Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

Conestoga College

• Supporting the Graduate Studies portfolio in the School of Business
• Programs include: 
Business Management - Entrepreneurship & Innovation (1587)
Career Development Professional (0869)
Management & Leadership Development (1565)
Global Business Management (1247)
Sustainable Global Business Management (1480)
Management & Leadership Development (1565)
Occupational Health & Safety (1395)

Support Services Officer

• Courses taught: Business Marketing, Marketing Research, Professional Communications and Reporting in the School of Business
• Dealing with international students and supporting them through their academic journey
• Managing course site using D2L Learning Management System (e-Conestoga)
• Administrative duties include course planning, marking and grading assignments, maintaining attendance records, etc.
• Curriculum Guide for Marketing Research - Summer Term 2023 (May-Aug)

Professor

• Undertaking development of two new courses for a new Marketing program (expected to launch in Fall 2024)
• Course Development in-process: Professional Communication & reporting, Questionnaire Designing for Marketing Research

Curriculum Developer

• Blogging since 2015
• Writer/Poet of multiple languages 
• Poetry, Shayaris, Voiceover and more

Writer

Futurpreneur

• Acting as a link between Mentees (Young Entrepreneurs launching their business) and Mentors (who are already established in their business in the same industry);
• Initiating the Mentor-matching process;
• Supporting Mentees in launching their businesses;
• Onboarding Mentors and providing them with the right resources.

Mentoring Associate

Fanshawe College

• Courses taught: Financial Management; Hospitality Operations
• Dealing with international students and supporting them through their academic journey
• Managing course site using D2L Learning Management System (Fanshawe Online)
• Administrative duties include course planning, marking and grading assignments, maintaining attendance records, etc.

Vialto Partners

• PwC's Global mobility division is now an independent company known as Vialto Partners. With over 6000+ employees around the world, we are ready to take on the world with our commitment and expertise
• Supporting a diverse group of US workstreams including H-1B petitions
• Working on Canadian Visa Packages and Translations
• Drafting and electronic filing of documents with government agencies such as US Citizenship Immigration Services, Immigration, Refugees and Citizenship Canada
• Facilitating Onboarding sessions for new recruits 
• Assisting in the peer review process
• Trainer for US Immigration (NIV) - preparing new team members for the immigration processes and reviewing their cases for the initial training period
• One of the nine members of the Immigration Law (IL) Social Committee, planning, organizing, and conducting various events for the IL team every month
• Member of the London Acceleration Centre (LAC) Health & Wellness Committee, working toward promoting and supporting the overall wellbeing of our teams across the LAC

Immigration Specialist

PwC Canada

• Supporting a diverse group of US workstreams including H-1B petitions
• Working on Canadian Visa Packages and Translations
• Drafting and electronic filing of documents with government agencies such as US Citizenship Immigration Services, Immigration, Refugees and Citizenship Canada
• Facilitating Onboarding sessions for new recruits 
• Assisting in the peer review process
• Trainer for US Immigration (NIV) - preparing new team members for the immigration processes and reviewing their cases for the initial training period
• One of the nine members of the Immigration Law (IL) Social Committee, planning, organizing, and conducting various events for the IL team every month
• Member of the London Acceleration Centre (LAC) Health & Wellness Committee, working toward promoting and supporting the overall wellbeing of our teams across the LAC

Immigration Law Specialist

Brock GSA - Graduate Students Association

• Representing Master of Education (ISP)
• Raise issues relating to International students and contribute to finding realistic solutions 
• Active Member of GSA’s International Committee and Marketing and Communications Committee.

Board of Director

Brock University

• Curated and completed lesson plans for an online textbook based on various Social Justice topics by Prof. Ruth McQuirter
• Compiled lesson plans (grade 8 and above) by teacher candidates to form an Open Access Textbook with E-Campus Ontario
• Selected as the Contributing Editor for the book for exceptional work

Graduate Research Assistant

Shri Shikshayatan College

• Youngest Lecturer in the undergraduate & postgraduate Department of Commerce
• Taught an array of subjects in Consumer Behaviour, Marketing Research, Retail and Service Marketing, International Marketing, Marketing Management, International Finance, Business Management, Business Communication, Human Resource Management, and, Business Ethics.
• Inspired students to opt for Marketing specialization 
• Supervised twenty B. Com (Honours) graduates for their mandatory final year Project work
• Administrative duties included maintaining online attendance records, preparing & checking exam papers, marking and grading assignments, invigilation duties, etc

Lecturer

The Little Messenger Newspaper

• Six-months internship as the Content Writer & Reporter for the local city newspaper with high school students as its target audience
• Served as the Event Coordinator for the 3rd Inter-school Challenger with over 20 schools participating across the city
• Provided creative inputs in planning and organizing the 3rd Inter-school Challenger
• Responsible for conducting workshops & covering major events in city schools.

Content Writer & Reporter

Welcome to this corner of the world - where creativity meets passion and sparks insightful conversations and beautiful experiences!

I am a passionate educator who believes in taking the lead wherever I go. Connecting with a diverse group of people and learning from their journeys is what keeps my soul at peace. I am an empathetic leader who puts the collective interests of my team first. My dynamic academic background in Accounting and Finance, Marketing and Education has created a robust foundation for undertaking teaching, administrative and leadership roles in higher education. My past experience as a Lecturer in India provided me with an opportunity to realize that my true calling lies in higher education. I am committed to serving at post-secondary level institutions in Canada and contributing to the growth and development of my students. Presently, I am serving as the Support Services Officer and teaching Marketing courses in the School of Business at Conestoga College. I am currently investing some time towards the Career Development Professional certificate as well.

I discovered my passion for writing while I was in high school and ever since I have been creating different forms of content for my personal blog - Insights from heart. Being fluent in multiple languages allows me to not only create content but also connect with a wider audience.

In my personal time, I enjoy reading, writing especially poetry, meditating, listening to podcasts, lifting weights and catching sunsets. I truly believe that spreading smiles, kindness and positivity is the road to achieving our greater purpose in life. ✨

Seems like my experiences resonate with you? Shoot a DM, let's connect and chat more about it! :)

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The Battle

Asad Jalib, PMP LSSBB

Gurbinder Kaur

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