Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

Estee Lauder Group of Companies

A results-driven, solution orientated, self-motivated leader who has hired, developed, coached and empowered a remote Customer Experience Live Chat and Video Live Consultation team from zero to +75 agents for the UK and EMEA region. Instrumental to part of the online e-commerce growth for Estee Lauder Companies; with a great track record of success in Live Engage technical implementations, performance and operational management and leadership across 1 brands. Responsible for driving ROI in line with key KPIs and SLAs along with building long-term customer retention for the luxury consumer demographic, whilst driving brand loyalty through personalisation to ensure the Estée Lauder Companies are leaders and best in class for Omnichannel innovation delivering an outstanding online customer experience.
Passion for incorporating technology into the business with a customer centric approach to enhance the UX online journey driving online conversion, executing innovative commercial strategies and business models designed to facilitate increased revenue, customer acquisition and retention in the luxury beauty markets. Possesses excellent interpersonal and communication skills used to great effect in developing strategic working relationships and partnerships at all levels.
A keenness to understand the consumer journey with a data driven approach, insights, trends/behaviours and built a strategy with an instinct for identifying and maximising new opportunities to help drive sales and branded personalisation. Worked in conjunction with the Global teams to continuously identify areas for innovation and advancements within the consumer experience technology space relevant to the UK regional consumer; thinking- mobile first with Conversational Commerce using Video Live Chat and Whats App on brand sites, Social Media interactions, AI/ChatBots, Power Reviews, Pure Plays and Apple Business Chat. Having an Omnichannel approach in all aspects of work to serve the customer on demand.5

Head of Online Customer Interaction- Live Chat/AI Chat BOTS/Messaging

Glamface

Online Beauty Editor/Make-up Artist 

Lloyds TSB Bank

- Successfully led, motivated and managed a team of 15 contact centre agents taking inbound calls supporting customers with their finance agreements.
- Worked to and exceeded KPI’s and SLA’s, first-time response success of 80%, whilst enhancing customer service experience.- 
- Responsible for hiring, performance, coaching and personal development of the team, managing talent and succession planning. 
- Ensuring quality call standards were met and exceeded, in line with auditing and compliance guidelines.

Team Manager- Asset Finance Division

RBS, Barclays Bank, Bristish Gas, N Power

- Successfully managed the day-to-day operations of the customer contact centre of 40 agents taking outbound calls, driving sales and exceeding key KPI’s across blue chip companies (Royal Bank of Scotland, Barclays Bank, N Power, British Gas.
- Ensuring quality call standards were met and exceeded, in line with auditing and compliance guidelines.
- Recruited, trained and onboarded new starters, supporting them with coaching and feedback and successfully integrating them into the wider team.
- Continuously utilised and tested software and hardware tools to ensure agents had the correct tools to perform their job and coordinate repair and replacements when needed.

Team Manager- BPS Teleperformance 

- Results-driven, solution-oriented leader with over 13 years of experience in building and leading remote teams for Customer Experience in Live Chat and Video Live Consultation, successfully scaling from zero to over 75 artists across the UK and EMEA region. 
- Expertise in hiring, developing, coaching, and empowering teams to deliver exceptional customer service and drive business growth. 
- Passionate about leveraging technology to enhance User Experience, drive online conversion, and increase revenue. Skilled in incorporating data-driven approaches, insights, and trends/behaviours to develop and execute strategies. 
- Proven track record in developing strategic partnerships at all levels, fostering collaboration for mutual success. 
- Strong focus on understanding the consumer journey and utilising insights to identify and maximise new opportunities, contributing to increased sales and branded personalisation. 


Key Skills: 
Remote Team Leadership 
Customer Experience 
Optimisation Live Chat and Video Consultation 
Strategic Partnership Development 
Technology Integration for UX Enhancement 
Data-Driven Decision Making 
Business Growth Strategies 
Trend and Behaviour Analysis


Hashtags: 
#Leadership
#CustomerExperience
#StrategicPartnerships 
#TechologyIntegration 
#Data-driven 
#BusinessGrowth
#OperationalManagement 
#WhatsAppBusiness
#ChatBotDevelopment
#OnlineSalesConversion
#SaaS

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Ash Ali

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