Tough Commerce

Tough Commerce (YC W20) is a VC-backed B2B SaaS start-up delivering operations software for construction suppliers across Canada, USA, and Australia.

My role is to manage the business's day-to-day operations and strategy, leading Finance, People, Customer Success (Onboarding, Retention, Support, Expansion), Corporate Services, and Special Projects. I also serve as the Board Secretary.

Backed by Y-Combinator, MaRS IAF, Xploration Capital, L-Spark and more.

Vice President, Operations & Finance

Vice President, Operations

Amazon

Directed daily business operations for Amazon's largest site in Canada, leading a team of 180+, with a daily budget of $200K, consistently exceeding productivity, cost, quality, and employee satisfaction targets. Recipient of Amazon’s highest leadership rating in annual reviews.

Senior Manager, Operations (L5)

Manager, Operations (L4)

DirtMarket

Built DirtMarket, which became North America's largest soil marketplace, working with Fortune 500 construction teams including PCL, EllisDon, Aecon, Bird, LaFarge and GFL to re-use soil across project sites in Canada and USA and cut earthworks costs.

Backed by L-Spark. Featured in Canada Construction News, Top 10 Fastest Growing Start-ups in Canada by FoundersBeta, CKTB Radio, and more.

Founder & CEO

Brock University Students'​ Union

Elected President of the unviersity's student body, managing an annual budget of $13.5m and ~200 staff. Key projects included leading the Zone Fitness Centre Expansion project ($35m & 35,000 sq. ft.  award winning facility), managing and negotiating COVID-time transit contracts ($4m) with municipalities, and redefining the ancillary fee ($10.5m) structure to support students during COVID.

President

Vice President, Finance

Operations Associate

Dynacare

Coordinated the rebranding of 150+ Gamma-Labs locations to Dynacare after the acquisition.

YouTube

Launched and grew a YouTube channel from 0 to 4M+ subscribers with our team, gaining 400M+ views. Featured in hundreds of news outlets and magazines globally, including GQ.

Channel: @MyBollywoodBody

YouTuber

Empire Fitness Canada

Launched a fitness supplement retail business, achieving $150K in sales. Expanded to 10+ commissioned staff, serving over 300 customers across 3 countries.

Founder

Currently the Vice President, Finance & Operations at Tough Commerce, a Y-Combinator backed B2B SaaS startup. I lead core operations including Finance, People, IT, Corporate Services, Customer Experience and Special Projects.

Before joining Tough Commerce, I co-founded and led DirtMarket, a tech startup that revolutionized the way soil is managed by empowering earthmovers to utilize the circular economy. I bootstrapped the venture, built, and scaled from zero to over 1,000 customers (including Fortune 500), won multiple pitch competitions and awards, and secured funding to grow the business. I also worked as a Manager II, Operations at Amazon, where I cut my teeth in managing large scale projects and teams, directly managing teams of 180+ at Canada’s largest FC. I launched several initiatives to improve safety, quality, and productivity that had seven-figure impact. 

I studied professional accounting at the University of Toronto, and have a BBA (Honours) from the Goodman School of Business. I am currently advancing towards the CPA designation through CPA Canada.

Asad Jalib, PMP LSSBB

CodeNinja Inc.

-Redesigned and implemented CodeNinja’s outbound sales channel, including cold emailing and cold calling to engage with IT heads and C-suite executives.
-Successfully helped businesses establish Global Capability Centers (GCCs) in Pakistan, reducing their operational costs by up to 75%.
-Leading LinkedIn outreach strategies to build relationships with key decision-makers, driving business development, Lead Generation and offering offshore IT engineering solutions.
-Sales Strategy Optimization- Connecting with enterprises to solve digital transformation challenges using AI solutions and offshore teams, creating scalable and cost-effective operations.
-Increased CodeNinja’s business pipeline by 25% through proactive business development and targeted outbound campaigns.
-Building team with the right technology, such as customer relationship management (CRM) software, to streamline workflows, track progress, and manage customer data efficiently.
-Sales Pipeline Growth- Strong leadership is essential to guide, mentor, and inspire your team, ensuring they stay aligned with the company’s vision and sales objectives. 
-CRM Software Implementation - Developing an ecosystem with the mix of tools and technologies to align personal and team's goals with company's core values.

Account Executive

Major Duties:

Moving lead generation efforts across multiple channels email, linkedIn and partial cold calls to identify and engage high-potential prospects.

Delivering tailored presentations and demos to showcase the value of our tech solutions.

Developing industry-specific use cases and case studies, in collaboration with technical and marketing teams, to align offerings with client challenges.

Facilitating cross-functional collaboration between sales, engineering, and product teams to ensure alignment throughout the sales cycle.

Managing the end-to-end sales process, including nurturing opportunities and moving deals toward closure.

Key Successes:

Successfully built and scaled our outbound sales engine, which significantly improved lead quality and conversion rates.

Secured high-impact opportunities in the Aviation industry, contributing to strategic growth in a competitive sector.

CureMD

Managed teams to improve healthcare management systems using data analysis and process optimization.

Implemented technology solutions to streamline operations, leading to a 20% improvement in productivity.

Senior Business Analyst

The Bank of Punjab

Analyzed banking operations and recommended strategies that increased efficiency and customer satisfaction.

Spearheaded initiatives to improve the bank’s core processes, boosting overall performance.

Business Analyst

W.E Apparel

Associate Manager

Business Executive | Solving Digital Challenges with Ai & Offshore Engineering | 40% Savings with Emerging Talent | B2B Support

I turn big tech plans into shipped code, fast and affordably.
As an Account Executive at CodeNinja, I run an account‑based playbook: find the right decision‑makers, align on their backlog, and drop in offshore engineering teams that cut costs ~30 % without cutting corners.
Proof points
Closed AI fleet chatbot (‑80 % driver‑office calls) and ML pricing engine (‑40 % ops costs).
Grew pipeline 3× and landed SAR 750 K in new GCC revenue in year one.
Top‑1 % global Social Selling Index—relationships still close deals.
Why clients call
They need senior engineers yesterday.
They must show quick AI wins but lack bandwidth.
They want business outcomes first, tech specs second.
I stay hands‑on after signature, reviewing sprints, tracking ROI, and tuning the model so value keeps compounding.
Exploring digital transformation, AI enablement, or extra engineering capacity? Let’s talk.

Shehryar Khan

AI isn’t replacing people, it’s redefining how we work.
 Demis Hassabis, CEO of DeepMind, explains that the true future of work lies in empowering humans with smarter tools that reduce cognitive strain and unlock creativity.
At CodeNinja, that’s exactly what we’ve built with Hyper, a platform that helps developers shrink the software development lifecycle, automate cognitive tasks, and focus on innovation.
The future of work isn’t automation alone, it’s collaboration between human intelligence and AI.
 #FutureOfWork #AI #Innovation #Hyper #DigitalTransformation

Business Executive | Solving Digital Challenges with Agentic AI & Offshore Engineering | 40% Savings with Emerging Talent | B2B Support

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The Battle

Asad Jalib, PMP LSSBB

Shehryar Khan

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shehryar Khan's LinkedIn Performance

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