I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

I’ve been going to the gym consistently since 2013.

There were times I disappeared for weeks.
Not because I “lost discipline,” but because life hit hard.

When we lost our baby.
When Carol was hospitalized.
When it felt like everything around us was unstable and heavy.

Training wasn’t the priority then. Survival was.

What surprised me was how hard it was to start again.

Standing in front of the bar, knowing I used to be stronger. Knowing I used to move with confidence. Feeling like I was starting over, even though I wasn’t.

That’s when I learned something I still think about often:

Momentum compounds.
But so does stopping.

Not in a dramatic way. Quietly.
In hesitation. In self-doubt. In how hard it feels to restart something you once owned.

This isn’t just about the gym.

It’s the same thing with teams, careers, and leadership.
When momentum breaks, rebuilding it takes more effort than keeping it alive ever did.

Progress isn’t lost in big failures.
It leaks out during hard seasons when consistency disappears.

Sometimes the win isn’t pushing harder.
It’s showing up again when it would be easier to walk away.

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

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You made it.

Not because it was easy.
Not because it went as planned.

But because you kept showing up when the work was uncomfortable, unclear, and uncelebrated.

2025 tested a lot of people in ways that won’t show up on a résumé.
Decisions that didn’t have clean answers.
Pressure without certainty.
Progress without applause.

If that sounds familiar, take a moment today and acknowledge it.

Real growth rarely feels like winning in the moment.
It feels like endurance.

Be proud of that.

Now we build from here.

I didn’t expect a Titanic exhibit to feel like a leadership case study.
But here we are.

Walking through the exhibition, one thing became clear.
The Titanic didn’t fail because of a single mistake.

There were warning signs everywhere:
	•	Ice reports coming in throughout the day
	•	A culture that rewarded speed and headlines
	•	Teams doing their jobs well, but in isolation
	•	Signals that were seen, but not acted on

Yet when everything went wrong, there was still only one role that ultimately mattered.

Captain Edward Smith was responsible for every life onboard.

Not because others didn’t fail.
But because leadership exists to own the outcome when pressure, incentives, and momentum all point in the wrong direction.

I see this same pattern with founders and growth leaders all the time:
	•	Speed quietly becomes the goal instead of signal quality
	•	Teams optimize locally while risk compounds globally
	•	No one feels empowered to challenge the trajectory

Most failures don’t come from bad people or bad data.
They come from leaders allowing momentum to replace judgment.

Leadership isn’t about slowing things down.
It’s about being accountable enough to interrupt a bad direction.

#Leadership #Founders #CutThroughTheNoise #FocusOnImpact

After years of leading growth teams, I’ve noticed a pattern.

Lead price gets treated like the win.
Teams celebrate it.
Dashboards highlight it.
Meetings revolve around it.

But CPL is just a lever. Not the outcome.

It’s something you adjust to influence what actually matters: CAC, payback, revenue per customer.

I’ve watched teams drive lead costs down and feel like they were winning, only to realize later the business was getting weaker.

And I’ve seen higher CPL unlock profitable growth because the downstream economics worked.

Cheap leads don’t scale. Healthy economics do.

Not many know this about me, but actually I started my career in film. But after running a successful production company for a few years, I quickly realized that marketing budgets often dictated production schedules. So, I decided to "climb the ladder" to have more influence over the projects I worked on—resulting in a career shift into marketing.

Having gone to one of the nation's top ad schools, combined with my film background, the transition was natural and smooth. It was the right call, and has led to failures, massive wins, and a fulfilling career.
Now, with a foundation as an experienced marketing executive, entrepreneur, and creator, I've made another career change—though it's more of an evolution than an actual shift.

Putting my experience to work and implementing my hard-earned playbooks, I've gone all-in on GTM engineering and AI orchestration.

This evolution has been a lot of fun and has opened up incredible opportunities. Whether I'm building AI agents and workflows, leading workshops, or consulting with organizations, I help organizations and individuals navigate the fast-moving and ever-changing world of artificial intelligence.

Pete Larkin

Utah marketing friends!
 
Utah Tech Week is next week and here are the top events marketers will want to be aware of (in chronological order). 
 
Mobly GTM Hackathon @ Utah Tech Week
The Mobly GTM Hackathon is a 2-day, in-person competition during Utah Tech Week to build GTM tools and automations.
Time: 9:00 AM to 1:00 PM
Date: 2/2/26 - Monday
Link: Register here - https://luma.com/jy72ywkl

Crafting StoryBrand Soundbites for Smarter SEO & Paid Ads
Utah Marketing Group - Tech Week Edition! Join Amy Kendall of Hello Story and Sydni R. Dunn of Sebo Marketing for an interactive workshop where we’ll help you clarify your StoryBrand soundbites—and then show you how to turn them into real SEO and PPC strategy for Google and Meta.
Time: 11:30 am to 1:30 pm
Date: 2/3/26 - Tuesday
Link: Register here - https://luma.com/x22ixs4n

GTM Job Fair by Mobly @ Utah Tech Week
Mobly is hosting a GTM job fair during Utah Tech Week for anyone exploring roles in marketing, sales, customer success, operations, and other go-to-market paths.
Time: 10:00 AM to 2:00 PM
Date: 2/4/26 - Wednesday
Link: Register here - https://lnkd.in/gn-w_KDc
 
LinkedIn Growth Hacking for Executives and GTM Teams
Join Robert Clark from rudiment, Justin Ashby, and Crystalee Beck from Comma Copywriters from Linkd for a session built around a proven LinkedIn growth playbook that works across industries, deal sizes, and GTM motions.
Time: 12:00 PM to 1:00 PM
Date: 2/4/26 - Wednesday
Link: Register here - https://lnkd.in/guM-cwZ6

Clay Club @ Utah Tech Week
​Expect a relaxed, community-driven afternoon. We’ll kick things off with drinks and networking, followed by masterclass sessions for beginners and experts.
Time: 3:00 to 5:00
Date: 2/4/26 - Wednesday
Link: Register here - https://luma.com/4zkku4uk
 
UMX: How to create a quality AI brand system that works consistently
We couldn't let UTW go by without getting in on the action! Come hang with us as we do a deep dive on using AI to create consistent, on-brand assets for marketing and sales enablement.
Time: 3:00 pm to 5:00 pm
Date: 2/5/26 - Thursday
Link: Register here - https://luma.com/2khkjmcx

Silicon Slopes GTM Chapter: Revenue VIP Happy Hour
Join Amy Osmond Cook, Ph.D. and Joe Grover for a Revenue Happy Hour! We’re taking over the Rose Room at Lake Effect, the private upstairs club reserved especially for revenue leaders and GTM chapter guests. Expect everything you hope for in a party--wall-to-wall networking, great vibes, good music, unlimited food and drinks, and especially good company.
Time: 4:30 pm to 6:30 pm
Date: 2/6/26 - Friday
Link: Register here - https://luma.com/3y5bthi5

-----

Chad Jardine, Kristine Widtfeldt, and I hope you have an incredible Tech Week and enjoy all the amazing events hosted by Utah's vibrant marketing community.

Marketing Executive | AI Consultant | Community Builder | Public Speaker

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The Battle

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Pete Larkin

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taplio

The Battle

Arthur Torres

Pete Larkin

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arthur Torres's LinkedIn Performance

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