Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Consultant

Translate business objectives into actionable marketing strategies across diverse industries including SaaS, HR, Finance, Healthcare, Wellness, Insurance, Mortgage, and Consumer Goods.

Marketing Strategy Advisor, Operational Expert

Forbes Communications Council

Forbes Communications Council Is An Invitation-Only Organization For Senior-Level PR And Communications Executives.

Thought Leader/Member

Agorapulse

Head of Marketing (EN) Content, Demand Generation, Social Media, Events, Partnerships

ActOne Group

Develop and manage cohesive marketing strategies for ten brands with operations in over 30 countries; Global, remote/hybrid team; Supported the launch of several new service lines/brands to create new revenue streams; Collaborated with executives to elevate their personal brands to increase visibility for the organization.

Marketing Communications

Noble

Supported the growth of Noble Marketing Group into a 10+ million-dollar business in less than five years with six distinct brands (B2B/B2C) that included products and services around educational marketing, direct mail, proprietary office products, patented medical tools, drug delivery, virtual medical devices, and branded promotional items
Collaborated with the sales team to develop budgets, create annual sales/marketing plans, and refine sales funnel
Selected and implemented CRM with sales funnel integration that collected data throughout the sales process
Leveraged social media to attract, engage, and convert prospects into clients, and clients into brand ambassadors
Segmented client profiles into robust buyer personas to customize outreach strategies and messaging
Developed robust client retention and referral programs
Directed day-to-day activities of nine direct reports (project management/design/marketing/social media)
Highlights
Entrepreneurial: Started as one of the first four employees and quickly became a leader entrusted with making high-level business decisions including hiring employees, selecting and implementing software, and leading client pitches
Sales Driven: Collaborated with the owner and VP of Sales to establish benchmarks and standard operating procedures
Award-Winning: Created innovative, award-winning marketing campaigns to navigate a long, challenging sales cycle (18 months) and gain accessibility to a highly specific audience of C-suite decision-makers
Product Launches: Supported over ten successful product launches from the brainstorming phase through the licensing and marketing phase resulting in several profitable business lines with growing revenue streams and robust clients bases
Digital Experience: Increased digital presence through websites, social media, SEO, blogs, and online advertising
Technology Savvy: CRM, media management software, and project management tracker

Director of Communications

Rollins College

Worked closely with college leadership and Executive Director to establish the CFE
Supported a robust and active board of advisors comprised of business leaders
Supervised all activities related to CEO student groups and interns
Assisted students in launching the first student entrepreneurial organization
Organized and executed activities and events of all types to promote the CFE
Entrepreneurship added as the first new concentration in more than a decade
Worked with the Athena Foundation to establish a Powerlink branch within the CFE
Managed the CFO budget (fundraising, special events, and operating expenses)
Write, edit, and distribute the CFE NewsJournal to over 1500 business leaders quarterly

Program Director, Center for Entrepreneurship

Lead go-to-market and communications teams able to generate awareness, drive demand, and build PR momentum to achieve YoY net revenue growth (NRR).

Passionate and self-motivated go-to-market advocate and experienced marketing professional. End-to-end, hands-on experience running successful events, marketing campaigns, content, and social media. As part of a global remote team, I collaborate with internal stakeholders and external thought leaders to achieve business goals and increase our bottom line.

Lifelong learner who constantly seeks new challenges and opportunities to improve my skills and knowledge. My passion is helping businesses and brands connect with the right audience at the right time to drive revenue. Proud member of the Forbes Communications Council, an invitation-only community for senior-level communications executives.

taplio

The Battle

🌶️Arthur Castillo

💡Theresa Anderson

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