shoppin'

if pinterest and google had an ai powered baby that could shop, raised pre-seed $1M

founder; cto & cpo

Self Employed

built autonomous agents and consumer product experiments with ai

ai research engineer

Stealth

tried a few ideas around consumer social networks & products targetting genzees

founder mode

building the 100 people 100 billion dollar ai-powered company from india

Utsav Soi

Stefanini Group

Currently, I lead the development of an innovative SaaS e-commerce platform at NIU, part of the Stefanini Group, focusing on omnichannel strategies. My key responsibilities include:

Product Development: Defining and implementing the vision and strategy for the platform, aligning product objectives with the company's business goals.

Roadmap Management: Planning and managing the product roadmap, prioritizing features that maximize value for users and the business.

Cross-Functional Collaboration: Collaborating with cross-functional teams, including development, marketing, and sales, to ensure successful product launches and continuous improvements.

Agile Methodologies: Utilizing agile methodologies to prioritize features, manage sprints, and deliver value to customers quickly and effectively.

Market Research: Conducting market research and competitive analysis to identify opportunities and customer needs, guiding product development decisions.

Performance Analysis: Monitoring and analyzing product performance metrics to evaluate success and identify areas for optimization.

Customer Feedback: Collecting and analyzing customer feedback to drive continuous improvements and ensure the platform meets their needs.

Product Manager | E-commerce

EVOLVE Commerce Club

Accelerate your commerce career and strategic partnerships with community-powered learning, in-person or virtual events around the World.

Ambassador

BIP Brasil

Led key projects including the implementation of IN Marketplace for Loungerie ( VTEX IO), enhancing operational maturity for Lojas Marisa, and assessing a Marketplace channel for TIM Brasil.
Conducted data-driven analysis and developed business cases to support strategic decision-making.
Contributed to the evolution of E-commerce operations for various clients, including Animale and Pfizer Prime.

Senior Consultant | eCommerce and Marketplace

Nestlé

Restructured E2E flows for DTC, B2C, and B2B Digital Channels,
Implemented the Mercado Livre Fulfillment project flow for Nescafé/Nespresso,
Supported operational optimization, improving customer service levels for Pure Players

Logistics Develop Manager | eCommerce Projects

Tech Mahindra

Led the support team at BU NESCAFÉ Dolce Gusto - Ecommerce BR
▪ Directed the operations team with best practices defined in the implementation of Systems and
prioritization of activities and flows
▪ Supported the Business, Projects and Operations in Technical and Commercial decisions.
▪ Warehouse Migration from Barueri to Araçariguama
▪ eCommerce Platform upgrade from Magento 1 to Magento 2 (Agile project)
▪ Starbuck Brand go live in Nescafé Dolce Gusto
▪ Mercado Livre Fulfillment Implementation

eCommerce Coordinator II - Sustain IT

ASUS BRASIL

• Led the implementation of the Adobe Cloud Commerce ( Magento II)  eCommerce platform.
• Online Marketing and Demand Generation Planning
• Periodic Planning of Digital Marketing Activities
• Effective Allocation and Investment in Performance, Social, Content and Creative Media
• Traffic and sales analises for eShop results forecasting purposes
• Production and Management of Performance Indicators (Visits, Sales, Transactions, ROAS, ROI, CPA)
• Development of Incremental Campaigns through Business Opportunities (Seasonality, Partnerships, Trends)
• Oversight and Control of communication efforts according to Schedule, Budget, Own Media (CRM), 
• External Media, Communication, Coupons, Affiliate Networks, SEO, UX.

eCommerce Supervisor - DTC

Roma Pneus

(National company in the Tire Retail segment – Official Dealer of Continental™ Tires)
Head of E-commerce and Digital Marketing (Sales and Marketing)

Report to: Retail Director | Team: 12 employees
• Led the implementation of the TRAY eCommerce platform.
• E-commerce Operational Management (Sales, Digital Marketing, SAC, Teleshopping and Operations);
• Planning and management of Digital Marketing and in all consumer’s journey aiming to leverage of
Revenue / ROI / Profit Margin;
• Management of Suppliers and Partners (Media Agency, Logistics, E-Commerce Platform, Payment
Getaways, Anti-Fraud and CS 3.0);
• Development, implementation and monitoring of the Omnichannel Business Strategic Plan: E-commerce,
• Marketplaces, Tele sales, Landing Pages, Mobile Commerce, CRM, BI;

eCommerce and Digital Marketing Manager | Head

Sem Parar

eCommerce Operational Management:

Led the implementation of the VTEX eCommerce platform.
Managed sales and operations, developing and controlling key business indicators.
Provided leadership to a 15-person back-office team.
Built and maintained relationships with corporate clients and suppliers.
Managed budgets and contracts in collaboration with Legal, Contracts, Supplies, and the board of directors.
Digital Marketing:

Planned and coordinated digital campaigns across various online channels.
Developed and managed strategic partnerships.
Conducted market research to inform digital marketing strategies.
Implemented agile project management for digital marketing initiatives.
Optimized programmatic media strategies to enhance campaign performance.
Cultural Projects (Brazilian Cultural Incentive Law):

Served as the primary interface with major performance producer companies for notable projects such as TIM MAIA, ALODOLLY, Lá Verità, CAZUZA, and ELIS.
Collaborated closely with the board of directors and Tax and Financial Management departments to evaluate capital contributions for these projects.
Managed corporate events for the company's stakeholders, ensuring seamless execution and positive engagement.

eCommerce and Digital Marketing Coordinator | Head

Results-oriented and passionate E-commerce Product Manager with 15+ years of experience in B2C and B2B, specializing in driving digital transformation and delivering exceptional customer experiences. Proven track record of success in leading high-impact projects for renowned companies like Nestlé, Asus, Sem Parar, TechMahindra and BIP Group. Currently focused on building a cutting-edge Omnichannel platform at Stefanini Group, as a eCommerce Product Manager leveraging expertise in agile methodologies (Scrum, Kanban) to deliver innovative solutions. International experience in Portugal and Canada honed skills in sales, business development, and cross-cultural collaboration. Seeking opportunities to contribute to the growth of forward-thinking organizations.

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The Battle

Utsav Soi

Daniel Sapienza

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