Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

StackAdapt

Editorial Content Manager, B2B

Thought Leadership Marketing

Some of my clients and results:

+ Community Director at Content Hacker: 
Planned and launched a paid community in Circle.so for marketers and small business owners.

+ Product Marketing and Success at Content at Scale
Created product videos, knowledge base articles, tutorials, and conducted live product trainings.

+ Head of Content at RevGenius
Relaunched RevGenius Magazine as a thought leadership publication for revenue professionals and acted as the Managing Editor, publishing 17 articles. Wrote original thought leadership articles about community-led growth.

+ Thought leadership writer at Clari

+ Ghostwriter at Category Pirates

+ Content strategy consultant at Pandago


Services:

- Book Coaching & Ghostwriting 
- Thought Leadership Content 
- Research Reports 
- Not Boring SEO

Marketing Strategy Consultant & Premium Ghostwriter

Okanagan College

Teach digital marketing, search marketing, and marketing research at the Okanagan School of Business.

Professor

Dooly

- Designed and launched three lead generation campaigns with online quizzes (scorecards), bringing in more than 1,000 leads.
- Published original research reports and other data-driven assets.
- Wrote/Edited and optimized dozens of blog articles, including a library of Sales Templates.
- Launched a Thought Leadership motion, creating original content with the CEO and the VP of Revenue. 
- Launched The Sidekick, Dooly’s newsletter.


- Planned and executed Thought Leadership strategies and content with internal and external SMEs.
- Managed and built partnerships with sales organizations and influencers (Pavilion, JB Sales, Sales Assembly, Kevin Dorsey, 30 Minutes to President's Club)
- Wireframed and wrote landing page copy.
- Assigned articles to freelancers and edited and published final pieces.
- Wrote a bi-weekly email newsletter.
- Created video assets for social media.
- Supported the team with the promotion and planning of events, email campaigns, and website updates.

Community & Content Marketing Manager

Rhema e-School

Rhema e-School is an online alternative education program focused on technology, entrepreneurship, the arts and mindfulness. We develop the abilities of each student while they enjoy learning about themselves and the world.

At the launch of this startup, I was in charge of overseeing all the marketing activities and our go to market strategy.

- Website creation
- Social Media marketing campaigns
- Facebook Ads and A/B testing
- Demand generation campaigns
- Content creation: blogs, videos, info graphics, landing pages.
- Product Marketing
- Email marketing

Co-Founder & Advisor

Apollo

+ Created and executed SEO and Content strategies to increase traffic and conversions.
+ Developed and oversaw the Social Media Strategy - Increased LinkedIn followers from 6k to 14k+
+ Launched the Apollo blog and published 30+ articles
+ Led a team of one freelance writer and one social media manager

Content Marketing Manager

Author

Don’t just be better than the competition. Be the only one.

Becoming the go-to expert in your field is not easy, but quite possible — if you follow the right path. This book decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries.

The Solo Thought Leader will show you how to:

- Charge higher prices as the expert in your niche
- Innovate and rise above the competition
- Sell more by building a community of loyal fans
- Set industry trends as the voice people listen to in social media
- Leave a legacy with visibility, authority, and credibility
- Create a business that runs by itself and frees you to do what you love

Building upon his experience as a business consultant and B2B marketer, and numerous interviews with business practitioners, Diego Pineda lays out the strategies and tactics you need to climb to the top of your domain.

Author: The Solo Thought Leader

Vengreso | Prospect Better. Sell More.

+ Increased website traffic 5x in 7 months
+ Positioned top 50 keywords on page #1 of Google
+ Developed email campaigns with CTR of 30%
+ Increased SQLs by 250%

In this role I oversaw the Digital Marketing and Content Marketing departments (including graphic and video design), providing SEO and content strategy, and helping in its implementation. I also wrote long-form content for https://www.linkedin.com/redir/suspicious-page?url=vengreso%2ecom%2e

Director of Digital and Content Marketing

As the Content Marketing Manager at Vengreso, I was at the helm of driving the strategy to generate qualified leads for our sales team.  This strategy included:

+ Digital Marketing (SEO, SEM)
+ Content Plan (blogs, videos, podcasts, publications, webinars)
+ PPC and retargeting strategy
+ Social Media Marketing Strategy
+ Lead Nurturing and Email Campaigns

Leadership: Managed the marketing team as the Acting Director of Marketing for 45 days. Also acted as hiring manager in the recruitment process of members for the marketing team in conjunction with the HR department and the CEO.

Tools used: MarketMuse, SEM Rush, Google Analytics, Keyword Finder, Yoast SEO.

As the Senior Content Writer, I created original blog content, guides, e-books, case studies, press releases, and other long-form content. I also supported the social media marketing strategy, writing social posts for Twitter, Facebook and LinkedIn and editing videos and optimizing them for YouTube. Aditionally, I edited and prepared audio files and show notes for two podcasts: The Modern Sales Podcast and the Modern Marketing Engine podcast.

ABOUT VENGRESO

Vengreso is the first company to deliver a full suite of digital sales training and consulting services helping B2B sales teams create more conversations with qualified buyers through three solutions:

1.	Content for Sales Enablement
2.	LinkedIn Profile Makeovers 
3.	Digital Sales Training and Coaching

Senior Content Writer

Video editing projects for various clients, including Growth Genie, FrontSpin and BeMo Academic Consulting.

Final Cut Pro | Adobe Creative Suite

Freelance Video Editor

CloudTask

Editing & Copywriting | Video Production & Editing | Digital Marketing & Social Media Marketing 

CloudTask is a managed workforce provider for companies looking to increase their sales, customer retention and revenue, through trained and managed teams of outsourced sales, customer support and customer success experts.

I worked in the Marketing Department, regularly creating unique blog content, landing pages and infographics. Authored dozens of articles on marketing, sales, outsourcing, customer support and more.

Senior Content Creator

Thought Leadership Marketing Pirate | Marketing Professor | Author & Public Speaker

WRITER: I am the author of four novels, 10 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer.

PUBLISHER: In 2007, I founded a publishing company with a fiction and a non-fiction imprint, selling thousands of copies for authors across America. I sold the company in 2012.

BUSINESS CONSULTANT: In 2013, I worked as a business consultant with the Crankset Group. As such, I offered consulting services for business owners, helping them make more money in less time, get off the treadmill, and get back to the passion that brought them into business in the first place.

SOLOPRENEUR: I’ve founded, grown, and sold two businesses. Most recently, I co-founded with my wife an online school for children in Latin America to teach them about technology, entrepreneurship, arts, and mindfulness.

taplio

The Battle

🌶️Arthur Castillo

diego pineda

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