Ash Ali

Co-Founder & Growth Hacker

Uhubs

At Uhubs, we empower sales teams to unlock their full potential by transforming skill development into a precise, data-driven unfair advantage. 

By industrialising the monitoring and tracking of essential sales skills, we provide leaders with rapid insights to identify growth opportunities that genuinely drive revenue impact. 

Uhubs streamlines skill development, enabling modern sales teams to achieve measurable success faster and more effectively.

Co-Founder

The Unfair Advantage

The new Book "The Unfair Advantage" uncovers the secret behind why some startups make it and others don’t. Available in Jan 2020- Pre-order book from Amazon, WHSmiths, Foyles & Waterstones.

Wrapping up my experience as the first UK Marketing Director of £3.5 billion company JUST EAT into a practical narrative, I break apart the different types of unfair advantages swimming just under the surface of your favourite success stories. Every single one of them has an unfair advantage within the MILES structure (Money, Intelligence & Insight, Location & Luck, Education & Expertise, Status).  Out on January 9th 2020!

I've done keynotes on "Startup Marketing", "How to find your unfair advantage", "My personal/JUST EAT success story", "The first 3 years in startups" and have been part of several panel debates, pitch judging and discussions.

Author, Keynote Speaker & Co-Founder

Private angel Investments in seed stage startups across the globe. Mentorship and advice to startup entrepreneurs in various sectors and markets with a specific focus on online marketplaces, mobile app's and interesting social & community projects.

If you have startup requiring seed capital, an experienced startup advisor or non-executive role get in touch. 

- Idea assessment, including market sizing, competitive analysis, go to market strategy
- Applying lean methodology techniques to launch MVPs and find product market fit
- Growth Hacking
- Product and business development
- Digital marketing strategy
- Capital raising including marketing materials and business introductions
- Entrepreneur Mentorship & Advisor
- Lean startup
- EIR or non exec roles

Mentor @PiLabs @turn8 @istarter @TeamPK

Startup Investor, Advisor & Mentor

University of Warwick - Warwick Business School

Guest Lecturer

Spinks

Advising the senior Spinks team on continual growth for being the talent partner to the Start-Up / Scale Up sector.

Spinks Advisory Board Member

Royal Holloway, University of London

UCL School of Management

Loughborough University

Imperial College Business School

ESCP Business School

Washplus - Dubai's Laundry App

Acquired by new player in GCC with great ambitions. 

Seed investor and marketing advisor to Dubai's leading on-demand laundry and dry cleaning app, washplus. 

Founded in Dubai Silicon Oasis as part of Dubai's smart city drive we have an awesome vision and a very strong founding team and set of angel investors. 

Have been featured in 7 days, Time Out Dubai, Dubai Chronicle and Ahlan!

Washplus - On demand Laundry App

Co-Founder of Uhubs | Bestselling Author: 'The Unfair Advantage' | Empowering SaaS Sales Leaders to Exceed Targets

Hey there! I’m Ash Ali, an entrepreneurial spirit who thrives on turning ideas into reality. 

Best known as the first marketing director at Just Eat, I helped scale it to Series A which then went onto become UK’s first tech unicorns.

But my journey didn't start in the usual boardroom. Without a formal degree, I carved my path through sheer grit, instinct, and a knack for seeing opportunities where others see obstacles. 

Today, I leverage my 20 plus years experience to mentor, invest in, and fuel the next generation of startups.

I co-authored "The Unfair Advantage: How You Already Have What It Takes to Succeed" which won Business Book of the Year.

Our book dives into leveraging your unique traits for success — something I live by and encourage others to recognise in themselves.

I'm currently leading Uhubs, a cutting-edge B2B sales performance startup that empowers sales leaders to define and measure excellence in their teams. 

Our unique Pulse technology provides real-time insights and metrics, helping businesses understand "what good looks like" in sales performance. 

It's about bringing clarity and precision to skills for better sales strategies, enabling teams to thrive in today's competitive markets.

My personal philosophy is to:

"Embrace your unique journey, your most significant 'unfair advantage' might just be something you already possess."

If you’re an entrepreneur at heart, a sales leader looking to elevate your team, or just want to chat about the startup world's highs and lows, feel free to connect! 

I'm always open to sharing ideas, speaking at events and conferences and specialise in GTM, Marketing, Sales and everything to do with starting tech startups.

Co-founder - We're hiring!

Uhubs helps busy sales leaders at top SaaS companies optimise their sales enablement to develop reps and grow revenue, by uncovering blind spots on performance, motivation and skills.

The Uhubs Pulse platform visualises each team’s development needs for personalised upskilling & provides data-driven coaching recommendations that are saving Sales Managers 40+ hrs per quarter and helping reps ramp up 30% faster.

Supercharge your sales team by booking a demo with us today.

SPACE - A SIMUL Group Company

Independently owned, we are accessible, high energy and hands on. We continue to provide the highest levels of client partnership, detail, organisation and implementation.

We’ve been designing and building offices since 2008 for people who believe in the power of good design and who want to love their workspace.

aisha.siddiq@spaceandsolutions.com

07594 509413 

www.spaceandsolutions.com

Business Development Manager

Accent Services (AC) Ltd

www.accent.ac
aisha.siddiq@accent.ac
07943-110645 

Founded in 1970, we offer a comprehensive package of design, installation and maintenance services in the field of heating, ventilation, air conditioning and mechanical services. Our organisation is founded on professional, highly competent engineers, each with a proven track record of hands-on experience working with a variety of manufacturers equipment. We provide you with a knowledge base so in depth, it often surpasses that of the manufacturers’ representatives.

We Are Spaces

www.wearespaces.co.uk
aisha@wearespaces.co.uk


Cleverly curated design is more than just making something look beautiful. It’s about creating an experience in which you want to return to again and again. Carefully considering the air, light, temperature, nourishment, stimulation, comfort and the mind. How we feel about a space can lead our actions, so understanding the psychology of why we react and behave in the way we do, allows us to create solutions which provide us with all those desires and needs.

We are passionate about creating solutions that make a difference. Whether that’s delivering outstanding service, making cost savings for your day to day operations or realising amazing spaces, we are here to support you every step of the way.

Head of Business Development

FLINT Office Space

www.flintofficegroup.co.uk 
aisha.siddiq@flintofficegroup.co.uk 
07943-110645 

FLINT Office Space is a commercial interior design company, specialising in creating beautifully designed and brilliantly engineered spaces for companies. Our previous projects have included offices, shops and corporate buildings, as well as other unique "one-of-a-kind" spaces.

As well as delivering design of your space, we can oversee the entire fit-out, furniture set-up and refurbishment of your project. We can also provide support and guidance on any legal and commercial issues that might benefit from our experience.

People, community and quality are at the heart of FLINT Office Space. Creating spaces where purpose meets aesthetic, our first priority is delivering a design that meets and exceeds your vision, and is both practical and inspiring.

Business Development Director 

STOiCA

www.stoica-office.co.uk 
as@stoica-office.co.uk 
07704-311475

Stoica interiors offer a complete range of design and build solutions for commercial and office interiors. From space planning, design and build fit out and refurbishment through to furniture supply and facilities management.

We have extensive experience in designing, building and maintaining work space throughout London. Whether you are looking to fit out a new office or improve and optimise space already occupied, we have the experience and expertise to provide your ideal work environment.

Landmark

www.landmarkspace.co.uk / asiddiq@landmarkspace.co.uk
07710-090204

At Landmark, we understand that great businesses need great places to work. And we know this isn’t just about bricks and mortar, furniture and technology. It’s about creating a professional experience that reflects your success, and a place you can call home. 

We’re proud of our workspaces – and we know you will be too. With your best foot forward, you’ll feel ready to take on every challenge and opportunity your working day has to offer. Something that only comes when every detail has been considered and your every need anticipated.

ROOM

Secured strategic relationships with key stakeholders and decision makers from fortune 500
companies, to drive business growth and revenues
• Played a key role in launching the new ROOM4 product with cutting-edge and integrated
digital services
• Developed a strong understanding of key differentiates within a challenging and competitive
landscape
• Managed business opportunity pipelines and forecasted business results based on data
insights
• Identified creative solutions for open office environments and workspaces for clients
• Conducted virtual and physical showroom tours, showcasing product features to existing and
new clients
• Enhanced brand image through excellent customer services and high-quality company
introductions
• Collaborated with the country manager to execute an ambitious market penetration strategy
• Utilised sophisticated CRM tools such as salesforce to effectively manage business leads

Enterprise Sales

IWG plc

KEY ACHIEVEMENT 
•	Successfully delivered a £1.2m business deal with a prospective client, resulting from a self-generated enquiry 

RESPONSIBILITIES 
•	Formulated fruitful business development strategies to ensure long-term success
•	Set standards and objectives for different departments
•	Responsible for generating new leads and potential business prospects within company appetite 
•	Ensured compliance with company’s policies and operational guidelines
•	Managed a pipeline of opportunities and developed excellent relationships with prospective and existing clients
•	Collaborated with various department leads in order to achieve shared business goals and objectives
•	Kept up to date with market trends and reviewed sales tactics in order to maintain competitive advantage
•	Worked closely with various local brokers and regularly reported competitive activities to sales directors 
•	Fully accountable for empowering and enabling the business to meet key revenue targets and other business KPIs 
•	Assisted upper management in decisions for expansion and acquisition

Area Sales Manager 

PurpleCV

Purple CV is a leading, specialist CV writing service, offering bespoke products to a diverse range of sectors and markets.

KEY ACHIEVEMENTS
•	Exceeded the 2017-2018 sales revenue target by 45% by developing and improving sales strategies
•	Achieved a personal sales target of £250,000 in Q1 of 2018 

RESPONSIBILITIES 
•	Maintained a solid understanding of the company’s commercial strategy and ensured legal compliance across all key business operations 
•	Facilitated the recruitment process for new writers and helped identify top talent by assessing individuals using a variety of techniques 
•	Managed workloads between writers and provided an exceptional customer service experience to clients
•	Worked closely with third parties and digital agencies to improve brand awareness and increase customer reach
•	Ensured all customer enquiries were resolved in a patient and helpful manner 
•	Provided product information to clients and negotiated package deals by upselling available services and products

Customer Service & Business Development Manager

PDC BIG

PDC BIG is a global leader in people identification. The business connects people, products, and technology through innovative ID solutions such as wristbands, badges, lanyards, accessories and business print. 

Primary role focus was supporting the commercial goals of the business. Remit included development of new business and the existing account base and selling the company’s technology driven solutions platform. Solutions ranged from the Selfit Software System portal to Click2Order platforms, with functionality that included complex catalogue and order management, personalisation, b2b product selection, procurement and authorisation workflow and inventory handling. The ability to build relationships and engage with senior management and key influencers was critical. Sales cycles were fast-moving, ranging from 3 to 6 months.  

Delivered £1.6m in sales within 3 years and won a range of clients including the Canary Wharf Management Group and Yorkshire Building Society (£31m new business in total)

Senior Account Manager

Director @FLINT Office Space | Commercial Interior Specialists |🏙🌠

A visionary Business Development Manager with over 20 years of professional cross industry experience, primarily specialising in sales and business development.

Has a demonstrated history in negotiating and securing new business deals, designing and delivering challenging business development and sales strategies, empowering organisations in exceeding sales targets by sourcing new clients and maintaining exceptional customer service standards.

Key career achievements obtained include securing a £1.2m business deal for IWG PLC, acquired from a self-generated enquiry. 

I have progressed rapidly on an upwards trajectory throughout my career, other roles undertaken include area sales manager, customer service and business development manager, senior account manager, corporate sales executive and sales advisor.

Looks forward to meeting likeminded professionals and further expanding my professional network. 
 
•	Leadership Development Sales Training
•	Sandler Selling Techniques 
•	The 5 Choices to Extraordinary Productivity

taplio

The Battle

Ash Ali

✨Aisha Siddiq

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?