Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

St. Mary's General Hospital

- Sole talent acquisition, engagement and management specialist in the organization
- Creating jobs descriptions and facilitating evaluation
- Streamline talent pool/interview/select/orient candidates
- Recording vacancies, time to fill, employee life cycle, recruitment process, and strategizing proactively to control
- Designing and updating pre-screening software in close partnering with IT, product managers, and VPs
- Sourcing and headhunting for managerial, chief of, administrative, research, and clinical positions
- Creating and implementing recruiting strategies and programs that foster a high-performing workforce
- Fostering agility in talent acquisition and building impactful and meaningful stakeholder and candidate experience
- Using knowledge about external affairs, HR policies, and psychological aspects to acquire diverse and self-perpetuating talent
- Inculcating inclusive communication, understand cultural differences, and drive culture change through powerful diversity and inclusion initiatives to promote DE&I talent
- Recording and reporting talent hired under programs by the ministry of labor Ontario 
- Staying up-to-date with the government programs and interventions that impact healthcare and talent management
- Reporting and processing employee referrals and bonuses
- Managing communication strategies for related programs and services and identify opportunities to enable leaders to enhance the employee experience, facilitate proactive and effective change management, and support the St. Mary's growth and strategic plan outcomes
- Performing all duties including fiduciary responsibility in compliance with the budget and other financial measures of the HR department
- Collaborating with leadership to build and enhance capability development programs and approaches that drive our talent strategy forward including competency profiles, skills assessments, 360 feedback, talent mapping, performance calibration, succession planning, and career management.

Talent Management Consultant

Bayshore HealthCare

- Recruiter across Niagara, Hamilton, Brantford, and Cornwall government 
- Create capacity at headquarter level and bridge client-company needs
- Understand branch needs unique to every geo and strategize hiring efforts in accordance with branch specific requirements operating from the headquarters based in Mississauga
- Workforce innovation, planning, strategizing, and communicating
- Head hunt, filter, screen, select, secure, and onboard talent for Human Resources, administrative, coordinative, clinical, and skilled roles
- Manage and deliver recruitment strategy in attracting Nurses, PSWs, OTs, RPNs
- Conduct full-cycle recruitment including resume screening, phone interviews, scheduling, feedback solicitation, candidate communication, offers, negotiation and onboarding
- Be a brand ambassador for Bayshore Home Care and assist in building and developing our employer brand and value proposition at external recruitment initiatives professional manner
- Identify and explore unique attraction practices to pro-actively source and find exceptional talent through associations, social media, networking, and other savvy sources related to theses roles
- Think strategically to include hiring strategies that are inclusive of diversity
- Collaborate across the organization on this special project that will elevate the Talent Acquisition practice
- Develop candidate pipelines using a variety of sourcing methods and becoming an expert in the business areas you support
- Staying up-to-date with provincial and federal labor rules and regulations
- Learning and training about new programs and positions like SPEP, consolidation, CNC 500 Nurses, CHW, etc. 
- Conduct interviews to assess candidates, make hiring decisions, validating checks, creating and extending contracts, filing, providing support and counsel to HR managers post recruitment process to maintain labor turnover and increase retention, and facilitating role specific orientation.

Talent Acquisition Specialist

- Improved patient outlook and daily living through compassionate care
- Observed patients for changes in physical, emotional, mental or behavioral condition and injuries 
- Followed care plan and directions to administer medications
- Aided with mobility and independence for disabled individuals and continually monitored safety 
- Monitored vital signs and medication use, documenting variances and concerning responses 
- Reported concerns to nurse supervisor to promote optimal care
- Recorded client status progress and challenges in logbooks and reports

Caregiver

Brock University

- Created curriculums for different skill levels to offer exceptional service to students 
- Delivered knowledgeable instruction in Hatha yoga for 3-4 classes per week 
- Coached and encouraged participants during exercises and routines
- Explained and demonstrated fitness and conditioning techniques and movements including breathing techniques and meditation exercises
- Recommended modifications of exercises to help participants avoid injuries

Yoga Instructor

Harveys Restaurant

- Supervised work of cashiers, training new team members and monitoring performance 
- Conducted full-cycle recruitment and facilitated selection decision, onboarding, and training 
- Tracked inventory and conducted cycle counts to maintain accurate records
- Answered customer queries and complaints and provided prompt solutions 
- Dealt with customer complaints and rectified product and service issues
- Boosted customer satisfaction with proactive initiatives focused on improved engagement and service resolutions

Store Manager

KMH Cardiology & Diagnostic Centres

•	Communicating via outbound and inbound calls with patients to schedule medical appointments
•	Being able to connect with over 200 patients a day
•	Looking up reports of tests done in the facility and provide verbal reports to the doctor or office that is calling
•	Providing appropriate information to the physicians on progress of the patient’s procedure, test results, etc. 
•	Analyzing patient's medical report and apply keen decision making skills in determining appropriate medical procedure needed, and following up with Doctor's office
•	Helping the patient with any questions he or she may have about the forthcoming test (i.e. what sort of examination, detailed preparation with special stress on eating requirement, how long the examination will take, the basic procedure for that particular test, directions to the lab, etc. while having regard to his/her limited knowledge)
•	Following documented protocols and policies 
•	Accurately documenting, recording and updating patient and physician profile, mails and fax
•	Maintaining customer satisfaction beyond 100% on each call
•	Linking referrals from Canada and US 
•	Training new employees 
•	Working overtime up to 68 hours a week if required
•	Meeting targets in specific time, escalations and multitasking 
•	Use of multiple languages to communicate

Patient Care Coordinator

Strasburg Animal Hospital

•	Developed digital marketing and social media channels
•	Managed and corrected company's information from user review websites and responded to clients' questions and comments
•	Designed labels, menus and posters for advertising campaigns
•	Answered multiple telephone line system, booking/cancelling/rescheduling client appointments
•	Went over Pre-screening with each client
•	Processed incoming and outgoing mails
•	Received payments (cash, debit, credit card)
•	Updated and created Excel spread sheets
•	Provided prescribed intakes to customers
•	Handled pets and their follow ups
•	Forwarded inquiries to the doctor
•	Developed an online job application form and got involved in the recruitment process
•	Performed over the phone/in office interviews
•	Trained entry level employees and updating clinic schedules

taplio

The Battle

Asad Jalib, PMP LSSBB

Shreya Malik

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?