Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

SnapPea

• Evaluate marketing campaigns, conduct market research, and analyze data to identify patterns, preferences, and target audience segments. 
• Collaborate with cross-functional teams to optimize marketing strategies, create visually compelling content, and produce messaging that resonates with target audiences. 
• Bridge the gap between data-driven insights and visually impactful communication, driving successful marketing campaigns and delivering engaging customer experiences.

Marketing / Design Analyst

• Understanding user needs, conducting user research, and translating those insights into intuitive and seamless digital experiences. 
• Collaborating with cross-functional teams, including developers and stakeholders, to bring designs to life while advocating for user-centric design practices.
• Design user flows, wireframes, and prototypes.

UX/UI Designer

lululemon

Educator

Dirt Technologies

• Responsible for the user experience and user interface design of the company's responsive web application.

User Experience / Product Designer

FounderNow

• Gathering insights from user interviews, developing a framework to visualize and define the overall problems for our users, and creating a basic/functional prototype.

Skyjack Inc.

• Utilized Microsoft Excel on a daily basis to prepare major sales forecasts by using regression analysis to compare market indicators.

Junior Analyst

I am a Marketing/Design Analyst with a unique blend of skills in marketing strategy and creative design. With a deep understanding of consumer behaviour and market trends, I thrive on analyzing data and uncovering valuable insights to drive impactful marketing campaigns. Combining my analytical mindset with a keen eye for design, I create visually captivating content that resonates with target audiences and elevates brand experiences. Through my expertise in both marketing and design, I bridge the gap between data-driven insights and visually compelling communication, ensuring that every campaign delivers exceptional results. I am dedicated to crafting engaging user experiences and empowering brands to connect with their customers on a deeper level.

 Let's collaborate and bring your marketing efforts to new heights.

taplio

The Battle

Asad Jalib, PMP LSSBB

Randy Truong

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