Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Harshida Acharya

Most logistics tech fails long before it gets to the warehouse floor.

Not because the wrong tech stack was picked, but because there was no strategy to begin with, or the one they had never made it out of a slide deck.

I help 3PLs and retailers modernize fulfillment operations by bridging the gap between logistics strategy and execution, so tech initiatives don’t just launch, they actually work.

As Partner & Chief Strategy Officer at FulfillmentIQ, I lead teams that deliver high-stakes tech transformations for logistics leaders under pressure to scale. We specialize in WMS/OMS implementations, platform integration, and internal tool development- led by experts who’ve run warehouses, not just studied them.
 
I’m also the creator and co-host of the eCom Logistics Podcast where I’ve had the privilege of talking to some of the most smartest leaders in fulfillment and retail logistics; unpacking what’s actually working in the field and what’s just noise. Millions of impressions later, it’s become the go-to resource for logistics operators and tech leaders.

I also co-founded Ladies Who Logistic, a 700+ member network driving visibility, mentorship, and leadership for women across the supply chain.
 
What I’m focused on:
	•	Reducing implementation rework and accelerating time to value for logistics transformation
	•	Leading digital innovation initiatives that align ops and IT, from pilot to P&L
	•	Building tech that works in the real world, not just on paper
	•	Creating spaces where women in logistics lead, scale, and thrive
	•	Driving strategic conversations that shape how fulfillment systems are built and scaled

Recognition:
🏆 Top Retail Expert (RETHINK Retail, 2025 & 2024)
🏆 Women in Supply Chain (2023)
🏆 Shopify Top eCom Influencer
🏆 Business Elite 40 Under 40
…and others, but results always speak louder.

If you’re building logistics systems that need to scale or need a strategy that aligns tech and ops, let’s connect.

📩 fulfillmentiq.com | ecomlogisticspodcast.com

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🌶️Arthur Castillo

Harshida Acharya

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