Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

L-SPARK Startup Accelerator 🇨🇦

Marketing Director

L-SPARK Startup Accelerator is the destination for Canada’s startup + tech ecosystem to learn, scale, and succeed. 

L-SPARK gives companies exclusive access to leading-edge technology and helps build the foundation and metrics to raise capital, grow revenues, and reach global markets and partners.

👉 l-spark.com

Marketing Manager

Kanata North Business Association

KNBA x Hub350 represents Canada's Largest Technology Park 🇨🇦, with 540+ companies and over 33,000 employees, Kanata North has contributed $13B to Canada's GDP. 

Hub350, powered by KNBA, is the Gateway to Canada's Largest Tech Park, and I'm proud to help represent the members and partners that make up this amazing ecosystem.

Community Manager

RVezy

Responsible for email, push, SMS comms + the complete renter journey.

Lifecycle Marketing Manager

L-SPARK

L-SPARK is the destination for Canada’s startup + tech ecosystem to learn, share, plan, execute, measure, adjust, scale and succeed. L-SPARK gives companies exclusive access to leading edge technology and help build the foundation and metrics to raise capital, grow revenues, and reach global markets and partners. 

As part of the Marketing team here I was able to work closely with our network of startups on a variety of projects as needed, as well as manage and execute events, social media, content development and copywriting, support our website re-design, and much more! This team continues to do amazing things today, and I can't wait to see how they evolve in the years to come.

Farm Boy Inc.

Responsible for customer communications across various channels including social media, email, and customer communications platforms.

Customer Communication Specialist, Marketing

Old Ottawa South Community Association

Communications strategy, social media management, events, design, print ads, outreach, community involvement & partnerships - and so much more!

Communications & Marketing Coordinator

Ottawa Venues

Working under director of Corporate Sales.

Events Assistant

Influence Marketing

Working promotional tent for Palm Bay brand representatives at RBC Bluesfest 2015.

Brand Ambassador, Palm Bay @ RBC Bluesfest

Inventa

Brand Ambassador for Coca Cola and the Women's World Cup Trophy Tour during the Ottawa Launch.

taplio

The Battle

Asad Jalib, PMP LSSBB

Natasha Tardioli

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