I lead growth by turning marketing from a cost center into a scalable, data-driven revenue engine. As a growth marketing director, I specialize in building systems that connect paid media, analytics, and team alignment to drive measurable business outcomes.

Over the past decade, I have managed more than $100M in ad spend and led teams that have grown audiences to millions while improving efficiency and margins. My approach is simple: identify the 20% of actions that drive 80% of results, then build the frameworks and teams that deliver them at scale.

At Radiant Digital, I lead the Growth team responsible for the majority of company revenue. By uniting media, creative, and data within one system, we increased revenue by 67% and margin by 63%. I focus on connecting the right levers: people, data, and process—so growth becomes predictable, repeatable, and profitable.

As an immigrant and U.S. Army veteran, I have learned that grit, ownership, and trust are non-negotiable. Those lessons shape how I lead: with discipline, transparency, and a deep sense of responsibility for outcomes.

I believe growth is never an accident. It is the product of disciplined testing, aligned teams, and leaders who take responsibility for both results and people. 

- Legacy Over Currency.

Arthur Torres

I’ve been going to the gym consistently since 2013.

There were times I disappeared for weeks.
Not because I “lost discipline,” but because life hit hard.

When we lost our baby.
When Carol was hospitalized.
When it felt like everything around us was unstable and heavy.

Training wasn’t the priority then. Survival was.

What surprised me was how hard it was to start again.

Standing in front of the bar, knowing I used to be stronger. Knowing I used to move with confidence. Feeling like I was starting over, even though I wasn’t.

That’s when I learned something I still think about often:

Momentum compounds.
But so does stopping.

Not in a dramatic way. Quietly.
In hesitation. In self-doubt. In how hard it feels to restart something you once owned.

This isn’t just about the gym.

It’s the same thing with teams, careers, and leadership.
When momentum breaks, rebuilding it takes more effort than keeping it alive ever did.

Progress isn’t lost in big failures.
It leaks out during hard seasons when consistency disappears.

Sometimes the win isn’t pushing harder.
It’s showing up again when it would be easier to walk away.

Head of Growth | Building Scalable Revenue Systems Through Paid Media & Data

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You made it.

Not because it was easy.
Not because it went as planned.

But because you kept showing up when the work was uncomfortable, unclear, and uncelebrated.

2025 tested a lot of people in ways that won’t show up on a résumé.
Decisions that didn’t have clean answers.
Pressure without certainty.
Progress without applause.

If that sounds familiar, take a moment today and acknowledge it.

Real growth rarely feels like winning in the moment.
It feels like endurance.

Be proud of that.

Now we build from here.

I didn’t expect a Titanic exhibit to feel like a leadership case study.
But here we are.

Walking through the exhibition, one thing became clear.
The Titanic didn’t fail because of a single mistake.

There were warning signs everywhere:
	•	Ice reports coming in throughout the day
	•	A culture that rewarded speed and headlines
	•	Teams doing their jobs well, but in isolation
	•	Signals that were seen, but not acted on

Yet when everything went wrong, there was still only one role that ultimately mattered.

Captain Edward Smith was responsible for every life onboard.

Not because others didn’t fail.
But because leadership exists to own the outcome when pressure, incentives, and momentum all point in the wrong direction.

I see this same pattern with founders and growth leaders all the time:
	•	Speed quietly becomes the goal instead of signal quality
	•	Teams optimize locally while risk compounds globally
	•	No one feels empowered to challenge the trajectory

Most failures don’t come from bad people or bad data.
They come from leaders allowing momentum to replace judgment.

Leadership isn’t about slowing things down.
It’s about being accountable enough to interrupt a bad direction.

#Leadership #Founders #CutThroughTheNoise #FocusOnImpact

After years of leading growth teams, I’ve noticed a pattern.

Lead price gets treated like the win.
Teams celebrate it.
Dashboards highlight it.
Meetings revolve around it.

But CPL is just a lever. Not the outcome.

It’s something you adjust to influence what actually matters: CAC, payback, revenue per customer.

I’ve watched teams drive lead costs down and feel like they were winning, only to realize later the business was getting weaker.

And I’ve seen higher CPL unlock profitable growth because the downstream economics worked.

Cheap leads don’t scale. Healthy economics do.

Radiant Digital

I prioritize the user in guiding product development by measuring what they are currently doing in the product, conducting interviews, and leveraging survey data. My background in data helps me to quickly find, gather, and understand the various parts of the story - then put them together in a direction for the team to run toward.

I have successfully launched a “Bible Verse of the Day” product as well as in depth Bible Study Guides, beginning a steady stream of subscription signups from zero on the legacy product. Through rigorous A/B testing of signup experiences and payment messaging we have optimized the customer lifecycle funnel based on data and user feedback.

Product Manager | Senior Business Analyst

Automated data pipelines to save hundreds of hours of end user's time spent updating datasets. Built and maintained several Tableau dashboards for various departments to help with data focused decision making. Centralized company financials to give daily high level metrics with the ability to quickly troubleshoot and identify areas for improvement.

Senior Business Intelligence Analyst

Blip

Responsible for changing the company's pricing structure that led to a scalable increase in revenue capture. Built out an asset scoring system that predicted market revenue and current assets for improvement.

Business Intelligence Analyst

Was responsible for 1,500 billboards from over 260 media owners to increase profitability. Reduced down time, produced data driven onboarding materials which decreased time to revenue, ad approval rates, and overall profit.

Sign Operations Analyst

Responsible for creating attitudinal loyalty in customers and creating a system that maximizes retention, reduces churn, increases customer value, and that improves the customer experience and customer satisfaction.

Customer Success Specialist

PARRIS

Built the referral system processes and procedures to increase revenue capture by $300K/yr without increasing operating expenses. Achieved by leveraging existing tools for updated accountability and adding partners to our network.

Referral Services Coordinator

Managed and headed the use of our eDiscovery databases. Flagged key documents for depositions, exhibits and for further research. Helped develop strategies with the case with attorneys based on findings and scientific research from our expert witnesses. Prepped attorneys for depositions and hearings. I attended depositions to assist.

Litigation Assistant

Fielded numerous incoming calls, in person meetings, and online leads from potential new clients made decisions to refer, sign, or reject cases. Gathered details from interviews with potential clients. Created marketing tracking of all incoming lead sources to analyze our marketing sources.

Intake Specialist

Sears, Roebuck and Co.

Responsible for sales of appliances to potential clients. Needed to know all product specs and be able to communicate these and other reasons for closing a transaction.

Sales Representative

Business Intelligence analyst responsible for several projects to save man hours, increase lead quality, and optimize revenue and spend across multiple departments.

From creating new processes and procedures to adhoc analysis my goal is to put actionable insights from data in front of end users.

Skilled in SQL and data visualization as well as strong communication skills I help lead out data driven stories to show the history, where we are and what's next.

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The Battle

Arthur Torres

Theodore Chandler

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The Battle

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Theodore Chandler

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