Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

American Guard Services, Inc.

For the seamless execution of daily HR functions and improving personnel performance, I led full HR lifecycle operations from recruitment to retirement.

Through proper planning and implementation of effective HR policies & business strategy as well as the union negotiation, I delivered strategic and viable HR consultation, support, and advice to top leadership, department heads, and personnel.

Through close interaction with management teams, I devised and executed effective employee development and compensation strategies, performance measurements, and related activities.

Aimed at identifying core weaknesses for the continuous growth and development of people, programs, and processes I conducted and led comprehensive research.

Through the utilization of the HR website and related media to enable HR processes and optimize understanding and consistent use I coordinated all scheduling, payroll, and office activities for Miami and Fort Lauderdale.

For the initiation of informed decisions, I analyzed workplace issues and detailed incidents professionally, while reporting major problems and findings to senior executives.

Some of my selected contributions are...

• Generated daily timesheets for invoicing, receiving $2.5M per year.
• Processed 10K+ payroll hours weekly, supervised 250+ staff schedules, and recruited a talented team of 250+.
• Boosted 85% hire rate and minimized churn by 15% through supervision of customer-focused HR services.
• Optimized 76% operational efficiency through proper management of HR programs, policies, and processes.
• Determined and delivered individualized training and mentorship to personnel.
• Hired new employees and drafted recruitment policies for ensuring transparent and fair staffing processes.
• Highlighted and suggested changes to processes, boosting customer service department efficiency and responsiveness.
• Oversaw and evaluated staff performance to complete 90-day probationary reviews.

Administrative Manager

American Guard Services, Inc

Through close collaboration with multi-disciplinary teams, I supervised all facets related to Cruise, Cargo, and Land Account Operations.

Through appropriate schedule management and resource allocation I steered and offered effective guidance and directions to a qualified security team.

By ensuring delivery of emergency preparedness and swift responses I proposed safety inventory and equipment oversight & maintenance.

By assessing security and initiating necessary adjustments based on changing conditions I proactively visited multiple security locations for overseeing officers’ performance.

By dealing with rule infractions as per defined policies and procedures I performed bi-weekly payroll and set schedules.

A few of my key achievements are...

• Designed and enforced modern training methods for promoting improved officer performance.
• Led comprehensive background checks on major employees for identification and reduction of hiring risks.
• Performed efficiently in a fast-paced and high-risk working environment by monitoring and sustaining best-in-class standards of excellence in terms of security initiatives development and execution.

Interim Operations Manager

Human Resource Management | HR Operations Lifecycle | Advanced HR Policies, Process & Systems | Global Regulatory Compliance | Payroll Planning Supervision | HR Reporting & Documentation | Employees Background Checks

Hi, thank you for visiting my profile! 

Having a quick look, you will realize that a dedicated Human Resource Management Professional; known for directing daily HR lifecycle functions, including hiring and interviewing staff, administering pay-scale, benefits, and leaves through the implementation of robust policies and practices. 

Well, that is where I come into play!

Throughout my career, I was recognized as a versatile leader, delivering strategic advice to top leadership teams on HR legalization, internal investigations, policy interpretations, and staff performance management.

Some of the values I bring to the company...

• Credible history of acquiring and retaining advanced knowledge of advanced HR policies, procedures, and processes, while staying up to date with present regulations.

• Proven capacity to exercise considerable judgment during conflict resolution and discretion in sensitive, complex, and ambiguous situations.

• Instrumental in achieving set strategic goals by supporting and motivating teams and providing specialized training and mentorship.

• Adept in offering rigorous data analysis and reporting solutions based on business requirements by pinpointing major trends in HR/ER to drive proactive solutions and yield reactive functions. 

• A detail-oriented mindset with a sense of diligence and aptitude to multi-task assignments within time stringent deadlines. 

• Recognized for promoting effective governance and positive change to drive operational efficiency, amplify revenue, and secure cost/time.

• Skilled and fostering and maintaining trusted relationships with all levels of management.

My area of expertise include:

-Strategic Planning & Implementation
-Team Building, Leadership & Training
-Customer Service Management
-Staff Performance Evaluation
-Stakeholder Engagement
-Office Administration
-Continuous Performance Improvement
-Staff Recruitment & Retention
-Staff Learning & Development

While others take pride in meeting all standards set before them: my passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved.

Want to talk?

Connect with me via private message, email, or phone! I am always excited in making new acquaintances

taplio

The Battle

Ash Ali

Nadia Baboram

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