I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

I’ve been going to the gym consistently since 2013.

There were times I disappeared for weeks.
Not because I “lost discipline,” but because life hit hard.

When we lost our baby.
When Carol was hospitalized.
When it felt like everything around us was unstable and heavy.

Training wasn’t the priority then. Survival was.

What surprised me was how hard it was to start again.

Standing in front of the bar, knowing I used to be stronger. Knowing I used to move with confidence. Feeling like I was starting over, even though I wasn’t.

That’s when I learned something I still think about often:

Momentum compounds.
But so does stopping.

Not in a dramatic way. Quietly.
In hesitation. In self-doubt. In how hard it feels to restart something you once owned.

This isn’t just about the gym.

It’s the same thing with teams, careers, and leadership.
When momentum breaks, rebuilding it takes more effort than keeping it alive ever did.

Progress isn’t lost in big failures.
It leaks out during hard seasons when consistency disappears.

Sometimes the win isn’t pushing harder.
It’s showing up again when it would be easier to walk away.

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

No alternative text description for this image

You made it.

Not because it was easy.
Not because it went as planned.

But because you kept showing up when the work was uncomfortable, unclear, and uncelebrated.

2025 tested a lot of people in ways that won’t show up on a résumé.
Decisions that didn’t have clean answers.
Pressure without certainty.
Progress without applause.

If that sounds familiar, take a moment today and acknowledge it.

Real growth rarely feels like winning in the moment.
It feels like endurance.

Be proud of that.

Now we build from here.

I didn’t expect a Titanic exhibit to feel like a leadership case study.
But here we are.

Walking through the exhibition, one thing became clear.
The Titanic didn’t fail because of a single mistake.

There were warning signs everywhere:
	•	Ice reports coming in throughout the day
	•	A culture that rewarded speed and headlines
	•	Teams doing their jobs well, but in isolation
	•	Signals that were seen, but not acted on

Yet when everything went wrong, there was still only one role that ultimately mattered.

Captain Edward Smith was responsible for every life onboard.

Not because others didn’t fail.
But because leadership exists to own the outcome when pressure, incentives, and momentum all point in the wrong direction.

I see this same pattern with founders and growth leaders all the time:
	•	Speed quietly becomes the goal instead of signal quality
	•	Teams optimize locally while risk compounds globally
	•	No one feels empowered to challenge the trajectory

Most failures don’t come from bad people or bad data.
They come from leaders allowing momentum to replace judgment.

Leadership isn’t about slowing things down.
It’s about being accountable enough to interrupt a bad direction.

#Leadership #Founders #CutThroughTheNoise #FocusOnImpact

After years of leading growth teams, I’ve noticed a pattern.

Lead price gets treated like the win.
Teams celebrate it.
Dashboards highlight it.
Meetings revolve around it.

But CPL is just a lever. Not the outcome.

It’s something you adjust to influence what actually matters: CAC, payback, revenue per customer.

I’ve watched teams drive lead costs down and feel like they were winning, only to realize later the business was getting weaker.

And I’ve seen higher CPL unlock profitable growth because the downstream economics worked.

Cheap leads don’t scale. Healthy economics do.

The Linux Foundation

Sr. Performance Marketing Manager

vidIQ

- Developed and executed strategic growth marketing strategies for efficient revenue growth, including upleveling the ads organization to maximize ROI.
- Leveraged insights from marketing data, customer behavior, and paid performance metrics to optimize growth strategies.
- Provided transparent and continuous updates as a member of the Executive Leadership Team, reporting directly to the CEO.
- Managed a team of growth professionals in domains including partnerships, affiliate marketing, email marketing, paid media, and product.

Sr. Director of Growth Marketing

Pluralsight

- Developed and executed data-driven acquisition strategies across both the B2B and B2C SaaS space to plan media budgets to support and achieve business targets and outcomes.
- Drove over 39% marketing originated pipeline while achieving targets and improving lead to opportunity rate each quarter.
- Implemented informed decision-making processes across digital to track and analyze key performance indicators, driving continuous optimization and improvement for maximum ROI.
- Partnered with Brand, Integrated Marketing, and Marketing Operations to align channel strategies and identify opportunities to support overall goals.
- Utilized data visualization tools in the creation of quarterly performance reports to present to the executive leadership team to ensure reports met requirements.

Director of Paid Media

- Managed a team of digital marketers to drive effective acquisition campaigns across various digital marketing channels, including paid search, social media, display and video, and affiliate to achieve pipeline and revenue goals.
- Partnered with Regional Marketing leaders to align channel and ABM strategies to deliver quarterly targets while managing six-figure budgets across each region and segment.
- Executed A/B testing framework to refine landing pages, ad copy, and messaging, resulting in improved conversion rates and customer engagement.

Sr. Manager Paid Media and Display

Western Governors University

- Created strategic oversight of Brand and Mid-Funnel marketing efforts to include digital display, video, and paid social channels directly, developed strategies for cost effective growth and improvement of marketing KPIs.
- Transitioned all digital media from a third-party agency to in-house management to improve ROI and increase transparency and direction for cross-network strategies. Resulted in an immediate 80%
improvement in ROI.
- Monitored team performance, delegated tasks and projects, and reported on performance to leadership team regularly to provide transparency and accountability for team efforts.

Digital Engagement Manager

- Developed and managed campaign messaging strategies for effective full funnel conversion optimization across paid search, display, and social channels. Increased conversion through full funnel efforts 93% YoY, increased down funnel conversion rate by 94%
- Initiated and delivered a creative testing culture within the marketing department, including producing a multi-team schedule to ensure projects and deliverables were met timely and executed efficiently. Saw
increase of 194% brand search lift in one quarter using video campaigns and highly targeted audiences.
- Created dashboards and reporting templates customized by KPI’s for each channel, audience, and creative, to ensure reporting was accurate and applicable for each effort.

Sr. Digital Engagement Specialist

Digital Marketing Specialist

Myriad Genetics

- Conducted thorough analysis of patient insurance coverage, including deductibles, potential payments by insurance carriers, and outstanding balances not covered under their policies.
- Managed claim denials and appeals with proficiency and confidence, ensuring optimal resolution.
- Accurately posted and adjusted payments received from insurance companies, maintaining financial accuracy.
- Evaluated and adhered to fee schedules according to payer contracts, verifying claims were processed in alignment with member benefits across various agreements.
- Investigated and prioritized aged accounts, executing necessary adjustments, including the preparation and submission of appeals and corrected claims to specific insurers.

Reimbursement Specialist

Experienced Digital Marketing leader with a passion for data-driven strategies and a full-funnel approach. I excel at leveraging analytics and insights to drive impactful marketing campaigns that generate measurable results. With a track record of delivering successful digital initiatives across various industries, I thrive in fast-paced environments where innovation and creativity meet data-driven decision-making.

taplio

The Battle

Arthur Torres

Jessica Furner

Followers

Posts

Engagements

Likes

Performance ScoreArthur Torres's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Arthur Torres

Jessica Furner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arthur Torres's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreArthur Torres's LinkedIn Performance