Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

TELUS International

Key Achievements:
- Developed Sales-front Portal for TELUS partner shops, leveraging Salesforce and other technologies.
- Boosted sales efficiency by 20% through TELUS’s API for personalized product access.
- Improved customer satisfaction by 15% due to faster real-time access to personalized products.
- Reduced operational costs by 10% through streamlined processes and deep automation.
- Enhanced system reliability and scalability, achieving a 30% reduction in downtime.

Senior Scrum Master & Agile Coach - RTE

BCI Investment Management Corporation

Key Achievements:
- Implemented strategic asset allocation systems for financial trade proposals and fund planning.
- Applied systems benchmarks across BCI clients, resulting in a 25% increase in trade accuracy.
- Enhanced cost estimation processes, reducing errors by 20%, leading to reliable forecasting.
- Improved trade speed by 15%, contributing to better market positioning and client satisfaction.
- Optimized planning, achieving a 10% reduction in operational costs via efficient resource allocation.

Senior Scrum Master

Manitoba Technology Accelerator

Key Achievements:
- Facilitated a Start-up incubation project in collaboration with the Manitoba Tech Accelerator (MTA).
- Created robust business cases, leading to a 30% increase in investor interest and funding.
- Refined product backlogs, improving project prioritization and efficiency by 20%.
- Led offshore development of apps using Agile frameworks, achieving a 25% faster time-to-market.
- Enhanced collaboration within the team, resulting in a 15% improvement in overall project quality.

Product Owner

PricewaterhouseCoopers - Service Delivery Center (PwC SDC)

Key Achievements:
- Facilitated a $3 million Global Data-Center Infrastructure Migration and Automation initiative.
- Managed third-party application configuration, enhancing system integration efficiency by 35%.
- Supported on-premises to cloud migration, resulting in a 40% reduction in operational costs.
- Oversaw maintenance efforts through Microsoft Azure cloud, improving system reliability by 30%.
- Successfully migrated critical apps to the cloud with  99.9% uptime and reduced downtime.

PharMerica

Key Achievements:
- Configured eMessaging for AS400 pharmaceutical dispensing systems, enhancing 25% efficiency.
- Migrated legacy systems from on-prem to Azure Cloud, resulting in a 30% infrastructure cost cut.
- Ensured seamless user interface usability for medical specialists, increasing usability by 20%.
- Improved system reliability and performance, achieving a 15% increase in operational efficiency.
- Streamlined processes, leading to a 10% reduction in system errors and improved user experience.

Scrum Master

DST Systems

Key Achievements:
- Developed a compliance-based account onboarding system, streamlining information processing.
- Reduced onboarding time by 40%, significantly minimizing time wastage for financial advisors.
- Achieved cost savings of 30% through improved efficiency and reduced manual effort.
- Enhanced data accuracy and compliance, decreasing errors by 25%.
- Improved client satisfaction by 20% due to faster and more reliable onboarding processes.

Bellese Technologies

Key Achievements:
- Coordinated the Fed Health Insurance Reimbursement Quality Incentive Program (QIP) by CMS.
- Performance-based incentive reimbursement systems, improving overall healthcare quality.
- Achieved a 20% increase in healthcare provider compliance with quality standards.
- Enhanced the efficiency of reimbursement processes, reducing processing time by 30%.
- Contributed to cost savings of $5 million annually via optimized reimbursement and incentive.
- Improved patient outcomes and satisfaction by 15% via incentivized performance improvements.

Lead Business Analyst

Bank of America

Key Achievements:
- Coordinated the development of a user-friendly ESCROW account interface.
- Integrated core mortgage client data with newly acquired Merrill Lynch, mitigating M&A risks.
- Ensured seamless configurations, resulting in a 25% reduction in integration-related issues.
- Enhanced user experience, improving client satisfaction by 20%.
- Achieved 30% faster transaction processing due to streamlined data integration.

Business Analyst

Globacom

Key Achievements:
- Project for enhanced call center service quality by implementing a Feedback Interface.
- Captured, analyzed, and addressed customer requests, improving response times by 35%.
- Increased customer satisfaction by 25% through targeted improvements based on feedback analysis.
- Achieved a 20% reduction in repeat complaints due to proactive issue resolution.
- Enhanced overall service quality, contributing to a 15% increase in call center efficiency.
- Facilitated continuous improvement, leading to a 10% increase in customer retention rates.

Senior Scrum Master @ TELUS International | Agile Coaching, Process Improvement | CSM, CSPO, CSTM, CKE, CSSE, CAC.

Senior Scrum Master and Agile Coach with extensive experience in Agile (Scrum & Kanban) and Waterfall Framework. Proven success in leading multimillion-dollar IT projects, optimizing processes, and managing cross-functional teams. Expertise in implementing Agile best practices across the SDLC. Proven ability to deliver enhanced capabilities and achieve major cost savings.

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Asad Jalib, PMP LSSBB

Joel Yakubu MS/MBA

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