Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

Fabstyles

E-commerce & Brand Specialist

Visual entertainment inc

Marketing Account Manager

Ms.Meri  Mak

Ecommerce Specialist

- Managing and operating a successful Amazon storefront
- Using keywords and advanced SEO tactics to rank organically higher on Amazon search pages
- Using Amazon PPC campaigns to help expand 
- Managing inventory of over 3000 products
- Fulfilling and providing customer service to 2000+ orders yearly
- Creating A+ content as well as keyword-rich descriptions and bullet points
- Answering all questions from customers regarding their orders
- Reaching out to suppliers, creating PO's and generating invoices

Independent Business Owner

DuraFast Label Company

- Helping to grow storefronts on eBay and Amazon
- Managing inventory through Linnworks
- Using keyword research to help boost organic rank on both Amazon and eBay
- Creating manual and automatic campaigns to help boost our sales rank
- Monitoring the influx of competitors into the market and analyzing listings to give a competitive edge

Marketing Manager (Amazon and eBay)

6ill Marketing 

- Helping companies expand and grow using advanced marketing techniques
- Utilizing existing customer bases to establish new growth
- Working to help grow personal brands, such as Youtube channels using SEO and video optimization
- Using Google advertising to help companies/brands find the right target audience
- Creating campaigns for specific marketing goals - brand awareness, traffic, conversions, and etc.
- Creating backlinks using partnership programs

Owner

PROMOSTAFF 2000

-Attending different events and interacting with customers
-DesiFest, Just for Laughs, Air Canada, etc

Brand Ambassador

Air Canada

Station Manager

Orangetheory Fitness

- Involved in the sale of gym memberships to walk-ins as well as scheduled appointments
- Helping resolve any technical issues with heart rate monitors 
- Answering phone calls and answering any questions that customers may have
- Greeting and welcoming our clients
- Processing contracts and payments

Sales Consultant

PepsiCo

It is clear that the most difficult part of owning and operating a business is growth. The first step in growth is understanding and determining who your target audience is. Once you're able to establish who your target consumer is, you can then begin to figure out how to reach these consumers and make them not only aware of your brand, but also persuade them into purchasing your product or service. 

My expertise lies in using various means to not only keep existing customers from competition, but also reach new customers that are interested in what you offer! 

If you're interested in growing your business, lets schedule a call! 

taplio

The Battle

Asad Jalib, PMP LSSBB

Gursharn Gill

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