Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

Success Foundations Wealth Management

Are you tired of feeling overwhelmed and unsure about your financial future? Look no further than the Essential FORMula™ program from Success Foundations Wealth Management.

This program takes a holistic approach to financial planning, analyzing your current situation and creating a personalized plan based on your retirement goals. But it doesn't stop there - it also incorporates risk and debt management, income and tax planning, and even legacy planning and philanthropy.

Don't worry about being just another number in a cookie-cutter plan. Our team understands that everyone's situation is unique, and we work to create a realistic plan that meets your specific objectives. And for those approaching retirement or recently retired, minimizing risk is a top priority.

The best part? By balancing your money, we often bring balance to your life. We can't predict every scenario, but we can help you prepare for life's unexpected events and ensure that you are financially ready to handle anything that comes your way. So why wait? Take control of your financial future with the Essential FORMula™ program.

Why not schedule a 15-minute Virtual Coffee Chat or Retirement Acceleration Strategy Session today:  www.meetwithsucccess.ca

Managing Partner

Desjardins Financial Security Investments Inc.

I am licensed for Mutual Funds in the Province of Ontario
Mutual Funds distributed through Desjardins Financial Security Investments Inc.

Certified Financial Planner

Desjardins Financial Security Independent Network

I am licensed for insurance in the Province of Ontario

Recruitng, Coaching, Training and Development of  Financial Security Advisors

Our network boasts a business model that combines the dynamic strength of Desjardins Insurance, a leader in the financial industry, and the flexibility of a company that is close to its clients. 

With the support of an institution that is as sound as Desjardins Insurance, we provide a wide range of products and services that meet all of our clients’ needs. We also provide brokerage services through Desjardins Financial Security Investments Inc..

Our financial services professionals work independently and are free to choose the institution that provides the best products for their clients’ specific needs.

Managing Director

Canadian Armed Forces | Forces armées canadiennes

Corporal

IG Wealth Management

Associate Consultant

TD Canada Trust

Teller (Branch 114 - Bradley & Ernest) 1994
Branch Redirect/Telesales 1995
Electronic Distribution (EasyWeb)1997
Workforce Management 2000-2002

Various

The Home Depot

Head Cashier

Secure Your Retirement with Confidence: Proven Tools & Strategies for Business Growth & Financial Peace. Empower Your Business, Protect Your Loved Ones, and Enjoy a Worry-Free Retirement!

You’ve built a business—now it’s time to build your retirement with the same intention and care.
At Success Foundations Wealth Management, we specialize in helping business owners, tradespeople, and self-employed professionals retire with clarity, confidence, and control.

As Managing Partner, I lead a boutique team of experienced, credentialed advisors who deliver holistic, personalized financial plans—focused on business exits, tax-efficient income, and legacy preservation.

Our signature process, The Essential FORMula™, brings together risk management, debt strategy, income planning, tax reduction, and family legacy—all tailored to your unique journey.

We pride ourselves on offering the depth of a large firm with the relationship and responsiveness of a close-knit, boutique practice.

Whether you’re five years from retirement or navigating it now, we’re here to help you make the most of what you’ve built—and ensure it lasts for generations to come.

Recently named a “Top Advisor to Watch in 2024,” I’d love to explore how we can support your next chapter.
Book a 15-minute chat here: www.meetwithbill.ca

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Bill Clunas

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