Accor

Curating and launching Accor’s flagship Supreme-luxury lifestyle brand in North America

Brand Build | New to the World Luxury Hotel Brand

Sienna Senior Living

Led Marketing, Brand Strategy, and Business Intelligence at Sienna Senior Living. Architected the company’s first enterprise BI platform—now a cornerstone of strategic decision-making.

Commercial Strategy | Vice President - Marketing, Brand Strategy & Business Intelligence

Brought a new brand to life. Launched Aspira—a fresh Active Retirement Living experience built for today’s aging population.
As VP of Marketing & Brand Strategy at Sienna Senior Living (TSX:SIA), I led the full brand development and go-to-market launch across Canada.

Brand Build & Launch | Vice President, Marketing & Brand Strategy

Four Seasons Hotels and Resorts

A global role leading the Distribution strategy and execution, Distribution operations and Call Centre, B2B Sales and support for the group.

Key responsibilities included

✅ Turnover of $500 million business segment
✅ Manage $25 million expense budget
✅ B2B marketing, sales, contracting, and management 
✅ Responsible Distribution Channel technology and strategy
✅ Responsible for the Global Call center
✅ Lead a global team of 100+ team members

Commercial Strategy | Senior Director, Global Distribution & Channel Strategy (Marketing)

Shangri-La Group

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails managing Corporate Reservations, Customer Contact Centers & Distribution for the group.
Established a new contact centre in Guangzhou, China, to support inbound and outbound interaction in Mandarin and Cantonese.

Commercial Strategy | Director Distribution Management & Corporate Reservations (Marketing)

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails developing new Marketing concepts
Establishing and opening new hotels; Led Brand and Marketing to open hotels in Brisbane, Singapore, Puteri Harbour (Malaysia), Abu Dhabi, Muscat, amongst others

Brand Build & Launch | Director of Sales & Marketing - pre-opening hotels (new markets development)

Based at Shangri-La Hotel, Doha, Qatar
Hotel Pre-opening Executive Committee member
Leading Sales & Marketing

Brand Launch | Director of Sales & Marketing

Based in Traders Hotel Dubai
Leading the Sales & Marketing Department
Responsible for Revenue, Sales, Distribution, Events & Public Relations teams.

Director of Sales & Marketing

Based at the Shangri-La Hotel in Bangkok
Leading the Revenue Management Department
Responsible for Revenue Management of all revenue-generating areas of the hotel, Pricing and Optimising yields.

Director of Revenue Management

InterContinental Hotels Group

Based in Holiday Inn Silom, Bangkok
Marketing Plan
Revenue Management & Pricing
Budgetting & Forecasting

Revenue Manager

Taj Hotels

City Revenue Manager

VP-Marketing & Brand Strategy | On a mission to make Strategic Marketing your superpower, so you can add value, drive commercial success, get unstuck and grow. I do this 1 post, 1 conversation, 1 mentee at a time.🏍

Building Brands That Drive Growth and Command Loyalty

I’ve spent my career at the intersection of luxury hospitality, brand strategy, and commercial leadership, working across global markets from India to Thailand, Dubai, Doha, Hong Kong, China, and Canada. With over two decades of experience in revenue management, brand positioning, and customer experience design, I’ve had the privilege of building strategies that not only drive revenue but also strengthen brand equity and customer loyalty across diverse cultures and business environments.

My journey took an unexpected turn during the COVID-19 pandemic, which disrupted my career’s upward trajectory and gave me the chance to step outside hospitality into the retirement living sector. That experience, combined with my pursuit of an MBA at Kellogg School of Management, helped me realize that my core strength lies in connecting customer insights, brand identity, and revenue strategy into a cohesive, competitive advantage.

Today, I leverage my global leadership experience, strategic mindset, and customer-first philosophy to help organizations align brand promise with business performance, ensuring they remain customer-obsessed, commercially smart, and future-ready. Whether repositioning a brand, driving market growth, or building high-performing teams, I believe great brands are built at the intersection of people, profit, and customer experience.

Contact: arvind.bala@kellogg.northwestern.edu

Arvind Bala

Engagement Concepts LLC

Founder

The Swag Coach™

We are the promotional products industry’s largest front line coaching program - sales training and coaching from front line sales pros who are still out there selling and competing every day.

Co-Founder

Ideal Body Wellness

Ideal Body Wellness is the DC metro market leader in medical weight loss treatments, with six locations in  Washington, DC and Northern Virginia.

Brittenford Systems

Brittenford Systems quickly grew to be an Inc. 500 company and consistently a Top 100 provider in the industry.  The company merged with Wipfli, a Top 100 CPA firm, in 2015.

Founder and CEO

Hamilton Securities Group

Responsible for financial reporting and accounting for fast-growing boutique investment firm.

Controller

PricewaterhouseCoopers

Operational audits within the telecommunications industry.

Senior Consultant

ExxonMobil

Segment reporting and analysis in a Permian Basin regional upstream division.

Manager of Financial Reporting

Arthur Andersen & Co.

Responsible for leading audit and consulting engagements in the telecommunications, non-profit, and high-technology sectors.

Senior Audit Consultant

Entrepreneur, innovator and leader.  Founder or co-founder of companies in the healthcare, technology, and promotional products industries.

As a consultant with Arthur Andersen and Price Waterhouse, provided audit and consulting services for companies in the healthcare, technology, telecommunications, nonprofit, and hospitality industries.  As controller for Hamilton Securities, managed accounting and reporting functions for a private equity bank servicing the multi-family housing industry.

In 1998, founded financial systems integrator, Brittenford Systems, leading the company to a Top 100 industry ranking prior to a successful merger with a Top 20 CPA firm.  

In 2010, launched a wellness clinic group, Ideal Body Wellness.  Grew the business to five locations and a #1 ranking out of 150 peer clinics in the Mid-Atlantic prior to leading the sale of the clinics to a medical services provider. 

In 2020, co-founded The Swag Coach, providing an innovative platform of software, coaching and services to empower promotional products distributors to scale their businesses profitably.  

Founder of the Richmond, Virginia chapter of the Entrepreneurs' Organization, a global peer-to-peer network transforming the lives of those who transform the world.  Current member of the Entrepreneurs' Organization South Florida chapter.  Married, with two daughters, and living in sunny Delray Beach, Florida.

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Arvind Bala

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