VP, Finance & Operations at Tough Commerce (YC-backed B2B SaaS), where I blend data-driven with operational leadership to launch and scale core functions including Finance, People, Ops, and CX.

Previously co-founded DirtMarket, Canada’s largest soil marketplace, growing from zero to 1,000+ businesses (including Fortune 500s) and securing funding to scale. Earlier, led 180+ people at Amazon’s largest Canadian fulfillment center, driving seven-figure impact through data-driven safety, quality, and productivity initiatives.

BBA (Honours), advancing CPA, PMP certified. Passionate about building products, leveraging data, and turning complex operational challenges into simple, scalable solutions.

Asad Jalib

Eric Rafat

I'm a passionate startup founder with expertise in growth marketing, building online communities, SEO, and product development. Check out my site: EricRafat.com. I am currently working on FoundersBeta, FoundersPress & Cofoundersbeta to build the ultimate ecosystem for companies to scale up. I believe in the power of community to create opportunities for all. I'm also a top ranked tennis player and like to play chess. I'm always up for a conversation about business, marketing, and tennis. 

Area of Expertise: 
- Marketing and Growth hacking: Community Building, Content Marketing, Social Strategy and Community Management, Email Marketing, Software as a Service (SaaS), Startup Branding, Guerrilla tactics, Side-project Marketing, Lead generation, SEO, SEM, PPC, and link building
- Product Development: MVP, user acquisition, user retention
- Web App Development: WordPress, HTML, CSS, CMS
- Team Building: Recruitment and retention 

Speaker & Professional Talks: 
- Startup Judge at Laurier University March 24, 2024 
- Speaker at University of Western Career Fair, Feb 27 2024
- Speaker at Startup Laurier at Laurier University, Nov 8 2023
- Wagefest by Wagepoint October 5, 2022 
- Harvard University April 29, 2022
- Guest speaker Humber College April 7, 2021 
- Startup Judge Cohort Pitch Sheridan College and UTM, August 25, 2020 
- Canadian Undergraduate Tech Conference July 18, 2020
- TechTO Speaker April 27, 2020 
- Guest speaker Sheridan College Marketing program, Dec 5, 2019
- Startup Judge Sheridan College Leap Labs, Nov 28, 2019
- Startup Judge Next Canada - Oct 5, 2019
- Ryerson University Startup Judge with Sage Canada National Competition presented the awards - May18, 2018
- Ryerson University Finding Cofounders and Building a Startup Team - October 27, 2016
- Ryerson University Twitter Chat Voices of Experience: Entrepreneurship - Nov. 10, 2016
- University of Toronto Mississauga Student Entrepreneurship: Featured Speaker - Nov. 18, 2016
- Startup Tech Unleashed Open Sky Incubator Waterloo: Featured Speaker -  Nov. 29, 2016 
- Get connected 2017 at Communitech for University of Waterloo students - March 24, 2017

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Asad Jalib

Eric Rafat

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