CEO & Founder - Social Sculpt | Personal Branding Strategist | Consulting | Entrepreneur | Growth Marketer | Meme Marketer | I help to grow your business through personal branding

Graphic designer turned growth marketer with expertise in branding and digital marketing. Started my career as a graphic design intern at Ignaid Media where I honed my skills and cultivated a passion for design.

Eager to take my creative talents further, I founded my own print-on-demand startup, Astogs. Ran Astogs solo for a year, facing the highs and lows of entrepreneurship. Exited to focus my efforts on establishing my career.

Joined Cape as a graphic designer, then rose to become a growth marketing manager, leading a 5-person team, within just 1 year 6 months. My curiosity and drive to learn propelled my quick promotion.

Now, I combine my creative eye with analytical thinking as Founder of Social Sculpt - a personal branding and growth marketing agency. Helping visionary entrepreneurs build memorable brands and grow their online presence.

With extensive experience in design, marketing, and branding, I offer a unique perspective. If you're seeking to level up your brand, I'm just a call away. Let's connect!

Arunachalam S

From Zero to Zoho: How 6 Days Changed Everything!

Six days ago, my product was just an idea. Today, I'm writing this from Zoho HQ, having just showcased it to a room full of developers, students, and tech enthusiasts.

Let's be clear: this wasn't luck. In less than a week, we hit some insane milestones:

- 150 signups
- 2000+ visitors
- 750 posts rewritten (and counting)

This momentum felt like a tidal wave, picking me up and dropping me directly into an opportunity I hadn't dared to dream of so early: my first product showcase at the Zoho Apptics × IndeHub Android Edition event.

Watching people interact with something I built, seeing their genuine reactions and hearing their feedback on the spot, that's the real magic. 

It's a reminder that all the late nights, the doubts, the endless tweaking, are worth it when you see your creation come to life in someone else's hands.

A huge thanks to Deepak Kumar 🔥 for pushing me into this, and Adithya Balaji for making everything happen at the last minute. Couldn’t have done it without you both.

Also super proud to see my friend Leonard Selvaraja on the panel, absolutely aura-farming with his swag among the audience. 

A special mention to:
Supraja Gayathri S Rizwan Ahmed for organizing the event so well, and to the speakers who made the day powerful:
Somasundaram Mahesh, Lubna Mariyam, Dinoy Raj, Tippu Fisal Sheriff

This experience has recalibrated my ambition. Presenting a product at Zoho HQ so early in my product founder journey isn't just an achievement, it's fuel. My aspiration just multiplied by a hundred.

If you're building something, anything, keep pushing. The biggest surprises often hide just beyond the next milestone.

Let’s keep the momentum flowing.

Try Postautopsy - this post is permitted with a score of 7/10 by Postautopsy  

That's my reflection for today, on day 679 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Here’s a truth bomb no one tells you about LinkedIn!

Your posts are probably mediocre. You scroll, you see the same bland advice, the same recycled platitudes. You want to stand out, but how?

The tool every LinkedIn creator secretly wished for!

We’ve spent countless hours dissecting what makes a LinkedIn post resonate. The emotional hooks, the unexpected stories, the brutal honesty. 

After weeks of discussions, iterations, and back-and-forth…
I’m finally excited to launch something we built for creators just like us.

Introducing “Postautopsy” a tool that autopsies your LinkedIn posts before you publish.
-Gives accurate breakdowns
-Points out what’s weak
-Roasts your writing
-And helps you improve instantly

Think of it as your pre-posting truth mirror before the audience becomes your judge.t’s designed to transform your writing from forgettable noise to scroll-stopping insight. No more guessing. 

No more hoping. Just clear, actionable feedback that pushes you to write better, faster, sharper.

And the best part?
We’re giving it FREE for now.

Huge thanks to Deepak Kumar 🔥 for joining hands with me as a co-creator and co-founder in this journey.
This wouldn’t have happened without him.

If you're tired of blending in and ready to truly elevate your voice, comment ROAST below. I’ll personally send you the link. It's time to stop writing and start *impacting*.

Let’s help creators write better, faster, sharper. 

That's my reflection for today, on day 672 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship #postautopsy

No alternative text description for this image

The boy with no support once, spoke on National Entrepreneurship Day

Yesterday, I had the honour of speaking at Rajalakshmi Engineering College on National Entrepreneurship Day, and it felt like one of those full-circle moments life gifts you.

I spoke about who I am, my journey, how I built Social Sculpt, and how every part of my story, from the struggles to the wins, shaped the entrepreneur I am becoming.

The students asked incredible questions:
- “How do I start from scratch if I know nothing?”
-“Whom should I take advice from?”
-“How do I build confidence?”
-“How important is networking?”

My answer was simple:
-Start messy. Start small. But start.
-Only take advice from those who have actually built something worth dissecting. The rest is noise.
-Ditch the doubters. Gravitate towards the doers if you want to evolve beyond your comfort zone.

The faculty were extremely warm. They took me to their Innovation Centre, showed me the products students are building, and the energy there was unreal.

Meeting those students, seeing their eager faces, reminded me why we do this. Not for the 'honour' or the 'privilege,' but for the chance to yank back the curtain and show them the real, messy, glorious fight of building something from nothing.

It reminded me why I love speaking to young builders, they have fire, curiosity, and no fear of dreaming big.

What a day to celebrate National Entrepreneurship Day.

What a privilege to share my journey, and to see firsthand that the future of entrepreneurship is in incredibly capable hands. Onwards.

That's my reflection for today, on day 675 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Arunachalam - REC - National Entrepreneurship Day

I met a guy today who built an entire business ecosystem without a business plan… 

just with vibes, links, and distribution.
Read that again.

No funnel diagrams.
No “let’s strategize for 6 months.”
Just energy → content → conversion.

This afternoon, I was invited to a private meetup at The Base by DNA Community.

That’s where I met Azaan Feroz Sait — founder of The Hub Bengaluru, The Hubverse, Barely Opinionated and a bunch of interconnected ventures.

He didn’t “explain” his companies.
He showed how everything feeds into everything else:

A brand sends attention to a product,
a product sends trust to a community,
the community sends traffic back to another brand.

A perfect loop.
No friction. No forcing it. Just engineered attention.

It honestly felt like watching someone vibe-code the attention economy in real time.

Bonus highlight, bumped into Joshua P, the Instagram skit creator.
We had a raw conversation about how the creator economy actually works:
-brand deals aren’t random
-growth is rarely accidental
-distribution is a superpower most people don’t even try to build

And here’s the big slap-in-the-face lesson from today:

If you have a product + an idea + a distribution engine, you don’t need permission from anyone.
You can literally build your own universe.

That’s what we’re doing with Postautopsy.
It started as a sketch, a crazy idea scribbled on notes.
Today we have paid users, real growth, and a new feature — Autopsy Legends (https://lnkd.in/gH5rutxc) 

Creators, founders, CEOs:
Don’t sleep on distribution.
Don’t wait for “perfect.”
Build → ship → circulate.

Huge thanks to Deepak Kumar 🔥 for hosting this and making conversations like this possible.

Some meetups just hit different.

That's my reflection for today, on day 689 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

We just crossed a milestone that every builder dreams of…

Postautopsy got its first paying customer!

A real user.
Who saw value.
And pulled out their card.
That moment hits different.

When we started building Postautopsy, our only goal was simple:
Create a tool that tells creators the truth no one else tells them.

No praise.
No politeness.
Just pure, brutal clarity.
And in the last few days, the response has blown my mind.

People are sending messages saying:
“Bro, I can actually feel my writing improve.”
“Hooks look sharper. Structure finally makes sense.”
“It gives honest feedback da… nalla iruku.”

Creators I admire dropped love publicly:
– “This is your writing scalpel.”
– “Finally a tool that points out exactly what you missed.”
– “Clear, clean, helpful.”

And today…
Our first paying subscription came in.
In less than a week, this tiny idea has turned into something people are actually using, improving with, and paying for.

And the early numbers?
 1,400+ Visitors
3.2K+ Pageviews
875 Posts Scored
170 Signups
All this… in the very first week.

This is not “growth hacking.”
This is what happens when you solve a real pain point creators feel every single day.

To everyone who used it, DM’d feedback, roasted the UI, praised the score system, or pointed out bugs, You’re the reason this is getting better by the minute.

To everyone who tried the tool, gave feedback, roasted bugs, or pushed me to refine it, You’re the reason this hit 0 → 1 so fast.

If you want to try the same tool that helped creators sharpen hooks, improve flow, and fix writing blind spots…

DM me I’ll Share the Link.

Postautopsy is just getting started.

That's my reflection for today, on day 680 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

PostAutopsy got its first paying customer!

I Didn’t Expect a PODCAST To Punch Me in the Face Like This.

Last evening, around 7:15 PM, I did something stupid.
I opened the Elon Musk × Nikhil Kamath podcast “just for 10 minutes.”
And then…

I didn’t “watch” the podcast.
I dissected it.

Paused.
Replayed.
Transcribed.
Fed pieces into Notebook LLM.
Turned every insight into a question.
Cross-checked the answers.
And by the time I looked up…

I had 66 damn Q&As sitting in front of me.

But here’s the part that shook me:
The podcast isn’t entertainment.
It’s a blueprint for the next 10 years.

And most people will miss it because we consume content like popcorn.

So here’s what actually scared me, inspired me, and made me rethink the next decade:

1. Real-time AI video is coming.
Not in 2030. Not soon. NOW.

2. Humans won’t stay relevant unless we merge with AI.

3. X is not a social platform.
It’s becoming a global operating system.
I know most founders won’t watch a 2-hour podcast.

So I turned the whole thing into a sharp, swipeable, founder-friendly cheat slides, 66 insights, zero fluff.

If you want the Full PDF:
Comment “WTF” I’ll DM it to you personally.

This post was roasted and evaluated by Postautopsy 7/10 do check this out.

Let’s see how many people are actually preparing for the future.

That's my reflection for today, on day 687 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Elon Musk × Nikhil Kamath podcast - WTF

Yesterday, someone asked me a question that made me smile…

I was showing a demo of Postautopsy to a potential user.

He tried signing up…
Tried five common passwords…
System denied all of them.

He looked at me and said:
“Why so much friction?”

I told him the truth:
“We need genuine users, not passersby who just want to test the product.”

He paused… smiled…
Then he saw the product in action and loved it.

Before leaving, he said:
“I’ll arrange a call with my friends in the US.”

That moment felt special.

Because we didn’t build Postautopsy as a toy for techies to “test and feel like a genius.”
We built it as a tool people can taste and feel — something real creators can use to grow.

Yes, we still haven’t added Google Auth.
Yes, there’s a bit of friction.
And yes… it’s intentional.

We want genuine people who want to grow their personal brand by validating their posts with real, actionable scores.

And so far the response has been wild:
-210 signups
-1100 posts rewritten
-1,800 visitors
-4,500 page views
(all within the launch window)

The support + feedback you all give… it actually helps us shape the product.

And the best part?
It costs less than a Netflix subscription, but can change the way you grow on LinkedIn.

Distract yourself or attract the world.

Deepak Kumar 🔥 

That's my reflection for today, on day 682 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

You want to talk about entrepreneurship? 

Let's talk about the kind that doesn't make it to Forbes. 

The kind that starts with your parents leaving, college bills piling up, and all you've got is a beat-up PC and a stubborn streak a mile wide.

That was me at 21. No silver spoon, just a burning need to build something from nothing. Many years and 673 days of consistent grind later, something quietly happened.

We (Deepak Kumar 🔥)  launched Postautopsy a tool designed to roast your LinkedIn posts before the internet does. 

And in just 48 hours, with no ads, no budget, just sheer community and consistency:

* 590 visitors
* 1.4k+ page views
* 280 posts analyzed
* 80 signups

Forget the fancy offices and funding rounds. Real entrepreneurship is building when life throws you into the deep end, betting on yourself when no one else will, and taking those tiny, relentless steps that eventually snowball into massive wins.

On National Entrepreneurship Day, this quiet victory feels big. To every underdog, every creator, every entrepreneur out there: keep going. 

Your story is being written, even on the days you can't see it.

Want to see if Postautopsy can give your LinkedIn content the brutal honesty it deserves?

Comment 'YES,' and I'll send you the link. 

Let's keep building. Let's keep shipping. Let's keep proving that dreams born from scratch can still shake the internet. 

This is my reflection, on day 674 of building in public.

This logo will change how you write forever!

Today, I’m excited to finally reveal the logo and visual identity of Postautopsy, our brutally honest LinkedIn editor that helps you write better by roasting your content before anyone else does.

But this logo isn’t just design.
It’s philosophy turned into geometry.

It captures what the tool actually does:
-Two offset planes – “before” and “after” your post gets analysed
-A vertical incision line – the autopsy, the breakdown, the clarity
-A hexagon – structure, systems thinking
-Data fragments turning into insight – the entire purpose of Postautopsy

And since launch… the response has been insane.
-1020 visitors
-2.4K pageviews
-119 signups
-546 posts analysed already

For a tool we quietly built after countless discussions, with no hype, no campaigns, no ads, this early traction means creators actually needed this.

Huge thanks to Deepak Kumar 🔥, who joined hands with me as co-creator.

We’re keeping the tool FREE for now.

This is just the beginning.

A clean identity. Early momentum. And a vision to make creators write sharper than ever.

That's my reflection for today, on day 677 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Logo reveal of Postautopsy

Some events remind you why you started building in the first place. 

Day 01 at the YourStory TechSparks event was one of those.
Walked in expecting just another startup conference… walked out inspired, connected, and recharged.

Met incredible folks from our Tamil startup ecosystem, caught up with people from  DNA Community, and even spotted a few familiar faces from Tamilpreneur and the team behind it. It almost felt like the Tamil founder tribe was under one roof sharing ideas, struggles, and visions of what’s next.

It’s crazy how much clarity you can gain just by being around the right energy.
These conversations reminded me that we’re not competing, we’re collectively pushing boundaries for what’s possible.

Day 1 done.
Mind full. Heart fuller. Grateful for all the insights and connections today.
Can’t wait for what the next two days bring.

Mario Antony Roy Deepak Kumar 🔥 Renganathan P G Surendar Thina Leonard S. Prithvi Krishna 

That's my reflection for today, on day 663 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Day 01 at the YourStory TechSparks Event 

I did a full “post autopsy” on one of the strongest content creators in India.

And I found something surprising.
Everyone sees virality.
Nobody sees the structure behind it.

I recently broke down a LinkedIn post by Ganeshprasad S (COO, Think School ® ) and the results blew my mind.

Here’s what I discovered:
-Hook score: 8/10 — The “30 year truth nobody tells you” opener wasn’t luck. It was engineered to create immediate curiosity. 

-Clarity + Structure: 8/10 — Short sentences, logical flow, and one core idea per section kept readers glued. 

-Substance Layer: STRONG — Clear actionable insights like “Follow the bulldozers” and “Invest where you live” created REAL value beyond opinions. 

But here’s the kicker…
Even high-performing posts have blind spots.
The report showed:
-Secondary CTA felt disconnected
-Ending could’ve hit harder
-CTA could be more specific and enticing 

That’s the difference between a post that “does well”… and a post that PRINTS attention.

Creators don’t need more motivation.
They need a expert feedback.

And that’s why I built Postautopsy www.postautopsy.com — a tool that breaks down your content across 6 key scoring pillars.

If you want me to autopsy your post and send you a detailed report like this:
Just comment POSTAUTOPSY
I’ll DM you the link.

Let’s build creators who don’t guess… they autopsy it. 

If you want, I can share more post breakdowns like this, not to sell anything, just to learn from the best creators in India.

Tell me which creator I should dissect next.

That's my reflection for today, on day 691 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Creators “Post Autopsy” Series - #1 Ganeshprasad

Sridhar Vembu says vibe coding doesn’t work.
Y Combinator’s Garry Tan thinks it’s the future and Zoho might not even survive it.

Everyone’s debating the future. I already made some money.

A few months back, I was watching people “try” to grow on LinkedIn.
Great ideas. Great work. Terrible writing.

It hurt to see people with potential lose attention because of avoidable mistakes.

I know that pain, I started from zero too.
690 days of consistently posting, studying hooks, long nights rewriting the same paragraph until it finally hit.

I built Social Sculpt - Personal Branding and Growth Marketing Agency from nothing but curiosity, consistency, and… honestly… stubborn belief.

That’s where Postautopsy came from.
Not a funding pitch. Not a “startup idea.”
Just a problem I couldn’t unsee.

Yes, you can do a lot of this on ChatGPT.
But we made something that:
1.Questions your writing like a ruthless editor
2.Forces clarity instead of fluff
3.Turns average posts into scroll-stoppers

We did $63 MRR in one week.
Small? Sure. But real.
And real beats hypothetical debates any day.

Half a million people are trying to grow on LinkedIn right now.
Less than 1% actually break through.
Not because the algorithm hates them…
But because their writing isn’t sharp enough to earn attention.

This tool changes that. It doesn’t “generate” content,It autopsies it.

Who cares who built it or where it's from? Just build something people need.

This tool doesn't just change your writing; it changes your reach, your influence, and how you show up professionally. You can be part of that <1%.

Do you 'vibe write' your LinkedIn posts, or do you have a system? What's your biggest struggle with creating effective content?

Everyone’s thinking. I’m building. Where do you stand?

Comment “POSTAUTOPSY” and I’ll send you the link. 

That's my reflection for today, on day 690 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Everybody says you need to post but nobody teaches you how to review a post!

After working with founders and CEOs on their personal brands, I noticed a gaping hole. Most people can write a post. Very few know how to evaluate a post.

They lacked a system, a framework, a brutal truth-teller for their content.

I got obsessed with the problem. I dove into hundreds of posts not for likes or virality, but to dissect them. 

Structure, clarity, rhythm, intent, reader psychology. What made some resonate and others just… exist?

The revelation was simple: writing is execution. Reviewing is strategy.

That's why I built Postautopsy. It started as my internal scoring system, a way to break down a post into signals, to instantly see its strengths and weaknesses. 

Now, it's a tool for anyone who writes online, creators, CEOs, marketers. It provides the actionable feedback that shows you precisely why a post connects, or why it falls flat.

Because strategy is what builds brands. And honest review is the foundation of good strategy.

Writing is easy.
Reviewing is a skill.

This is my reflection from today, Day 683 of building in public.

#1000daysofwriting #personalbranding  #entrepreneurship

I once stood where many of you are now! From no support to this stage.

The path to success is rarely a straight line. Mine certainly wasn't.

At 23, I was already a manager, but that wasn't my first victory. My first was at 16, when I built a photography business, Astogs, from the ground up.

It failed. Publicly.

From building Social Sculpt - Personal Branding and Growth Marketing Agency, launching products (Postautopsy) and ASTOGS, being part of communities, networking with founders, creating jobs, getting promoted as a manager at 23, and now being invited as a speaker in different colleges and this one especially on National Entrepreneurs day, it’s been a long, self-built road.

Each 'no' sharpened my resolve. Every setback reinforced the belief that even without a safety net, you can build something extraordinary.

Tomorrow, I'm speaking at Rajalakshmi Engineering College on National Entrepreneurs’ Day. I'm not just sharing a success story; I'm sharing the blueprint of every mistake, every pivot, every moment of self-doubt that led me here.

If the boy who started his photography journey in 11th grade…
Who built ASTOGS and failed in public.
Who rebuilt himself through heartbreak…
Who launched Social Sculpt from zero…
Can take this stage tomorrow, Any student in that hall can build their own path.

And tomorrow, when I stand in front of hundreds of students, I’ll be reminding myself:
Sometimes your struggles become someone else’s courage.

Because the most valuable 'degrees' aren't framed on walls. My real degree was not engineering or Bsc. Visual Effects. It was resilience, learning fast, failing publicly, and building even when nothing around me looked hopeful. 

Onwards, with gratitude.

That's my reflection for today, on day 673 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Roast before you post, the rule that built my 675-day posting streak!

Most people fear feedback.
I survived because of it.

675 days of showing up on LinkedIn taught me one thing very clearly:
Your content doesn’t grow when you post more.
It grows when you post smarter.

And posting smarter = getting brutally honest feedback before your content goes live.

In my early days, I used to write a post → hit publish → pray.
Some posts did well, most didn’t.

Then one day an entrepreneur friend told me:
“Content is a product.
And every product needs a review before launch.”

That changed everything.

I started doing something weird:
Before posting, I would show my draft to 2–3 friends (These are people who write daily on LinkedIn not random friends) and ask them to roast it.

They tore my writing apart.
-Hooks were weak.
-Flow was mid.
-Story wasn’t landing.
-Punchline missing.
-Impact zero.

Did it hurt? Sure.
Did it help? Absolutely.

My writing improved.
My ideas got sharper.
My posts became more relatable.
And the growth followed, day after day.

Today, after 675 days of posting, here’s my biggest learning, Feedback is not criticism. Feedback is acceleration.

Creators who grow fast do one thing differently, They run their content through feedback loops before the world sees it.

That’s why I built a tool that does exactly this, It autopsies your LinkedIn post before you publish it.

It “roasts” your draft.
It tells you what to fix.
It makes your post stronger.

Right now… it’s completely free.

If you want the link to test it out. DM me.  

That's my reflection for today, on day 676 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Most people don’t have a content problem. They have a clarity problem.

I met 3 people this week who said the same thing: “Bro, I’m posting… but LinkedIn is not growing.”

And every time I checked their posts, the issue wasn’t ideas.
It wasn’t consistency.
It wasn’t even niche.

It was blind spots.

-Hooks not matching the value
-Tone not matching the audience
-Storytelling not creating retention
-And no understanding of why certain posts flop.

LinkedIn growth isn’t luck.
It’s not magic.
It’s a system.

And that system starts with reviewing your own content, not guessing.

LinkedIn rewards people who improve deliberately.
Not randomly.

But here’s the truth:
99% of users don’t know why some posts work and others flop.

That’s exactly why we built Postautopsy.

Not to tell you what to write. But to show you what you’re missing.

Because the moment you see your patterns,
your direction changes.
Your writing sharpens.
Your brand shows up with intention.

If your LinkedIn feels “stuck”,
maybe you don’t need more posts.
Maybe you need more clarity.

That's my reflection for today, on day 686 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

We heard you. Your writing just got a mirror!

Postautopsy can now do something no tool has done for writers.

For the last few weeks, creators, founders, and operators kept asking us for one thing:
“Show me how I actually write, not just how my posts perform.”

Look, for too long, we’ve been stuck in a LinkedIn world obsessed with vanity metrics. 'Did my post get enough likes? Am I going viral?' It felt… empty. 

Because deep down, what every creator, founder, and operator actually wanted was something more profound: to understand their own writing, the unique DNA that makes their voice theirs.

Imagine seeing your writing as a fingerprint , a visual portrait of your voice, your storytelling rhythm, your emotion, your clarity. Not a score, but a unique identity. We call it Writing DNA, and it's evolving with you, every single day.

Need to shift your tone? A simple tap on the Tone Wheel. 

Want to see how your voice has sharpened over months? The Evolution Timeline plots your journey, revealing your natural strengths.

This isn't just an update; it’s a mirror. A tool to truly understand the writer within. 

Postautopsy isn’t just a tool to rewrite posts anymore.
It’s becoming a mirror for your voice.

Want to see your own Writing DNA? Comment or DM 'DNA' and I’ll send you the link. 

That's my reflection for today, on day 684 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Postautopsy - Writing DNA

What if your LinkedIn posts could score themselves?

We just built something, we’re genuinely excited about.

It's called Postautopsy a ruthlessly honest editor that analyses your post in real-time and tells you exactly what's working (and what's not).

Your LinkedIn post is dying in the first 3 seconds.

Postautopsy is the editor that fixes this. It's brutally honest about what works:

-Real-time AI feedback as you type
-Scoring across 5 engagement pillars
-Smart tooltips that teach you to write better
-Instant validation badges (because momentum matters)
Write → Get roasted → Rewrite → Post better

 It's built on something I call the 5 Pillars of LinkedIn Gold:
-Hook (grab the attention in 3 seconds)
-Storytelling (make them feel it emotionally)
-Insight (give them something valuable)
-Structure (make it easy to read, scanability)
-Voice (keep it real)

Every element gets scored. Every sentence gets feedback. And yes, you get dopamine badges when you nail it.

140 Signups and 700+ posts rewritten this week alone. Countless creators seeing 3-10x improvement in engagement.

We built this because I was tired of seeing brilliant ideas get ignored simply because the post wasn't structured right.

Check out the video to see it in action.

Trusted by founders, creators, and LinkedIn ghostwriters. 

If you want the link to test it out. Check the first comment. 

That's my reflection for today, on day 678 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Most students don’t need motivation.
They need clarity.

Today, I judged the Pitching Session at the IIC Regional Meet 2025 in St. Joseph's Institute of Technology of Technology and I realised something important:

Talent is NOT the problem.
Direction is.

I reviewed multiple pitch decks, and here are the 3 gaps I kept seeing:

1. No problem–market fit
Most teams jump into “solution mode” without proving the pain is real.

2. Great ideas, weak GTM
Innovation is exciting… but distribution is what builds companies.

3. Features > storytelling
Investors don’t buy features.
They buy clarity, conviction and confidence.

But here’s the good part ↓
These students are hungry. Curious. Fearless.

They just need better guidance, better exposure, and better rooms to grow in.

If you’re a student building something → Your idea is not the barrier. Your clarity is.

Grateful for the invite.
Grateful I could give the clarity I never got.

Thank you Balaji Gunasekaran for this. 

Try Postautopsy - this post is permitted with a score of 7/10 by Postautopsy a writing OS for your Linkedin.  

That's my reflection for today, on day 685 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Pitching Session at the IIC Regional Meet 2025

Your Netflix subscription distracts you.

This one helps you get discovered.

Today, we’re introducing something BIG inside Postautopsy Premium.

The Planner , your all-in-one system to plan, organise, and stay consistent with your LinkedIn content.

For those who don’t know:
Postautopsy is a tool that analyses your LinkedIn posts, scores them, rewrites them, and helps you understand what actually works.

Now, with Planner, you don’t just write better, you stay consistent, strategic, and ahead of the algorithm.

And to celebrate the launch…

AIRPODS 3 GIVEAWAY
One lucky premium user from the first 30 premium users will win AirPods 3.

But here’s the condition (easy and fair):
-Plan all 30 days of content inside the Planner
-Take a screenshot
-Send it to postautopsy@gmail.com along with your premium subscription screenshot

That’s it.

Why we built Planner?
Because attention is a currency, you either spend it scrolling Netflix…
or earn it by scoring your posts, planning your content, and growing your brand on LinkedIn.

And the best part?
All this comes at less than your monthly Netflix subscription.

Your call:
Distract yourself or attract the world.

Comment “Planner” and I’ll send you the link. 

That's my reflection for today, on day 681 of building in public

#1000daysofwriting #personalbranding  #entrepreneurship

Company name under NDA

Head of Payment

99productlab

We can grow your product from vision building, strategy, target audience and market research, marketing strategy development, user research to design development, code writing, ASO.

Main responsibilities: 

- Overseeing the strategic direction of an organization
- Implementing changes and proposed plans
- Engaging in media obligations and public relations
- Interact with other leadership executives
- Maintaining accountability with the board

For further information, visit our website: 99productlab.com

Co-Owner

Parimatch Tech

Parimatch Tech is an international product company. We develop technology and marketing solutions for the entertainment industry and the Parimatch brand.

As Product Manager at one of the top betting companies in Eastern Europe have been responsible for Internal Billing Backoffice and Billing Low Level API product ownership

- Manage product roadmap and formulate product KPIs
- Generate and lead product improvements based on company vision, customers feedback, market research
- Collaborate with cross-functional teams

To get more information about our company, visit website: parimatch.tech

Senior Product Manager

Product Manager

Brainstack_

- Building the payment processes within the company (payment, legal, compliance and support department`s coordination and interaction)
-Development, commercial negotiations and implementation of the new payment solutions and acquirers following needs and business strategic goals of the company  
- Planning goals for the technical team for a quarter, sprint, in order to meet billing dep. targets

Leading on-going reviews of business processes and developing optimization strategies.
- Collaborate in the planning, design, and development of new features and enhancements
to existing features in the billing.
- Ensuring solutions meet business needs and requirements
- Evaluating risks and predicting potential problems
- Review and analyze the effectiveness and efficiency of existing processes and develop
strategies for improving or further leveraging these processes.
- Coordinating efforts, synchronization, and prioritization with other project coordinators
- Communicating regularly to be up-to-date with the technical and product leads
- Communicating revisions, changes and information related to the business process
- Assisting in coordination of inter-company resources
- Interacting with external vendors
- Development of schedules that translate project goals into action and work to ensure
the success of the project

Tranzzo

- Managing the integration process with banks and PSP
- Business analysis: requirements elicitation using different techniques, creation of specification, system analysis, requirements management and maintenance
- Preparing policy, documentation for PCI DSS compliance (1 lvl)
- KYC, anti-money laundering, developing and maintaining a list of prohibited merchandise, anti-fraud tools, transaction monitoring, risk mitigation, risk policies/instructions, risk analysis, risk evaluation, minimization and prognosis of risks
- Fraud investigation related in the online payments. Organization of business process of detecting and preventing fraudulent payment activities; developing and implementing strategies to detect and prevent fraudulent payment transactions, minimizing losses and pro-actively contributing to the identification of system improvements, new strategies, and technologies of fraud detection
- Organization and control of chargeback process, dispute process, liability shift
- Introduction and maintenance of internal compliance policies, procedures and rules. Develop customers’ due diligence forms/questionnaires. Providation customers’ compliance

Billing Product Manager

EvoPlay

- Fraud Monitoring of a Transaction Flow
- KYC verification
- Dealing with AF System tools (lists, scores, finger print, customer clouds)
- Taking part in Anti-Fraud System Development (interface, workflow, AF Rules, graphs, reports, improvements, innovations)
- Creating and Configuring Anti-fraud rules
- Account break-in analysys and money back making a decision
- Taking part in development of a Multi-Account Detection Service
- New Merchant Complience Analysis
- Merchant fraud monitoring to distinguish and cover all the risks related to the merchant’s transaction flow behavior
- Preparing reporting documentation

Risk Analyst

WayForPay

- Online transaction fraud monitoring
- Deposit manner analysis dealing with fraud management system designed for fraud in-depth verification to check payment details, payment history and customer current behaviour
- Multistage customer verification (location, device fingerprint data, proxy check, ID request and verification process)
- Customer phone number order verification
- Official customer/vendor incoming/outgoing calles/correspondence communication including tricky and unpredictable cases successfully handled

Risk officer, Risk Analyst

PrivatBank

- Leading a team of 14 people. Implementation of KPI, SLA.
- Identification of new fraud schemes, drawing up rules for identification of fraud transactions
- Developing new and changing existing business processes to maximize the use of available resources

Team lead of department "Fraud monitoring"

Co-owner of 99productlab - 99productlab.com l Digital l Ecommerce l High-risk l Subscription business

Hi! Welcome to my page.

My name is Anton. I’m co-owner of 99productlab. 

Some facts about me and my experience:

✔ 12 years of unbroken payment experience with in-depth knowledge of payment projects (payment system providers, facilitators, banks)
✔ project management on all steps: from investigation to implementation
✔ product management with Agile and Scrum framework
✔ knowledge of SQL, JavaScript, HTML / CSS, Git
✔ programming language: Python
✔ ability to keep records, visualize data, build dashboards (Tableau, MS Excel)
✔ tools for UI mockup: Figma

❓ About 99productlab:

We can grow your product from the ground. 

We are a team of highly qualified and motivated professionals with extensive experience in launching digital products. 

We have successfully launched betting, gambling, video streaming, education, banking, payment solutions, SaaS, and marketing products. 

We are ready to develop your product step by step. From vision building, strategy, target audience and market research, marketing strategy development, user research to design development, code writing, ASO.


🌐 For further information, visit our website: 99productlab.com

taplio

The Battle

Arunachalam S

Anton Grechanyuk

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Performance ScoreArunachalam S's LinkedIn Performance

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taplio

The Battle

Arunachalam S

Anton Grechanyuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arunachalam S's LinkedIn Performance

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Performance ScoreArunachalam S's LinkedIn Performance