Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Jass Binning

Growth Marketing Camp

Podcast Co-Host

Opensense

We help marketing, sales, and IT teams unlock the power of employee email to guard their brand and grow their funnel. Manage company-wide email signatures, launch email ad campaigns, uncover sales insights, and meet compliance needs —all within a single platform.

Director of Marketing

Senior Marketing Manager

WorkSafeBC

• Plan and implement a recruitment marketing & employer branding strategy to attract quality applicants
• Build a strategy to improve candidate experience and engagement
• Build WorkSafeBC employer brand and corporate culture

Social Recruiting | Experience, Marketing and Insights

The Vanbex Group

• Identify brand voice and formulate a social and content strategy designed to engage target users 
• Manage and deliver a strategic content marketing strategy and editorial plan
• Collaborate with clients, and designers to create and repurposes shareable and on-brand content
• Establish schedules, communicate these timelines to all stakeholders, and lead projects to ensure all moving parts are accountable.
•  Manage Blockchain Vancouver meetup group, launch monthly events, and engage influencers to grow community

Social and Content Manager

NetCents Technology

Marketing Specialist

Sierra Systems

• Enhance design, usability, content, and conversion points of Sierra Systems website and landing pages
• Email marketing campaigns to promote blogs, webinars, events, and company updates
• Research, write, and/or edit content such as eBooks, case studies, and press release
•  Manage marketing communications strategy and implementation across the web, print, corporate positioning, sales collateral, and tradeshow marketing from planning to execution

Marketing Manager

Preston Mobility Inc.

• Develop strategy and manage social media campaigns 
• Measured, reported and optimized key marketing activities to increase awareness and lead generation.
• Developed strategy to improve SEO ranking. 
• Increased monthly digital marketing performance by 31% (page visits) and landing page performance by 147%
• Manage relationship with agency partners

• Manage agencies and external vendors to support events and communications strategy
• Write compelling content to deliver brand value across social, and company blog
•  Interview customers and manage case studies process
• Develop product positioning and messaging for customer pitches 
• Enable sales with the necessary tools to convert leads into opportunities
• Coordinate marketing activities, programs, and events with our Partners to drive awareness and adoption with their Membership

Marketing Communications Coordinator

Left™

• Manage launch if Insurance brand portfolio from concept and proposal to completion (Mutual.com, TennCare.com, MassHealth.com, AmericanInsurance.com) 
• Utilize Jira to collaborate web development projects with design, marketing, and engineering teams across the Canadian headquarter and Bangladesh headquarters
• Create specs, document features and user stories for the  mobile app
• Developed social and web content for multiple Left digital brands
• Collaborated with Engineering & Design teams to get the web and mobile specifications implemented
• Lead the rebrand of leftofthedot and support launch of the new strategy

Product Marketing (Co-op)

Simon Fraser University

• Document department process and ensure project and team are aligned
• Analyzing business requirements between goals and existing business processes 
•Document organizational business process and user scenarios
•Interviewed users and prepared detailed requirements documentation for HR and Finance process module
• Liaise between the end-users and the developers to clarify specs and ensure user requirements are met

Jr. Business Analyst, Enterprise Systems & Project Management (Co-op)

Western Economic Diversification Canada | Diversification de l’économie de l’Ouest Canada

• Produce quarterly reports to track program performance against targets 
• Conducted research and analysis to identify goals and appropriate KPI’s as they relate to each department goals and outcomes
• Worked with the Performance Measurement team improve and streamline KPIs

Jr. Business Analyst, Performance Measurement (Co-op)

I have a deep love for brand building, product, storytelling, and community. I am here to learn from others, build connections, and when I can, share some stories. 

If you have similar values and are looking to engage in meaningful conversations, let's connect! I'd love to hear from you. 

taplio

The Battle

🌶️Arthur Castillo

Jass Binning

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