Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

Teaching Fellow 01/01/2010 - 2012
Lecturer 2012-2018
Senior Lecturer from 01/01/2018

I am a highly skill professional University Teacher with "excellent" feedback from my students in the UK and abroad. I have extensive experience in teaching but also in commercial activities in several countries. Having started working in organisations at the age of 14 has given me a tremendous opportunity of experiencing the business world from a very young age. I have worked in several organisations, from MNEs to Family business. All experiences have contributed to my teachings. Students always emphasise my working experience as a key fact for my excellence in teaching. The awards below show the results.

I have been responsible for major areas in teaching which includes teaching, designing and developing  a range of UG and PG  programmes, supervision of UG and PG dissertations, mentoring, acting as UG director, PG deputy director, student's ambassador representative, academic coordinator for UG programmes, and developing and delivering  teaching workshops on campus and off campus.   

Achievements in Teaching:
2021 Awarded YOU’RE VALUED 
2020 Awarded YOU’RE VALUED 
2018 Awarded 'The Most Interesting Lecturer 2018' 
2017 Nominated "The Excellence in Teaching" Award.
2016 Awarded "The Excellence in Teaching" Award.
2016 Nominated for "The Apple for the Teacher" Award.
2015 Awarded "The Apple for the Teacher" Award.
2014 Awarded "The Apple for the Teacher" Award.
2013 Nominated for "The Faculty Teaching" Prize. 
2013 Awarded The "Most Interesting" Lecturer 

Module leader:

- Strategic Management
- Clusters, Small Business and Entrepreneurship (UG Royal Holloway and Kaplan Singapore)
- Modern Business in Comparative Perspective (UG Kaplan Singapore)
- International Strategy (MBA)
- Cooperative Strategy (MBA)
- Supervision of Masters programmes - MSc and MBA. Over 250 thesis supervised. Most of them achieved either a Merit or Distinction. Students from all over the world.

Senior Lecturer Entrepreneurship, Innovation, Strategy and International Business

Deputy Director External Programs

The overall role of the Chair of the Board of Examiners is to:

a) Oversee the assessment of students taking the course, or taking modules under the authority of the Exam Board, in line with School policy and procedures.
b) Chair Exam Board meetings, to confirm grades and determine degree award outcomes or progression status for each registered student.

The role of the Deputy Chair for each Board is to deputise for the Chair in any and all duties, including chairing Exam Board meetings and taking Chair’s Action, during any defined period when the Chair is absent. 

Deputy Exam Chair MBA Distance Learning programme December 2015 to July 2018
Exam Chair MBA Distance Learning programme July 2018 to present

Exam Chair MBA/MSc Distance Learning Programme

Northumbria University

The role of the External Examiner includes, amongst other duties, consideration of examination papers and assessment questions. In addition, External Examiners are expected to review and ensure the consistency of items of assessment, including examination scripts, course assignments, projects or dissertations and supplementary examinations. External Examiners are also required to review changes to curricular. External Examiners are expected to submit a full and frank report to the University, summarising the standard of questions, the standard of the examination process, the conduct of the examination process and the quality of the students.

Lead Examiner to the Programme Assessment Board

Teaching MBA 
Module: Global Entrepreneurial Systems - on-site UCL London and Peking University China. The UCL MBA with Peking University 

Teaching Undergraduate
Module: Entrepreneurship in a Global Context -  on-site, UCL London (2022-2023)

Teaching MBA with UCL and Peking University (2022 - Ongoing)
Module: Global Entrepreneurial Systems 

Peking University - It is ranked #17 in "QS World University Rankings 2024."
UCL University College London - It is ranked #9 U “QS World University Rankings 2024.”  There have been 30 Nobel laureates among its former staff and students; a winner in every decade since the Prize started.

Adjunct Professor (Teaching) in Entrepreneurship UG/MBA

Journal of Applied Learning & Teaching (JALT) 

As an editorial advisory board member, I would act as an ambassador for the journal and I would advise and support the editors on the following areas:

•	Identifying new topics for commissions, special editions and advising on direction for the journal—giving feedback on past issues and making suggestions for both subject matter and potential authors
•	Approaching potential contributors
•	Help to identify peer reviewers and provide second opinions on papers (i.e. where there is a conflict between reviewers)
•	Identify appropriate conferences for editors to attend
•	Endorse the journal to authors, readers and subscribers and encourage colleagues to submit their best work.
•	Attract new authors and submissions
•	Provide content by writing articles

website: http://journals.sfu.ca/jalt

Editorial Advisory Board Member

The International Journal of Entrepreneurship and Governance in Cognitive Cities (IJEGCC)

The International Journal of Entrepreneurship and Governance in Cognitive Cities (IJEGCC) provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of entrepreneurship, innovation, and governance in the context of cities around the world. IJEGCC discusses the influence of entrepreneurial approaches, business strategy, small business, and digital ecosystems in smart and cognitive cities. The secondary objective of this publication is to expand the overall body of knowledge regarding the human aspects of entrepreneurial contexts, start-ups motivations, internationalization strategies, and smart dynamics such as smart cities, smart innovation, smart governance, smart mobility in cities and smart territories. It assists researchers and practitioners to devise more effective systems for managing and creating sustainable value.

As an Associate Editor I would act as an ambassador for the journal and I would advise and support the journal on the following areas:

• Identifying new topics for commissions, special editions and advising on direction for the journal—giving feedback on past issues and making suggestions for both subject matter and potential authors
• Approaching potential contributors
• Help to identify peer reviewers and provide second opinions on papers (i.e. where there is a conflict between reviewers)
• Identify appropriate conferences for editors to attend
• Endorse the journal to authors, readers and subscribers and encourage colleagues to submit their best work.
• Attract new authors and submissions
• Provide content by writing articles
https://www.igi-global.com/journal/international-journal-entrepreneurship-governance-cognitive/224904

Associate Editor

Communication Institute of Greece

Academic Member Responsible for the Conference  at Communication Institute of Greece

The aim of the panel is to bring together academics and researchers of all areas of Education, (Teacher education, Education Leadership, Educational Foundations, Higher Education, Online Education, Technology Education, Special Education, Health Education, Art Education, Bilingual Education, Career and Technical Education, Early Childhood Education, Elementary Education, Multicultural Education, Science Education, Educational Psychology, etc… Topics are broadly defined as, but not limited to the above) and other related areas.
 You may participate as presenter of one paper, chair a session or observer.

Please send your abstracts by 16 March 2018 at registration@coming.gr to  Dr Jacqueline Stefkovich , Head of the Education Panel & Professor Emeritus, The Pennsylvania State University, USA, using  ICCM2018_Panel_EDU_AT  and to Ailson J. De Moraes , responsible for the teacher education part of the panel.

Deadline to register and to submit full papers will be specified at your acceptance letter in case your abstract is accepted. Decisions will be made within two (2) weeks after your submission. If you do not receive an acknowledgement of your registration or you meet any kind of problem, please contact us at info@coming.gr

Vice President of Business and Public Affairs

Universidade Estadual de Maringá

The Maringá State University is a public university whose main campus is in Maringá, Paraná, Brazil. It was founded in 1970 and recognized in 1976 by the Federal Government of Brazil.

TV UEM  site:  www.tv.uem.br/arquivos/materias-2015/1516-economia-uem-lanca-projeto-de-consultoria-o-proconsult<​http://www.tv.uem.br/arquivos/materias-2015/1516-economia-uem-lanca-projeto-de-consultoria-o-proconsult> 

 Articles written in Portuguese in the last visit in 2015:

UEM:  www.uem.br/index.php?option=com_content&task=view&id=9352&Itemid=1<​http://www.uem.br/index.php?option=com_content&task=view&id=9352&Itemid=1>
 Jornal o Diário: maringa.odiario.com/maringa/2015/07/uem-lanca-projeto-de-consultoria-financeira/1440648/<​http://maringa.odiario.com/maringa/2015/07/uem-lanca-projeto-de-consultoria-financeira/1440648/>
 CORECON PR:  www.coreconpr.org.br/noticias/uem-promove-o-lancamento-de-projeto-de-consultoria-economico-financeira/<​http://www.coreconpr.org.br/noticias/uem-promove-o-lancamento-de-projeto-de-consultoria-economico-financeira/>

Visiting Senior lecturer (Professor in Brazil)

Inspirational Speaker

I have been invited as a School's Speaker to speak to students in order to Inspire, Motivate and Equip young people with skills that contribute to their personal, educational and professional development. My engagements as a speaker took me to several countries in the UK, Europe, Asia, Africa and Latin America. 

All speaking engagements for non-profit schools are free of charge. I charge a fee however to speak in private education and the corporate environment. I speak in English and Portuguese. 
For more information, please contact me. 

My speaking led me to present two TEDx talks which you can be found on youtube https://www.youtube.com/watch?v=TovrzBx5W30&t=587s  = over 170K views. I have spoken 100s of times in different environments and countries. 

I am a writer and my books can be found here https://www.amazon.co.uk/Ailson-J.-De-Moraes/e/B07GZV3251

Ailson is a brilliant motivational speaker. He has always encourage us to aim high, to be ambitious and driven. Merci Ailson for all your support. 
Hippolyte Petit, Sprinklr, New York 

“Ailson was a true inspiration to myself. He helped me develop confidence, improved my strategic thinking and has been key in helping me empowering others with his abundant knowledge.” 
Joe Mathew, J.P Morgan, London

Thank you so much for your amazing contribution to the training session for PHC Europe. 
You are incredible as always!
You made people happy and more motivated, which is extremely important!  I cannot imagine how you can keep up your energy like that all the time! 
Minori Kusumoto, PHC/Panasonic Europe, Japan 

Ailson makes you believe in your goals and help you set a clear path on how to achieve them. I can highly recommend to anyone who has the opportunity to attend some of his workshops and inspirational talks to do so.
Richard Hoffmann, Grupo Peñaflor, Buenos Aires & Mendoza, Argentina

International Inspirational  Speaker 

Doyenist Ltd

Educational Advisor

London Metropolitan University

As an external examiner, my main duties are:

• to evaluate all forms of assessment which contribute to students’ degree results;
• to evaluate, and help ensure fairness and consistency in, the assessment process;
• to moderate summative assessed work at module and programme level;
• to comment on draft examination papers and assessment tasks as appropriate;
• to report on the structure, content, academic standards and teaching of programmes;
• to comment, if invited to do so, on any alleged cases of assessment irregularities.

External Examiner

Passionate Educator/ Advisor/Investor/Author. Senior Lecturer (Associate Professor) in Entrepreneurship, Strategy and International Business, International Speaker. Ailson has inspired generations of students and adults to change their lives and achieve their personal and business goals. He is the author of several articles and  books, and he is an Investor in real estate and new start-ups.  

Awarded "Teaching Excellence" multiple times based on student input.

Visiting lecture for executive education: MBA UCL and Peking University, Beijing, China and MBA HELBUS Helsinki School of Business. Finland. 

My interest is to teach the multiple facets of Business and Management and my broad experience demonstrates this. 

"My great recognition is my students' success, and the success and growth of the organizations I contribute for."

I am passionate about helping and guiding people, from all walks of life, to find their purpose and be what the Creator wants them to be, whether it's through my teaching work, a coaching section, or over an intelligent conversation in particular. I will travel any distance to help where I am needed. And I receive tremendous satisfaction and great fulfilment if I’m able to ascertain through the grapevine that somehow, someone has become a better person as a result of crossing paths with me. We are all here to serve each other. 

I am a passionate educationist, I have more than 20 years of Higher Education Teaching experience as well as substantial Training and Facilitation experience. I have over 25 years of professional experience in other areas as well including working for large firms in Brazil, Switzerland  and Portugal. 

Achievements in Teaching:

2020/21 YOU'RE VALUED AWARD (3x) 
2017/18 Nominated "The Excellence in Teaching" Award (Nominated for x 3, received x 1)
2017/18 Awarded "The Most Interesting Lecturer" Award ( x 3)
2016/17 Distinguished Teaching Award Awarded "The Excellence in Teaching" Award.
2016/17 Nominated for "The Apple for the Teacher" Award.
2015/16 Awarded "The Apple for the Teacher" Award.
2014/15 Awarded "The Apple for the Teacher" Award.
2013/14 Nominated for "The Faculty Teaching" Prize. 
2013/14 Awarded The "Most Interesting" Lecturer ( X 3) 

Author of Personal Development Books
Executive and Personal Coaching
Investor in new startups and real estate. 

My current focus areas are:
Entrepreneurship and Innovation 
Global Leadership
International Business
Cross Cultural Management
Organisational Behavior
Executive Coaching
Inspirational Talks (TEDx and others)

taplio

The Battle

Ash Ali

Ailson J. De Moraes

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