Radiant Digital

Drive revenue and customer acquisition through innovative marketing campaigns and strategic optimizations. Design and implement processes to increase visibility and simplify strategic decision-making across departments. Develop marketing testing procedures so that a cross-functional team can implement tests quickly and efficiently. Partner with department heads to align marketing strategies with business goals and ensure successful execution, resulting in significant revenue and margin growth.

Director of Growth

Carlsbad Manufacturing Corporation 

Introduce B2B and B2C marketing strategies, covering customer journey map development, cross-department collaboration, and cross-channel campaign execution to boost customer base. Implement e-commerce marketing plans, consisting of email/SMS campaigns, paid searches, and print advertisements. Optimize website UI to ensure unparalleled customer experience.

Key Achievements:
● Achieved 43% rise in monthly revenue by enhancing efficiency throughout marketing funnel.
● Accelerated revenue by 127% through paid media; successfully met yearly goal.

Marketing Director - Residential Branch

Associate Director of Paid Media

Western Governors University

Designed, developed, and employed various digital marketing strategies, including paid search, paid social, display, and video campaigns aimed at accomplishing revenue and profit goals. Executed and led product marketing initiatives for the College of Health Professions to align lead generation with higher funnel efforts. Accumulated and analyzed marketing data to identify key opportunities and craft proposals for the executive leadership team.

Key Achievements:

● Overachieved overall conversion goal by 2X, while reducing cost per conversion by 69%.
● Increased monthly student enrollment by 133% through targeted digital marketing strategies, as well as managed
annual product and area-specific advertising budget of $9M.

Digital Marketing Specialist, Paid Media

DZV Distributing

Planned, determined, and steered execution of all digital marketing initiatives, social media marketing strategies, SEO, UX, analytics, and PPC advertising campaigns to elevate brand awareness/reach and augment revenue streams. 

Oversaw various operational projects from inception to completion, as well as piloted deployment of retail management software to enhance efficiency and productivity. 

Led, trained, and mentored a team of six digital marketing professionals in consistently meeting and exceeding performance goals, as well as directed day-to-day activities of customer service and fulfillment teams to optimize workflows.

Key Achievements in this role:

	● Generated 33% increase in ad conversion rate by developing and employing digital marketing and advertising campaigns, while allocating and administering yearly ad budget of $2M.
	● Accomplished annual revenue growth of 550% equaling incremental revenue of $90K per month by managing third-party ecommerce channel (Amazon), as well as slashed third-party product return rate by 5%.

Digital Marketing Manager, Ecommerce

Eighty Three Agency

• Co-founded a marketing agency whose purpose was to create a meaningful relationship between companies and their audience.
• Pitched investors resulting in $20K seed fund.
• Structured the agency to create a foundation for client success.
• Trained interns on clients, objectives and strategies.
• Consulted on marketing strategies and tactics for individual clients with a full marketing funnel approach from branding to lead generation.
• Presented proposals to C-Suite level executive clients.

Co-Founder / Chief Marketing Officer

Post Primer

• Design customer experiences though social media, centered around a customer experience cycle. 
• Generated an average increase of 50% in organic growth and engagement 
• Manage social media content and strategy for clients in agency setting

Social Media Experience Strategist

The Church of Jesus Christ of Latter-day Saints

• Perform audits on digital media in relation to specific marketing and media projects.
• Inspect completion of and assist media producers with archival of media to asset management systems.
• Create and manage metadata associated with terabytes of digital media.

Media Asset Manager

Top Tool Supply & Service

• Development of sales and marketing strategy.
• Direction of web management.
• Solely responsible for official accreditation's including ISO and DOT.
• Administered office and repair shop raising productivity, developing team collaboration, streamlining processes and enhancing customer satisfaction through superior quality control.
• Logistics implementation and management for company fleet, Inventory and services.

General Manager

Newlook International, Inc.

• Managed strategic customer relationships and growth of customer accounts.
• Excelled in identifying profitable customer market segments for specific products
• Successfully launched product line growing customer accounts by 35%
• Head of product technical support, providing customer service and up-selling products.

B2B Marketing and Sales Associate

• Web content management for over 600 instructors and administrators worldwide.
• Coordinated customer service for registered website users involving technical issues.
• Coded XML, HTML, CSS for website management with 300K+ monthly visitors.

Assistant Product Manager

I am a digital marketer with extensive experience in developing and directing execution of various performance marketing campaigns and programs aimed at growth and user acquisition. 

I have been instrumental in demand generation for products and services through digital, social, affiliate, and influencer marketing initiatives. I have demonstrated success in analyzing new markets, trends, and consumer needs for developing and employing competitive marketing strategies/campaigns to accelerate business growth and expand footprints.

As a leader, I take joy in inspiring people to take actions towards success, as a team and individually. I am steadfast in my belief that members of a team should be empowered to wake up inspired, feel safe at work and return home fulfilled. I have built, trained and mentored cross-functional teams to consistently meet/exceed performance goals.

If there is any value I can provide you, please reach out. I can assist with digital marketing, paid media tactics and performance marketing strategies. Making connections and helping someone achieve their goals are more important to me than any short-term financial gain.

- Legacy Over Currency.

Arthur Torres

My mom was diagnosed with leukemia in 2004 and was given five years to live.
That was 21 years ago.

When I was 14 I asked her if she ever got scared about anything, she said:

“My worst fear has already come true: I have cancer.
I’m not going to let small things scare me anymore.”

That sentence has echoed in my mind for years.
Whenever I’ve faced challenges, uncertainty, or fear of failure, her words remind me that courage isn’t the absence of fear. It’s perspective.

Today, her oncologist said she’s officially 🌟 NED: No Evidence of Disease 🌟 
After 21 years, she beat the odds.

This isn’t just about surviving cancer.
It’s about refusing to live in fear.

Here’s to every person fighting something hard right now: keep going.
You never know how long your miracle has been in the making.

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

I wasn’t a cool operator.
I wasn’t airborne.
I didn’t have some “sexy” job.

I was a 91B mechanic.
I fixed Humvees.

But I raised my hand.
When asked what I would do to become an American citizen, I said I would serve.

There are many who went before, during, and after me who gave more than we can ever imagine.

Today isn’t about rank or job titles.
It’s about the choice to serve.

Happy Veterans Day to my brothers and sisters out there.
And thank you to my wife and daughter, who stood by me through it all.

No alternative text description for this image

This has been one of the hardest years of my life.
Legal stress, medical scares, immigration delays, and losing two grandparents — one on Thanksgiving day — all landed at once.

But if this year taught me anything, it’s that gratitude is not pretending everything is fine.
Gratitude is choosing what deserves your focus so you can keep moving forward.
It is a discipline, not a mood.

And when I zoom out, there is a lot worth choosing.

My daughter is having an incredible year in elite cheer and lit up the stage in Matilda.
My wife is healthy after a difficult season.
My mother was cleared of leukemia.
My family is still standing, still laughing, and still building something together.

I’m thankful for that.
And I’m thankful for the people I get to work alongside every day.
This year brought pressure in ways most people will never see, but my team showed up with ownership, resilience, and trust. They made the hard days easier, and the good days possible.

As leaders, we don’t always get to choose the weight we carry.
But we do choose where we place our attention, and how we show up for the people who count on us.

This year clarified what matters.
Presence is leadership.
Focus is leadership.
Gratitude is leadership.

Wishing you all a meaningful Thanksgiving.

#CutThroughTheNoise #FocusOnImpact

From the series: My 11-year-old out-hustles me.

She got up at 6 a.m. on a Saturday (which is a miracle on its own), performed at a showcase, came home, and still spent nearly two hours practicing her back handspring.

I wanted to relax. But how could I, watching her put in extra hours chasing something she loves?

Kids have a way of teaching us unexpected lessons.
I’m thankful to be learning from mine.

Some leaders respond to problems with curiosity.
Others respond with blame.

The difference shows up fast.

A high performing team does not need someone looking over their shoulder. They need someone who builds confidence, gives direction, and removes fear so people can do their best work.

Every team hits bad days. Every campaign swings.
What matters is how leaders respond in those moments.

Real leadership is not asking “who dropped the ball.”
Real leadership is asking “how can I empower you to solve this fast and not repeat it.”

People stay loyal to the leaders who trust them.
And they burn out under the ones who do not.

Leadership is a choice. Every day.

————————————
#CutThroughTheNoise #FocusOnImpact

Do you know a freelance graphic designer who understands paid social?
If you have ever said “let’s move the text two pixels to the left, trust me,” we already love you.

Radiant needs someone who can:
• Stop thumbs
• Turn ideas into scroll proof ads
• Make Meta say “fine, I’ll deliver this one”
• Create visuals that work harder than caffeine on a Monday

We are a fun team. The kind of fun where we celebrate a drop in CPA like it’s a national holiday and bond over the shared confusion of why TikTok approves ads it absolutely should not approve.

If you are a designer who gets performance creative or you know one, tag them or message me. Referrals, cousins, and undercover creative geniuses are all welcome.

And for the record, the terrible image in this post is not a reflection of the talented people who design for us today. It is a reflection of my own design skills, which peak somewhere between “Microsoft Paint enthusiast” and “my daughter could do better.”

Building an Analytics Center of Excellence for the Outreach team at WGU, including:
- Complete technology stack for data collection and activation
- Predictive modeling and machine learning applications for our data
- Training methodologies for all stakeholders
- Reporting and dashboarding for marketing, enrollment, and all other key outreach groups

Director, Outreach Analytics

Leading an incredibly talented team of data scientists, analysts, ETL developers, and engineers to deliver a best-in-class digital analytics program for all of WGU. We've delivered a dynamic applicant propensity scoring random forest model, a top-tier marketing mix model, and a highly integrated behavioral, psychographic, and demographic analytics data set (just to name a few wins).

Manager, Digital Analytics Product Team

Building an industry-leading marketing analytics technology and services stack at an incredibly innovative university. Leading the design, development, and deployment of several major initiatives:

1. Cross-channel marketing analysis and forecasting
2. Audience management, cross-device identification, product analytics
3. Agile methodology for marketing analysts, training and support

Digital Analytics Sr. Product Manager

I owned and developed the analytics product and strategy for hundreds of digital properties across the organization (such as FamilySearch.org, the most popular genealogical site in the world). We processed over 1.6 billion analytics transactions a month, published in over 70 languages, and reached a worldwide audience of over 16 million members and millions of others. 

I enabled individuals and teams to leverage analytics and make data-inspired decisions. This included everything from one-on-one training, general presentations, and technical implementation guidance for developers.

I influenced stakeholders to invest in user-centric analysis and solutions, focusing on meaningful Key Performance Indicators and Personalization through User Journey Mapping.

Senior Product Manager, Digital Analytics

Adobe

Strategic technical consultant for Fortune 100 clients in retail and high-tech verticals, driving their solution development and roadmap for Adobe's Digital Marketing Cloud (with a special emphasis on the Adobe Analytics solution).

Sr. Consultant, Digital Marketing

Responsible for driving product strategy and development priorities for Digital Home devices (video game consoles, set-top boxes, connected TVs, etc.) in the Digital Marketing Cloud. Also drove development for client applications (ReportBuilder and Clickmap) that give greater access to Adobe Analytics data.

I am a voice of the customer and market to the entire organization.

Product Manager, Digital Home & Client Apps

Tier II support for all Client Services personnel (i.e. Account Management, Consulting, etc.). Resolved product bugs and issues. Performed in-depth research of customer data, including data mining and validation. Developed internal tools and processes for optimization of business support practices.

Client Services Engineer

Omniture

ClientCare - solving technical and implementation issues in both English and Chinese (Simplified and Traditional). Supported all major products offered by Omniture. Developed support KB articles and other language based resources. Managed all technical incidents related to eBay Stores strategic account.

Mandarin Technical Support Consultant

Brigham Young University Office of Information Technology

Managed a team of network analysts, including one-on-one training and delegating technical duties. Responsible for communication on high impact, high visibility incidents. Also in charge of the multi-million dollar facility's security and fire safety.

Network Operations Center Assistant Manager

I monitored, maintained, administered, and secured over 10,000 servers located in hundreds of places as part of a global team. I also created and iterated upon hundreds of support protocols.

Network Analyst

With a background encompassing both specialist and generalist management styles, I bring a blend of analytical acumen, empathetic leadership, and strategic thinking to the world of technology. My professional focus centers on managing software/services-based product development in technology verticals. I like to walk while I work.

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Arthur Torres

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arthur Torres's LinkedIn Performance

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