Sift

Leading Partner Solutions & Success.

Sift is a leading provider of Digital Fraud Management solutions.  Understand your consumer behavior better through trillions of signals.  Make it easy for your good customers to purchase and pay - while frustrating fraudsters-  and watch your margins grow.

Accelerate your Growth with Trusted Customers that Convert.

Partnerships, Sales Engineering

Bolt

Bolt One Click Checkout offers the leading Shopper Experience from Account Creation to Order Payment.

We help merchants acquire new shoppers, retain existing shoppers, and grow revenue. Combine the industry’s easiest checkout, fraud detection that approves more good orders, and payment options for the way your shoppers want to pay.

Sales Engineering

Billtrust

Led Zero-to-One initiative and launched new product to market.
Founding PreSales, BDR, GTM, Post Sales PM, Education, Business Consultant for product line.

Billtrust is a leading provider of accounts receivable automation solutions. Digitize Your Processes to Realize Cash Faster. Make it easy for your customers to view and pay their invoices electronically, remove manual slowdowns and watch your cash flow accelerate.

Nasdaq: BTRS 2021.
Billtrust Acquired by EQT PE 2022.

Product Strategy, GTM

Led growth and expansion initiative accelerating shift from on-prem to cloud and managed services. 
Launched two new products based on the Eclipse Stardust BPM Engine (CARNOT and Infinity Process Platform).  

Created infrastructure sizing and commercial pricing models.  Developed outbound campaigns, messaging, blogs, and thought leadership webinars.

SunGard can assess and architect your future-state roadmap for highly available and connected infrastructure for the breadth of your application environment. We’ll develop a streamlined colocation and hybrid cloud strategy that embeds a high-performance network integration layer. We’ll ensure optimized application hosting, performance, cost, and scalability.

SunGard acquired by FIS 2015.

Product Management, Technical Consulting

SunGard - now part of FIS

Expanded remit with Product Management leadership.  Led adoption and migration plan for two acquisitions.  Launched program to accelerate new version adoption, driving down support cost and improving customer retention.  Led sales enablement programs including Total Cost of Ownership education series.

SunGard offers a leading liquidity and risk management solution for corporations, insurance companies and the public sector. The solution suite includes credit risk modeling, collections management, treasury risk analysis, cash management, and payments centralization and standardization.

PreSales and Product Management

Founding PreSales Player-Coach.  Launched first Solutions Consulting playbook and redefined buyer facing assets such as product demonstrations, presentations, RFI and RFP catalogue. Expanded sales engineering teams in USA, UK, France, and Benelux.

GETPAID is a fully integrated, web-based accounts receivable software solution that helps increase cash flow, mitigate risk and drive operational efficiencies.

The solution delivers full process automation, workflow and collaboration. Its machine learning capabilities and artificial intelligence (AI) engine creates a foundation for continuous improvement in working capital and cash flow. Choose from our flexible delivery options, including on-premises, SaaS and private cloud.

GETPAID acquired by SunGard 2005.

PreSales

🔴 You created a fast growth environment.  Early Stage, Growth, New Initiatives
🟡 You operate in FinTech driving Risk, Payments, Cash Flow, and Conversions
🟢 You need help right now turning curious buyers into raving fans
That’s where I come in. 👇

💸 Office of CFO, A/R, Order-to-Cash, Finance, Cash Flow
📈 Risk modeling and behavioral economics
🎛 Market Segmentation and GTM
🤝 Multicultural and International
🗣️ Public Speaking, Storytelling
🛠️ Mergers and Acquisitions
🧭 Deal Desk: CPQ, Billing
📢 B2B SaaS solutions
😍 Kindness is Key
🎉Let's GSD
🦻No egos

Posts are my point of view and may not represent anyone else's positions, strategies or opinions.

Arthur Hernandez

Launch Pop

Launch Pop is a premier agency partnering with high potential founders to build eCommerce brands that dominate their category. Some notable companies built from our research, design and growth include:

1) More Labs/ Morning Recovery (morelabs.com) $8M Series A
2) Rael (getrael.com) $17.5M Series A led by Soft Bank, BAM and Toni Ko (NYX Cosmetics)
3) GEM (dailygem.co) $750K, presently $10M+ seed
4) Topicals (mytopicals.com) $2.6M, presently $12M+ series A
5) Strands Hair Care (strandshaircare.com) $8M+ seed

www.launchpop.com

Co-Founder

Aero

Investor

Strands Hair Care

Member Of The Board Of Advisors

Exact Media

*Series A Funding
*Acquired by The Specialist Works/TSW in 2019

Exact Media helps Fortune 500 brands grow by targeting samples, paper inserts and digital campaigns to online shoppers through our network of top ecommerce retailers such as GILT, Rue La la, Best Buy, etc. and then carefully measure conversion to purchase.

Loose Button

*Acquired in 2014

Quarterly beauty box membership delivering 5-7 luxury products from brands like L’Oréal, Lancôme, Estée Lauder.

Creative Director

Nspire Innovation Network

Nspire originated from University students who wanted to bridge the gap between business and technology through the creation of the National Business and Technology Conference (NBTC). Its vision is to foster Canada’s next generation of innovative CEO’s, founders and leaders in the business and technology space.

Nspire has brought together its members with some of the most innovative business leaders, such as Sean O’Dea, Founder of Second Cup, Sean Wise, industry advisor to CBC’s hit show Dragon’s Den, and Anthony Lacavera, Chairman and CEO of Globalive Communications Corp. From then on, the organization has introduced various new initiatives such as the Entrepreneurship Competition in 2007, which lead students to start companies such as Dreamcube Technologies and Shape Collage Inc.

VP Graphics

Co-director of Graphics

Co-Founder at Launch Pop | Forbes 30 under 30

Eva Chan is a founder and angel investor who has garnered numerous awards for her contributions to the startup community. With a proven track record of building companies from the ground up, Eva's expertise lies in brand strategy, systems building, talent acquisition, and growth. By leveraging her expertise to create methodologies that integrate research, design, and marketing, Eva has helped countless founders achieve rapid product-market fit.

Prior to founding Launch Pop, Eva co-founded Exact Media, an in-home sampling platform that enabled CPG companies like P&G and Unilever to target shoppers in their homes through online parcels such as GILT.com, Rue La la, among others. Within six months, the company expanded from a core team of four to 50 members across three cities. In the second year, Exact Media successfully raised a round for global expansion and developing scalable technology to drive company growth.

Over the past 10 years, Eva has been instrumental in launching notable companies by developing a comprehensive framework that includes design, marketing, community building, and finance. This framework is now available to founders seeking to launch their companies with a robust and inclusive strategy

taplio

The Battle

Arthur Hernandez

Eva C.

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