shoppin'

if pinterest and google had an ai powered baby that could shop, raised pre-seed $1M

founder; cto & cpo

Self Employed

built autonomous agents and consumer product experiments with ai

ai research engineer

Stealth

tried a few ideas around consumer social networks & products targetting genzees

founder mode

building the 100 people 100 billion dollar ai-powered company from india

Utsav Soi

adidas

Director Experience Innovation, Digital

Creative Direction, Branding & Experience Innovation

Director Experience Design, CONFIRMED & Hype

adidas CONFIRMED App: https://www.adidas.com/us/confirmed
— Leading design from concept phase into execution and release.

Design Lead, CONFIRMED & Hype

Concept, design and implementation of the flagship adidas app

Sr Designer, Mobile Apps

Guerrilla Games

Projects: 
- Horizon Zero Dawn
- Killzone: Shadow Fall
Leading the concept and creation of brand new visual styles for all the UI (Menus, HUD and iconography), as well as coordinating internal and external supporting teams.

Senior User Interface Designer

IceMobile

Designing interfaces for several award-winning mobile apps (iOS and Android) for global and local brands. Working closely with developers and testers in Agile oriented projects.

Senior Visual Designer

IdeaFixa

[ Pxl : Prfct ] Workshop - Design for Mobile Apps

A series of workshops successfully held in three different capitals throughout Brazil.
Focusing on UI Design for mobile apps, a hands-on workshop teaching the latest techniques and tricks to professionals from local agencies and startups. With special attention to optimising the workflow without losing that pixel-perfect, OCD-like level of quality.

Lecturer

Molotov Studio

Multidisciplinary creative direction, leading teams local and remotely on integrated online-offline projects. Branding and Digital Marketing strategist. Presenting projects and ideas for boards
of directors, managers and high profile executives.

Co-Founder / Creative Director

Just in Type

A pioneering type foundry in Brazil. Working on typefaces for magazines and corporate identity systems.

Type Designer

Epigram Branding e Comunicação

Creating complete corporate identity systems and design for online/offline projects and campaigns. Attending mid/high profile clients.

Visual Designer

Director Experience Innovation @ adidas — Digital Innovation & Creative Direction

Innovation Leadership, Creative Direction, Experience Vision & Strategy 

— Experienced (20+ years) Design Director based in Amsterdam, envisioning and orchestrating creative experiences for mobile apps and video games.

Currently, Director of Experience Innovation at Adidas. Previously, responsible for UI Design at Guerrilla Games on the Playstation 4 exclusives “Horizon: Zero Dawn” and “Killzone Shadow Fall”.

taplio

The Battle

Utsav Soi

Niko Fernandez

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