Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

Divido

Senior Technical Project Manager

Technical Project Manager

Red Hill Primary School

Governor

Santander UK

PMO Manager

Schroders

•	Introduced monthly Risk & Audit meetings globally across AMT divisions to provide oversight, support and challenge on risk related topics.
•	Implemented a robust approval process for new risks and technical debt dispensations across AMT divisions, as well as ensuring Business Impact Assessments were completed on time. 
•	Expanded the mandatory policy attestation process so teams rate their compliance against individual policy statements. Results were combined and presented to senior management as a single dashboard and provided interesting insights and opportunities for improvement.
•	Worked closely with Procurement to complete a supplier criticality assessment for a large temporary consultant supplier. The results demonstrated that additional due diligence was to be carried out.
•	Provided continued ad-hoc support for senior management, whilst keeping a close eye out for opportunities to improve business processes.
•	Mentored a graduate through their rotations, providing support and encouragement, resulting in them securing a permanent role in their preferred team.
•	Regularly utilised tools such are RSA Archer, iServer, KeyedIn, PowerBI, Tableau and Service Now.

Technology Operations Manager

Brennow Ltd

Director

Smith & Williamson

•	Financial Forecasting – managed a multi-million pound programme financial forecast and liaised with third parties to track invoices.
•	Resource Management – refreshed the design of the programme Resource Planner to increase efficiency and improve data accuracy.
•	RAID Log Management – conducted regular deep dive RAID reviews, highlighting any key items to Programme management.
•	Team Management – lead a PMO team of 2.5 FTE, including coaching and prioritising workload.
•	Steering Committees – prepared material for both weekly management and monthly executive steering committees, with input from workstream leads and other senior business stakeholders.

PMO Lead

HSBC

•	Senior Management Regime – managed periodic attestations for direct reports of the Group COO, including Statements of Responsibility and Delegations of Authority.
•	Global Target Operating Model – worked with regional COOs to complete a review of the Global Target Operating Model for FATCA and CRS tax reporting, in order to suggest areas for improvement.
•	C-Level Management Information – produced, collated and reviewed management information for C-Level board meetings within HOST.
•	Project Data Analysis – completed analysis of the data output from an internal project and produced a concise, management friendly summary, displaying information by region, business and function.

Associate Director, Group Operational Management

•	Delivery MI Reporting – redesigned the format, collation process and single data source of regular stakeholder reports to increase delivery visibility for senior stakeholders across the Data Factory portfolio. Report generation was largely automated using Microsoft Excel and VBA.
•	Regular Financial Tracking – created concise, easy to understand financial reports for forecasts and actuals on both BAU and transformation Projects/Programmes.
•	Budgets – worked closely with Finance to produce the full 2019 BAU budget for the Chief Data Office, which included c.100 resources and a c.£5m spend.
•	Process Improvement – worked closely with multi-disciplinary team leads to look at ways of making processes more efficient across the Chief Data Office function, including how to track recruitment more effectively.
•	Demand Management – designed and implemented a new standard in tracking demand for resource across the Chief Data Office function.
•	Ad-Hoc – production of Steering Committee packs and minutes, resource onboarding and access management.

Senior PMO Analyst

Goldman Sachs

• MiFID II Programme Support - aided in the tracking and delivery of the MiFID II programme globally, within the Private Wealth Management Technology function.
• Programme Reporting - compiled weekly Steering Committee reporting packs across the programme, liaising directly with workstream leads across EMEA, Asia and US. 
• User Acceptance Testing (UAT) Management - lead the business testing on the largest Suitability project within the programme, ran daily prioritisation calls and reported on progress.
• Go Live Strategy - created and received buy in from Managing Directors/Partners on the strategy that was used during the Go Live period. Created and distributed reports on progress which fed into twice daily global triage calls.
• Defect Management and Implementation Remediation - facilitated the creation and management of Defects during Go Live, and post Go Live Day 2 remediation items using JIRA.
• RAID Management - maintained the programme RAID log and presented at weekly PMO workstream leads meeting, whilst challenging the content.
• Critical Success Factor KPIs - produced and managed post Go Live Critical Success Factor KPIs across the programme, working with workstream leads to ensure the regulatory compliance of the implementation.

Investec Wealth & Investment UK

•	PMO Expansion - recruited a Project Support Officer to increase capacity in the PMO function.
•	Programme Support – worked closely with Technology Partners delivering the MiFID II initiative to ensure timely tracking of programme delivery milestones and reporting, and provided challenge where necessary.
•	Desk Plans – took joint responsibility in owning the departmental desk plan to meet both immediate and strategic requirements.
•	Headcount Analysis – conducted in depth analysis of current headcount shortfall to provide clarity for the business to make critical recruitment decisions and deliver key future projects.

Portfolio Management Office (PMO) Manager

•	PMO Capabilities – took the PMO from infancy to a stable and mature reporting and governance function that provides clarity and aids decision making across the business.
•	Delivery Dashboards – created and maintained a suite of Microsoft Excel based delivery dashboards in order to make sense of previously poor-quality data across the change and support functions.
•	Resource Management – owned the resource management process by creating an in-depth, department wide tracking mechanism, working closely with Team Leads and Technology Partners to ensure its accuracy.
•	Reporting – ensured timely delivery of management reporting across the Risk & Regulatory, Front Office, Digital and Operational project portfolios to a wide range of senior audiences.
•	Relationship Management – successfully built and maintained excellent working relationships with colleagues of all levels, from C-level management, Directors and Technology Partners to Developers, Support Analysts and Admin Assistants.
•	Project Artefacts – designed and standardised project related artefacts such as a Release Schedule, Artefact Tracker and Departmental Level Game Plan.
•	Sunrise Upgrade – managed the gathering of requirements and implementation of the ‘Projects’ module in Sunrise Service Desk Management tool to replace previous tracking spreadsheets.

Portfolio Management Office (PMO) Analyst

An ambitious, articulate, and confident professional that has wide-ranging experience working in large multinational organisations across a range of sectors. Places high value on forming strong working relationships quickly and easily, with the ability to guide, advise and influence. A strong analytical background and a keen eye for detail enable complex information to be communicated concisely to all levels of management. Experienced in meeting strict deadlines in high pressure environments, with a hands-on, can-do attitude, motivating others to do the same. Thrives on using entrepreneurial flair to provide innovative solutions to complex problems.

taplio

The Battle

Ash Ali

Oli Brennan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?