Recotap

Recotap is an AI-powered ABM platform helping GTM teams drive efficient and effective customer acquisition. As a founder, I led the bootstrapped venture from concept to product-market fit and sustainable revenue growth, driving strategy, execution, and innovation.

Key Achievements:
Designed and executed the GTM strategy for the 0-1 journey, integrating marketing programs to drive business expansion and accelerate demand generation.

Forged strategic alliances with industry leaders (e.g., LinkedIn, HubSpot), amplifying market reach and driving business development opportunities.

Built and mentored cross-functional teams, fostering a high-performance culture and improving collaboration across Marketing, Sales, and Customer Success.

Advised clients on ABM roadmaps and execution, delivering measurable results in revenue growth and customer engagement.

Influenced product strategy by identifying key customer problems and market opportunities, resulting in a more targeted product roadmap.

Co-Founder

Ignite ABM

Ignite ABM is your Go-to Consulting partner for crafting impactful Go-To-Market strategies. We specialize in leveraging the principles of Account-Based Marketing to drive industry-leading growth for your business.

Managing Consultant

The ABM Voice Podcast

Podcast Host

AppliedMACS Technology Solutions Pvt. Ltd.

Infosys Ltd

Led high-impact digital transformation initiatives for Fortune 100 clients across Banking, Telecommunications, and Professional Services sectors, managing multi-million-dollar projects across multiple geographies and consistently delivering results that drove business growth.

Cultivated and nurtured strategic relationships with key clients, leading business development efforts with Nordic and Australian telecom clients (top 5 Infosys client), consistently exceeding expectations and delivering significant business outcomes.

Advised C-level executives on aligning technology investments with business goals, ensuring technology solutions supported strategic growth objectives and delivered measurable ROI.

Partnered in organizational development initiatives to streamline delivery processes, enhance talent management, and boost operational efficiency, resulting in improved performance across teams and projects.

Built, mentored, and led high-performing teams across diverse geographies, fostering service delivery excellence and ensuring consistent, high-quality project outcomes and client satisfaction.

Portfolio Manager

Hewlett-Packard

Associate Project Manager

Co-founder & CEO of Recotap. 📣 Account-based Marketing evangelist. 🎙️The ABM Voice Podcast host. 🚀 Startup Mentor. 🎯 Follow me for actionable Go-to-Market ideas. 📅 Book a time with me on officehours.com/arun

With over 2 decades of experience spanning enterprise IT and entrepreneurship, I bring a strategic outlook and execution skills to transform business challenges into revenue opportunities.

By aligning technology with customer needs across Banking, Telecommunications, and Professional Services sectors, I've delivered solutions that unlock stakeholder value.

I'm passionate about engineering customer-centric products, designing result-driven marketing programs, and implementing go-to-market strategies that accelerate growth.

My interests lie at the intersection of Product Innovation, Marketing, GTM and Strategic Alliances, helping organizations navigate AI transformation and capitalize on emerging opportunities.

Arun Gopalaswami ☸️

Amplifying B2B SaaS Growth | Driving Pipeline Revenue through Demand Gen & ABM

I help B2B SaaS and IT Services companies turn marketing into a revenue driver, not just a cost center.

After 15+ years of leading marketing strategy, ABM, and demand generation, I’ve seen one thing again and again: great products struggle to grow because marketing efforts are misaligned with GTM goals, the tech stack is bloated, and there’s no clear path from campaign to pipeline.

That’s when I knew I wanted to do more, to bring a more focused, execution-led, and results-driven approach to B2B marketing.

At the end of 2023, I left my full-time job to start consulting independently, something I had always wanted to do. 

Over the next few months, I worked closely with several B2B SaaS and IT Services companies to help them generate pipeline, speed up deal cycles, and drive measurable growth through focused ABM and Demand Gen strategies.

By October 2024, I decided to turn that independent journey into something bigger and more structured. I wanted to build a team of experts and create a consulting brand that could deliver both strategy and execution at scale.

And that’s how Engrow was born.

At Engrow, we specialize in ABM and Demand Generation consulting for companies with high ACV deals and long sales cycles. 

We help you acquire, accelerate, retain, and expand your most valuable accounts, using lean tech stacks, clear strategy, and measurable execution.

Whether you need a fresh ABM strategy, want to launch demand gen campaigns, or just need someone to bring structure and clarity to your GTM motion, that’s where we come in.

Let’s connect if you’re looking for a strategic partner to help you drive real pipeline and revenue growth, not just leads.

taplio

The Battle

Arun Gopalaswami ☸️

Debjit Sen

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