Accor

Curating and launching Accor’s flagship Supreme-luxury lifestyle brand in North America

Brand Build | New to the World Luxury Hotel Brand

Sienna Senior Living

Led Marketing, Brand Strategy, and Business Intelligence at Sienna Senior Living. Architected the company’s first enterprise BI platform—now a cornerstone of strategic decision-making.

Commercial Strategy | Vice President - Marketing, Brand Strategy & Business Intelligence

Brought a new brand to life. Launched Aspira—a fresh Active Retirement Living experience built for today’s aging population.
As VP of Marketing & Brand Strategy at Sienna Senior Living (TSX:SIA), I led the full brand development and go-to-market launch across Canada.

Brand Build & Launch | Vice President, Marketing & Brand Strategy

Four Seasons Hotels and Resorts

A global role leading the Distribution strategy and execution, Distribution operations and Call Centre, B2B Sales and support for the group.

Key responsibilities included

✅ Turnover of $500 million business segment
✅ Manage $25 million expense budget
✅ B2B marketing, sales, contracting, and management 
✅ Responsible Distribution Channel technology and strategy
✅ Responsible for the Global Call center
✅ Lead a global team of 100+ team members

Commercial Strategy | Senior Director, Global Distribution & Channel Strategy (Marketing)

Shangri-La Group

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails managing Corporate Reservations, Customer Contact Centers & Distribution for the group.
Established a new contact centre in Guangzhou, China, to support inbound and outbound interaction in Mandarin and Cantonese.

Commercial Strategy | Director Distribution Management & Corporate Reservations (Marketing)

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails developing new Marketing concepts
Establishing and opening new hotels; Led Brand and Marketing to open hotels in Brisbane, Singapore, Puteri Harbour (Malaysia), Abu Dhabi, Muscat, amongst others

Brand Build & Launch | Director of Sales & Marketing - pre-opening hotels (new markets development)

Based at Shangri-La Hotel, Doha, Qatar
Hotel Pre-opening Executive Committee member
Leading Sales & Marketing

Brand Launch | Director of Sales & Marketing

Based in Traders Hotel Dubai
Leading the Sales & Marketing Department
Responsible for Revenue, Sales, Distribution, Events & Public Relations teams.

Director of Sales & Marketing

Based at the Shangri-La Hotel in Bangkok
Leading the Revenue Management Department
Responsible for Revenue Management of all revenue-generating areas of the hotel, Pricing and Optimising yields.

Director of Revenue Management

InterContinental Hotels Group

Based in Holiday Inn Silom, Bangkok
Marketing Plan
Revenue Management & Pricing
Budgetting & Forecasting

Revenue Manager

Taj Hotels

City Revenue Manager

VP-Marketing & Brand Strategy | On a mission to make Strategic Marketing your superpower, so you can add value, drive commercial success, get unstuck and grow. I do this 1 post, 1 conversation, 1 mentee at a time.🏍

Building Brands That Drive Growth and Command Loyalty

I’ve spent my career at the intersection of luxury hospitality, brand strategy, and commercial leadership, working across global markets from India to Thailand, Dubai, Doha, Hong Kong, China, and Canada. With over two decades of experience in revenue management, brand positioning, and customer experience design, I’ve had the privilege of building strategies that not only drive revenue but also strengthen brand equity and customer loyalty across diverse cultures and business environments.

My journey took an unexpected turn during the COVID-19 pandemic, which disrupted my career’s upward trajectory and gave me the chance to step outside hospitality into the retirement living sector. That experience, combined with my pursuit of an MBA at Kellogg School of Management, helped me realize that my core strength lies in connecting customer insights, brand identity, and revenue strategy into a cohesive, competitive advantage.

Today, I leverage my global leadership experience, strategic mindset, and customer-first philosophy to help organizations align brand promise with business performance, ensuring they remain customer-obsessed, commercially smart, and future-ready. Whether repositioning a brand, driving market growth, or building high-performing teams, I believe great brands are built at the intersection of people, profit, and customer experience.

Contact: arvind.bala@kellogg.northwestern.edu

Arvind Bala

Delta Hotels by Marriott

Sales Manager

Commercial Solutions For You Inc.

Director Commercial Operations

Pan Pacific Hotels Group

Westin Prince Hotel Toronto

The Indian Hotels Company Limited (IHCL)

Worked in the Global sales office in Gurgaon, India handling the key accounts for the Taj Group of hotels.
	•	Establish productive, professional relationships with key personnel within the account on a regional and global basis
	•	Develop and execute an annual business plan for the account focused on understanding needs, providing solutions, revenue growth and exceeding customer satisfaction
	•	Lead strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones
	•	Facilitate quarterly business reviews of the strategic plan with the account to proactively assess, clarify, and validate needs on an ongoing basis
	•	Lead solution development and implementation timelines that ensure customers’ needs and expectations are understood and met by the company
	•	Lead and provide direction to cross functional for operations for multiple clients in order to meet account performance objectives and customers’ expectations
	•	Provide forecasting and meet assigned targets for  and strategic objectives outlined for the account
	•	Provide quarterly and annual business reviews to senior management on business plan objectives, execution strategies, milestones and results

HelmsBriscoe

Sole representative of HelmsBriscoe in Qatar.
	•	Processing and generating meetings leads throughout the world.
	•	Engaging with clients and providing professional guidance for organising meeting and events.

Events & Meeting Consultant

Royal Cliff Hotels Group

Responsible for marketing & sales for the Pattaya Exhibition And Convention Hall (PEACH) in the Indian Sub-Continent, Australia, New Zealand, Americas, Canada and South Africa.
	•	Representing Royal Cliff Beach Resort in the International and Domestic fairs
	•	Increased in production for the company out of Indian Sub-Continent, Australia, New Zealand, Americas, Canada and South Africa, with developing good relationships and contact with the travel & tourism wholesalers.
	•	Responsible for the leisure & MICE contracting. 

Sales Manager International

Taj Hotels Resorts and Palaces

Sales Mgr

Radisson

Account Manager

Experienced Sales Manager with a demonstrated history of working in the hospitality industry across Asia, Middle East and North America. Strong sales professional skilled in Sales, Management, Yield Management.

taplio

The Battle

Arvind Bala

Kanika Khajuria

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