Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Demand Generation & Social Media at Reachdesk | Relationship-led brand building | Social media & ABM | B2B & H2H Marketing |

Hi there, thanks for stopping by 👋🏻 

I'm Sofia, and for the past 5 years, I’ve been creating memorable and impactful B2B brand experiences. 

My co-workers would tell you I'm a collaborative and proactive marketer with exceptional project management skills known for delivering high-quality work even under pressure. They’d also mention my expertise with tools like Hubspot, Salesforce, 6sense, and many other marketing platforms. 

My friends would say that I'm always on top of things and that I find the most creative solutions for the silliest problems. They would also probably say that they have never met someone who loves Excel and tracking everything as much as I do. 

My partner would tell you that I'm the ultimate planner, eager to see things through and achieve big goals. 

And I'd tell you that I'm all of the above: someone passionate about leaving a meaningful mark within innovative organizations and creating human-centered brand experiences that drive revenue. All while following my north star: being a little bit better every single day.

taplio

The Battle

🌶️Arthur Castillo

Sofia Alexandra Silva

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