Accor

Curating and launching Accor’s flagship Supreme-luxury lifestyle brand in North America

Brand Build | New to the World Luxury Hotel Brand

Sienna Senior Living

Led Marketing, Brand Strategy, and Business Intelligence at Sienna Senior Living. Architected the company’s first enterprise BI platform—now a cornerstone of strategic decision-making.

Commercial Strategy | Vice President - Marketing, Brand Strategy & Business Intelligence

Brought a new brand to life. Launched Aspira—a fresh Active Retirement Living experience built for today’s aging population.
As VP of Marketing & Brand Strategy at Sienna Senior Living (TSX:SIA), I led the full brand development and go-to-market launch across Canada.

Brand Build & Launch | Vice President, Marketing & Brand Strategy

Four Seasons Hotels and Resorts

A global role leading the Distribution strategy and execution, Distribution operations and Call Centre, B2B Sales and support for the group.

Key responsibilities included

✅ Turnover of $500 million business segment
✅ Manage $25 million expense budget
✅ B2B marketing, sales, contracting, and management 
✅ Responsible Distribution Channel technology and strategy
✅ Responsible for the Global Call center
✅ Lead a global team of 100+ team members

Commercial Strategy | Senior Director, Global Distribution & Channel Strategy (Marketing)

Shangri-La Group

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails managing Corporate Reservations, Customer Contact Centers & Distribution for the group.
Established a new contact centre in Guangzhou, China, to support inbound and outbound interaction in Mandarin and Cantonese.

Commercial Strategy | Director Distribution Management & Corporate Reservations (Marketing)

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails developing new Marketing concepts
Establishing and opening new hotels; Led Brand and Marketing to open hotels in Brisbane, Singapore, Puteri Harbour (Malaysia), Abu Dhabi, Muscat, amongst others

Brand Build & Launch | Director of Sales & Marketing - pre-opening hotels (new markets development)

Based at Shangri-La Hotel, Doha, Qatar
Hotel Pre-opening Executive Committee member
Leading Sales & Marketing

Brand Launch | Director of Sales & Marketing

Based in Traders Hotel Dubai
Leading the Sales & Marketing Department
Responsible for Revenue, Sales, Distribution, Events & Public Relations teams.

Director of Sales & Marketing

Based at the Shangri-La Hotel in Bangkok
Leading the Revenue Management Department
Responsible for Revenue Management of all revenue-generating areas of the hotel, Pricing and Optimising yields.

Director of Revenue Management

InterContinental Hotels Group

Based in Holiday Inn Silom, Bangkok
Marketing Plan
Revenue Management & Pricing
Budgetting & Forecasting

Revenue Manager

Taj Hotels

City Revenue Manager

VP-Marketing & Brand Strategy | On a mission to make Strategic Marketing your superpower, so you can add value, drive commercial success, get unstuck and grow. I do this 1 post, 1 conversation, 1 mentee at a time.🏍

Building Brands That Drive Growth and Command Loyalty

I’ve spent my career at the intersection of luxury hospitality, brand strategy, and commercial leadership, working across global markets from India to Thailand, Dubai, Doha, Hong Kong, China, and Canada. With over two decades of experience in revenue management, brand positioning, and customer experience design, I’ve had the privilege of building strategies that not only drive revenue but also strengthen brand equity and customer loyalty across diverse cultures and business environments.

My journey took an unexpected turn during the COVID-19 pandemic, which disrupted my career’s upward trajectory and gave me the chance to step outside hospitality into the retirement living sector. That experience, combined with my pursuit of an MBA at Kellogg School of Management, helped me realize that my core strength lies in connecting customer insights, brand identity, and revenue strategy into a cohesive, competitive advantage.

Today, I leverage my global leadership experience, strategic mindset, and customer-first philosophy to help organizations align brand promise with business performance, ensuring they remain customer-obsessed, commercially smart, and future-ready. Whether repositioning a brand, driving market growth, or building high-performing teams, I believe great brands are built at the intersection of people, profit, and customer experience.

Contact: arvind.bala@kellogg.northwestern.edu

Arvind Bala

Paycor

How does Paycor help?

Every day, we work with HR and finance leaders who are making a difference. They’re recruiting talent and building teams. 

They’re designing competitive benefits. 

They’re tracking compliance in a rapidly changing environment. 

They’re building companies that are great places to work. If you’re a business leader, everyone depends on you.

Reach out to me to learn how we can help your HR and Finance to all aspects of the experience from hire to retire and everything in between.

Inside Sales Executive, Bank

Company

We combine our inside selling experience and learnings across multiple industries and segments, with our clients’ existing successes to enrich processes, improve conversions, scale teams, and create a faster path to revenue. 
 
How? One word: Data. Whether looking to deploy Sales Plays that capture and engage, or qualify prospects more effectively, our extensive benchmarking data provides actionable, real-time insights to optimize effectiveness and operational agility across the board.

Areas of Business I have contributed to:
-Cybersecurity
-Telecom
-Fleet Management Solutions
-Media and Entertainment Management
-Knowledge Management Solutions
-Higher Education - Residence Life Software
-Healthcare Industry Cost Analysis Consulting

Sales - Team Lead/Client Success Manager

Audience & Income

Member

KnowBe4

Regional Account Manager

CenturyLink

Business to Business relationship sales professional with focus on strong client relationships including but not limited to discussions to understand business needs, decision making process of the business to develop long term strategic partnership with a diverse set of products to meet overall business goals.

- Consistently top sales performer within team and office branch on a monthly, quarterly and yearly basis through solid lead and funnel development of existing client base and prospecting.
- Assist clients with understanding business goals by developing individualized short and long-term business strategies focusing on a total business solution rather than product based solutions.
-  Daily mentoring with new Relationship Managers focused on new skills, understanding internal processes, coaching to an individualized solution versus product based solutions with focuses on elevating the conversation, listening to clients and developing solutions based on needs. 
- Manages End to End Sales Process including defining solution, Contract Negotiation, order management and after sale management.
- Proficient in Salesforce, Word, Excel, PowerPoint, Outlook.

Sr. Inside Sales Relationship Manager

AT&T

I coached multiple high performing sales teams using tools like the AT&T network, products, and services to create a world where everything works together seamlessly for our customers.

I created an environment that was inclusive, fun and interactive for my employees to make sure that they felt valued.  I focus on the sales process and personalized approaches versus the standard cutting cutter sales.

Assistant Sales Manager

Helped consumers make decisions on their mobility needs.  Helped small and medium business achieve their potential with many products but not limited to cloud services, mobility products.  Achieved and surpassed sales goals consistently as a retail sales consultant.

Retail Sales Consultant

| Sales Process Builder | People Focused | Follow for posts on how to help decrease healthcare costs without sacrificing coverage, personal development, sales, and dad jokes

How I currently help clients:

By taking the complexity out of workforce analysis and planning by empowering HR and finance leaders through:

- Helping attract top talent
- Retaining talent
- Optimizing your workforce
- Benefits Admin
- Automating things like time consuming back office work

Not all companies are created equal and I hope to show you how I can help you with your company goals!

I am a versatile salesperson that has the skills to potentially help anyone that I come across in a conversation.  

I have worked across several industries over the past few years, some of those include: Cybersecurity, Telecom, Media & Entertainment project Mgmt., Fleet Mgmt., Knowledge Mgmt., Higher Education (primarily Residence Life and Housing Operations), Employee healthcare consulting and Human Capital Management.

What this does this mean for you?  Well.. I am a well rounded and can help you in a lot of ways.

My DM's are open if you want to chat about it.

I tend to also chat about these things too: 

-Sales
-Motivation
-Personal Development
-Leadership
-An Occasional Dad Joke or two

if you hit the "bell" you will see me every day in your feed.

taplio

The Battle

Arvind Bala

Kevin Smith

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