Dark Social & Evangelism @ Chili Piper | Co-Founder @ Revenue Era | Sales Rep Turned Marketer

I'm a unique breed of B2B marketer, one who's actually carried quota and closed deals.

8 years in SaaS sales + 4 years in marketing = a unique lens on what really drives revenue. While most marketers optimize for vanity metrics, I optimize for buyer behavior. Because I've been on both sides of the table.

My superpower? Combining sales instincts with marketing scale to create GTM strategies that break through the noise.

I help B2B SaaS founders and marketing leaders build Modern GTM strategies that turn prospects into customers and customers into advocates. 
My focus: buyer enablement, ecosystem marketing, and creating revenue engines that scale.

The future of B2B isn't about traditional company focused marketing. It's about collaborating together through partnerships, community, and customer-led growth.

The old playbook is broken. Time to build something better.

DM me to discuss your GTM challenges and jam about the future of GTM!

🌶️Arthur Castillo

Salesforce

I work with Salesforce Strategic Accounts to identify and eliminate enterprise risks, and discover opportunities as related to AI and Core Salesforce Clouds. As a Signature named resource, my job is to conduct cross-functional solutions through key account management, in a proactive, strategic, and scalable manner.

Senior Technical Account Manager - Lead

Upland Software

I lead a team of Solutions Consultants and act as a Salesforce Solution Architect at Upland Altify (A Summit ISV). We work with a broad-scope enterprise team, focused on Fortune 500 Salesforce.com Customers.

Our team's main goal is to truly understand the people across the aisle. We focus on empathy, deep discovery of their key needs in Account Management and Sales Planning, and ultimately we approach our work with a conviction stemmed from understanding who and exactly how we will help the people we work with.

Director, Solution Consulting and Architecture

• Consulted Fortune 500 clients on problem discovery and solution design, managing stakeholder relationships for Salesforce managed package apps.
• Developed solutions for Altify, Qvidian, RO Innovation, and Kapost to enhance account management and marketing operations.
• Achieved successful implementation of AI-powered platforms for account management and marketing operations, driving post-sale storytelling and sales enablement.

Altify is an AI powered platform built inside Salesforce to provide a methodology inclusive approach to account and opportunity management. 

Qvidian is an RFI RFQ RFP management and operations platform, built to securely and seamlessly connect SMEs and Proposal writers to quickly complete essential Requests while maintaining essential brand language for automated fill with Semantic search and selection of prior compliant proposal language. 

RO Innovation is a reference, referral, and customer story marketing operations platform built to manage and drive the later stages of sales processes and post-sale storytelling where credibility is a closer. Built inside and outside Salesforce.

Kapost is a super robust marketing content Operations platform, built to assist with long term marketing programs, planning and execution of projects along the way. Integrations with Salesforce enables an intelligent content management and sales enablement service, in line for your enterprise users.

Principal Solution Consultant - Enterprise Sales and Marketing

Kizen

• Consulted with prospective and existing clients to design intelligent solutions and drive successful implementations.
• Scoped statements of work and focused on long-term Account Success and Expansion.
• Developed relationships with customers across multiple industries and org sizes to provide value.

RFP, team and project management, consulting, business analysis and systems and solutions architecture.

Built foundation for Customer Success by engaging cross functionally with Professional Services and Account Management.

Principal Solution Architect - CRM/CDP

In this role I was responsible for implementing Kizen’s first Customer Success system and processes, as well as managing the customer onboarding, implementation, success, and support operations for the entire company.

From sales hand-offs to success procedures, onboarding plans, service package design, procurement and implementation of customer success and knowledge technology, all the way to implementing the basics like NPS Surveys and account management task automation, this role was an opportunity of a lifetime to use my skills to help Kizen provide incredible value to their clients.

Director, Customer Success, Solutions

ClickFunnels

Managed a team of 12-15 agents, responsible for onboarding new customers and providing reactive support for existing business customers using the ClickFunnels CRM+MarketingAutomation+CMS business platform

Manager, Technical Support: Team Delta

Technical Onboarding Consultant

NOVO Mediterranean Restaurant

https://www.instagram.com/chefweisberg/

Lead a team of 30 back-of-house and front-of-house fine-dining experts. Planned, designed, and created many dishes in a french-mediterranean fusion. Then created systems for our 30 experts to sell and serve the menu of these dishes, with consistency, professionality, and love. 

Educated the entire line, from salads through fish and pasta stations, short-order and advanced preparation like fresh pasta making, butchery, and fish mongering.

Executive Chef

Executive Sous Chef

Louie’s Place

In this role I was responsible for all back of house management, operations, ordering, and PnL

Chef De Cuisine, Kitchen Manager

A solutions person at heart, I thrive in fast-paced environments and I am not afraid to ask questions in order to identify opportunities to make a positive impact. 

My philosophy is something like, execution begets planning, impact is in the questions, and curiosity is key. Thanks all of those who’ve worked with me over the years, it’s been a blast!

taplio

The Battle

🌶️Arthur Castillo

Matthew Weisberg

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