Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

Wavely

Wavely works with executives in creating a podcast that serves as a pillar to create authoritative content to increase their presence online.

The Underrated

The Underrated is a channel that shares unique stories that highlight game-changing moves in business, sports, music, and culture.

Founder & Content Creator

Hustle Over Everything

Hustle Over Everything is a podcast that highlights accomplished entrepreneurs. We engage in insightful interviews with entrepreneurs, delving into the tips, tactics, and strategies behind their business success.

- Produced 180+ episodes
- Ranked on charts within the entrepreneurship podcast category
- Achieved over 50,000 downloads
- Established collaborations with renowned companies including Belaire, Flashbox, Invest Durham, Flipboard, Nord VPN, and others.

Co-founder & Show Producer

Clearco

- Onboarded 50+ agency partners within the initial 4 months in the position before layoffs.
- Orchestrated agency referrals, collaborating with partners to boost revenue streams.
- Collaborated with internal cross-functional teams, ensuring the achievement of performance metrics.
- Formulated a marketing strategy for the 'Buy Now Pay Later' product tailored to agency needs.
- Enhanced agency value by providing outbound referrals that align with their Ideal Customer Profile (ICP) and maximizing opportunities with inbound referrals from agency clients.

Partnerships Manager

Vidyard

- Established and activated 70+ channel partnerships, encompassing diverse entities such as enterprise sales training firms, boutique trainers, and influential sales figures.
- Pioneered the development of the Vidyard Sales Trainer Partner Program from its inception.
- Cultivated robust internal relationships with key stakeholders across sales, product, marketing, and other Vidyard teams, collaboratively constructing and executing a tightly defined and aligned strategy.
- Led a global portfolio of partnerships, spearheading initiatives geared towards enhancing awareness and utilization of Vidyard.
- Managed revenue growth and forecasting to achieve quota goals through strategic co-selling efforts, ensuring successful delivery against specific revenue opportunities and objectives.

Strategic Partnerships Manager

Alida

Alida offers a cloud-based customer intelligence platform empowering companies to establish engaged and secure communities with their most dedicated customers.

- Identified and generated qualified sales opportunities.
- Collaborated with Account Executives to map and strategize accounts, with a focus on the media vertical.
- Scheduled meetings through outbound dialing, email outreach, and social selling.
- Took the lead in introductory discovery calls and contributed to more in-depth discovery sessions and demos.
- Tested and refined prospecting strategies for optimal results.
- Tracked activities and maintained current information in Salesforce.
- Utilized a tech stack including Salesforce, Sales Navigator, SalesLoft, ConnectAndSell, Showpad, and Lyearn.

Enterprise Business Development Associate

Google

- Collaborated on a new graduate program in partnership with Teleperformance for the Agency Builders initiative.
- Surpassed revenue and performance targets by an impressive 107% month over month.
- Effectively managed a portfolio of 150 Ads accounts, optimizing performance and ROI.
- Worked closely with advertising agencies, utilizing the Google Ads platform through the 'Google Partners Agency Builders program.'
- Gathered market intelligence by analyzing Ad accounts based on industry, organization, and advertising goals, crafting campaigns for positive ROI.
- Proactively identified cross-selling and up-selling opportunities for Google Ad products within accounts.
- Cultivated ongoing relationships with agency owners through daily calls and emails, implementing systemized Ad optimization to enhance client ROI.
- Provided strategic advertising consultations, aligning advertising campaigns with client goals and needs.
- Conducted regular meetings with businesses for updates and progress reports on a weekly basis.

Account Manager, Google Ads

GoodLife Fitness

- Spearheaded exceptional results by consistently surpassing monthly targets, achieving an impressive 110% over the mark in both membership sales and personal training packages.
- Played a pivotal role in positioning the club at the forefront, securing the 1st place rank among all GoodLife Fitness clubs in sales for an outstanding 12 consecutive months.
- Distinguished as a valuable resource, provided prospective members with comprehensive tools and educational insights, empowering them to make informed choices regarding their fitness journey.
- Applied dynamic lead generation techniques to actively prospect potential members, expanding the club's reach and fostering a robust community.
- Demonstrated unwavering consistency in meeting and exceeding sales objectives for new memberships and personal training packages, contributing to the overall growth and success of the fitness club.

Sales Advisor

Sneakerdeck

- Developed and launched a web application, Sneakerdeck, enabling over 11,000 users to engage in the resale of sneakers.
- Pioneered the creation of Sneakerdeck to address and mitigate the counterfeit issue prevalent in the sneaker secondary market, establishing a trustworthy platform for users.
Implemented strategic growth hacks, leveraging influencers, Facebook groups, and participation in sneaker trade shows to rapidly expand the user base and enhance market presence.
- Spearheaded Sneakerdeck as the first-ever sneaker social commerce platform in Canada, revolutionizing the dynamics of the sneaker resale landscape.
instituted robust security measures within the app to ensure a secure and authentic sneaker trading environment.
- Fostered community engagement by facilitating seamless communication and transactions among users on the Sneakerdeck platform.
Implemented user feedback mechanisms to continuously enhance the app's features and user experience.
- Established strategic partnerships with key players in the sneaker industry, reinforcing Sneakerdeck's position as an influential and innovative platform.
- Conducted market research to stay ahead of trends and integrate new features, keeping Sneakerdeck at the forefront of the sneaker resale market in Canada.

Co-Founder 

Recruits

- Developed the Recruits brand, guiding its evolution from conceptualization to fruition.
- Orchestrated the design of seasonal lines, each imbued with a distinct theme to resonate with our target audience.
- Devised creative programs aligned with marketing objectives, propelling our brand strategy forward.
- Spearheaded the creative direction for comprehensive programs, including the innovative Global Room and the transformative Recruits Academy.
- Crafted visually compelling logos and meticulously designed the overall branding strategy, ensuring a cohesive and impactful brand identity.
- Conceptualized and executed strategic partnerships to enhance brand visibility and market presence.
- Nurtured collaborations with influencers and industry leaders, amplifying the reach and influence of the Recruits brand.
- Conducted market research to stay abreast of industry trends, integrating fresh concepts into each season's design to maintain brand relevance.
- Established and maintained relationships with suppliers and manufacturers to ensure the seamless execution of the envisioned designs.

Founder & Creative Director

I’m a collector of experiences and an enjoyer of life

taplio

The Battle

Asad Jalib, PMP LSSBB

Owen Osinde

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