I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

I’ve been going to the gym consistently since 2013.

There were times I disappeared for weeks.
Not because I “lost discipline,” but because life hit hard.

When we lost our baby.
When Carol was hospitalized.
When it felt like everything around us was unstable and heavy.

Training wasn’t the priority then. Survival was.

What surprised me was how hard it was to start again.

Standing in front of the bar, knowing I used to be stronger. Knowing I used to move with confidence. Feeling like I was starting over, even though I wasn’t.

That’s when I learned something I still think about often:

Momentum compounds.
But so does stopping.

Not in a dramatic way. Quietly.
In hesitation. In self-doubt. In how hard it feels to restart something you once owned.

This isn’t just about the gym.

It’s the same thing with teams, careers, and leadership.
When momentum breaks, rebuilding it takes more effort than keeping it alive ever did.

Progress isn’t lost in big failures.
It leaks out during hard seasons when consistency disappears.

Sometimes the win isn’t pushing harder.
It’s showing up again when it would be easier to walk away.

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

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You made it.

Not because it was easy.
Not because it went as planned.

But because you kept showing up when the work was uncomfortable, unclear, and uncelebrated.

2025 tested a lot of people in ways that won’t show up on a résumé.
Decisions that didn’t have clean answers.
Pressure without certainty.
Progress without applause.

If that sounds familiar, take a moment today and acknowledge it.

Real growth rarely feels like winning in the moment.
It feels like endurance.

Be proud of that.

Now we build from here.

I didn’t expect a Titanic exhibit to feel like a leadership case study.
But here we are.

Walking through the exhibition, one thing became clear.
The Titanic didn’t fail because of a single mistake.

There were warning signs everywhere:
	•	Ice reports coming in throughout the day
	•	A culture that rewarded speed and headlines
	•	Teams doing their jobs well, but in isolation
	•	Signals that were seen, but not acted on

Yet when everything went wrong, there was still only one role that ultimately mattered.

Captain Edward Smith was responsible for every life onboard.

Not because others didn’t fail.
But because leadership exists to own the outcome when pressure, incentives, and momentum all point in the wrong direction.

I see this same pattern with founders and growth leaders all the time:
	•	Speed quietly becomes the goal instead of signal quality
	•	Teams optimize locally while risk compounds globally
	•	No one feels empowered to challenge the trajectory

Most failures don’t come from bad people or bad data.
They come from leaders allowing momentum to replace judgment.

Leadership isn’t about slowing things down.
It’s about being accountable enough to interrupt a bad direction.

#Leadership #Founders #CutThroughTheNoise #FocusOnImpact

After years of leading growth teams, I’ve noticed a pattern.

Lead price gets treated like the win.
Teams celebrate it.
Dashboards highlight it.
Meetings revolve around it.

But CPL is just a lever. Not the outcome.

It’s something you adjust to influence what actually matters: CAC, payback, revenue per customer.

I’ve watched teams drive lead costs down and feel like they were winning, only to realize later the business was getting weaker.

And I’ve seen higher CPL unlock profitable growth because the downstream economics worked.

Cheap leads don’t scale. Healthy economics do.

Valid Media Group

Valid Media Group is a performance-based online marketing/media system that connects major B2C and B2B brands with their most relevant target audiences - acquiring high lifetime-value consumers for a select group of brand-name clients, as well as small businesses in multiple verticals.

Vice President of Sales

Rex Direct Net, Inc.

Performance marketing solutions that work.
Rex Direct Net drives new customers with purchasing power to your product or service. We do this on a cost per acquisition basis. Our business model leverages the best technology, industry expertise and relationships to connect you to new worlds of opportunity at internet speed. Significant reach includes a network of proprietary sites and partnerships. We specialize in a variety of verticals including education, home improvement, health care, travel, retail, and market research utilizing proven and innovative marketing channels such as: 
• Lead Generation 
• Call Center Validation
• Affiliate Marketing
• Pay-Per-Call 
• Mobile 

Our four divisions include
• REXtopia - Affiliate Marketing
• REXtrack - Lead Generation
• REXConnects – Pay Per Call Marketing
• The Sample Network – Online Market Research

www.RexDirect.com

Sales Director

AdQuire Media

AdQuire Media (Formally Permission Data)  specializes in helping consumer facing advertisers with opt-in acquisition targets (i.e. email, SMS, custom & personalized opt-in lead acquisition) within USA

Permission Data

Permission Data specializes in helping companies grow their in-house marketing lists on a cost-per-lead basis. We leverage opt-in media channels to identify hand-raising consumers online who are interested in hearing from our brands, and by substantially growing our client’s marketing lists and Facebook fan bases, we empower brands to scale their direct-to-consumer dialog. With a consistent focus on high standards and ethics, we maintain a client roster of Fortune 1000 companies in the CPG, Retail, Travel and Healthcare verticals.

Specialties:
Lead Generation, Opt-In Marketing, Database Building, (CPL) Cost Per Lead and (CPA) Cost per Action

Pontiflex

Pontiflex powers a new kind of digital advertising platform: Signup Ads.  We help hundreds of brands create powerful sign up adds for mobile devices and websites.

RichFX

Rich Media Provider to Fortune 500 brands focusing on virtual catlaogs and product enhancements (zoom, color change)

Account Executive

Aggressive, enthusiastic, revenue producing sales professional with proven talent for generating new business.  Effective account management with Fortune 500 companies in the U.S. and Europe. Disciplined self-starter with outstanding reputation in the high-tech industry.

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The Battle

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