦈 EventShark.io

I am a co-founder of Event Shark, a B2B content production company.

As a musician and content creator of 15 years, I leverage my rap and sales skills to create intensely original and relevant content that gets viral attention and inbounds from the ideal customer profile.

Before launching Event Shark, I founded The Sales Rapper, a full-service creative marketing agency that helps B2B and e-commerce brands stand out with music, video, strategy, and flavor-added ABM.

I have partnered with leading platforms such as Vimeo, Salesloft, and Demandbase, and delivered custom videos and live freestyling hybrid shows for offline conferences, events, SKOs, and webinars.

I have 5+ years experience in B2B go to market functions, including strategic and senior account executive roles at Yelp, where I achieved President's Club status and closed multiple six-figure deals. I also have a BA in History from Boston College, and I am natively bilingual in English and Chinese (Mandarin).

My goal is to help B2B companies break through the noise and connect with their audience in a memorable and authentic way. I believe that content is the key to building trust, engagement, and loyalty, and that rap is a powerful medium to convey a message and spark a conversation.

eventshark.io

Ding Zheng

I've been friends with Vin Matano 🐝 for 5 years!

He's actually the reason I met Jake Clare, so EventShark wouldn't exist without the goat B2B creator.

Vin and I first met because we were the youngest two people making LinkedIn content. From nephews to uncs.

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Over the years I've been fortunate enough to hang out and collaborate with Vin across multiple clients, conferences, and creative concepts.

The guy is one of the most brilliant and hard working marketers I've ever met.

And of course Creatorbuzz is absolutely elite.

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So when Vin asked me to make a theme song...you know I had to go hard.

And no song is complete without a music video ;)

Shoutout to Exit Five for being a great backdrop and shoutout to Max van den Ingh for helping hold a camera.

🎤 The Sales Rapper | 🦈 EventShark.io 🎥

taplio

The Battle

🌶️Arthur Castillo

Ding Zheng

Followers

Posts

Engagements

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Performance ScoreDing Zheng's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🌶️Arthur Castillo

Ding Zheng

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ding Zheng's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDing Zheng's LinkedIn Performance