Asher Mathew

CEO at Partnership Leaders | Helping partnership and business leaders build modern businesses through partnerships

Join Partnership Leaders at www.partnershipleaders.com

Co-Founder & CEO

Joined full time in Feb 2023

Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Partnership Leaders is the only organization designed exclusively to enable the success of 1,500+ of the world’s top partner professionals.

Apply at www.partnershipleaders.com

Demandbase

Lifecycle revenue marketing leader; responsible for growth across the entire customer journey — from acquisition to expansion. Oversee net-new logo pipeline generation from target accounts, community and advocacy growth, and driving cross-sell and up-sell opportunities.

Director, Enterprise and Customer Marketing

Partner with Enterprise and Strategic sales teams to engage and convert net-new logo target accounts through a variety of programs and tactics including field events, webinars, and 1:few and 1:many campaigns. Also responsible for for leading executive engagement strategy.

Director, Enterprise Marketing

Responsible for account-based engagement (ABX) and executive engagement programs; achieved 100% of target SaaS pipeline dollars for past four consecutive quarters for mid-market segment.  Also lead volume demand gen programs including developing and optimizing our email strategy and field events, both require creative and analytical mindset and a focus on measurable results.

Senior Manager, Demand Generation & ABX Programs

Trimble Inc.

Oversee demand, digital marketing, and marketing operations for Trimble's Transportation sector. Developed and managed a results-driven demand generation strategy that achieved 125% YoY growth in marketing-qualified leads and 330% YoY growth in marketing-sourced annual subscription revenue.

Senior Manager, Digital & Demand Generation, Trimble Transportation

Work closely with each Trimble Buildings business unit marketing leader to define targets and demand strategy roadmaps to test and implement innovative ideas, programs, technologies, and processes in an effort to improve divisional lead generation and grow marketing-influenced revenue. Developed Trimble Buildings' first account-based marketing (ABM) strategy, implementing and leveraging an ABM orchestration platform (6sense) and aligning sales and marketing objectives to drive pipeline creation and improve return on marketing spend.

Global Demand Generation Manager, Trimble Buildings

Implemented divisional inbound marketing strategy that resulted in a 3x increase in lead generation and 250% growth in MarCom-influenced revenue from web channels. Redesigned divisional website (https://mep.trimble.com) to improve user experience, SEO, and elevate brand; resulted in a 100+% increase in product demo conversions and a 12% increase in new visitors. Grew and managed a team of three marketing specialists; as a team, we significantly drove down external agency spend by bringing campaign creation and PPC in-house.

North America MarCom Manager, Trimble MEP

Total Product Marketing

Provide niche content creation for the cloud and technology industries including copy for landing pages, email marketing, eBooks, social media and video. Created multiple viral campaigns with a focus on humorous infographics and video content. Responsible for creating viral content and promotion strategy.

Senior Content Marketing Specialist

Learnkit

Built the overall marketing strategy from the ground up including company positioning, defining brand, value proposition development, target audience research, and development of vertical-specific marketing collateral. A few key areas to highlight:
- Implemented Hubspot and created a content marketing strategy that resulted in a 300% increase in inbound lead generation.
- Conducted market research and data analysis to generate an annual workforce study and infographic. Through strategic influencer outreach had the study picked up by more than 20 publications including Entrepreneur.com, Social Media Today and ASTD.
- Developed sales collateral through market research and competitive analysis to drive demand and support business development efforts.

Marketing Specialist

PerfectMind

- Grew internal marketing team of two to a team of five. Team lead in the redesign of two websites and built the foundation for best marketing practices for emails, webinars and content marketing.
- Launched demand generation programs for improved lead generation and content marketing ensuring performance tracking for on-going improvement.
- Hired and managed third party Social Media agency and PR firm. Working with a brand agency, initiated and managed company rebrand to elevate brand value and improve marketing strategy.
- Aligned diverse teams to meet deadlines by creating and managing a cross-functional content schedule that included monthly software release and SEM content.

Marketing and Communications Specialist

The Refinery Leadership Partners Inc.

- Led website redesign from scope to launch, including brand definition, liaising with digital agency, copywriting, and managing budget and schedule. 
- Proven marketing research and analysis skills illustrated in gathering information to produce business reports and primers.
- Streamlined business partnership to internally manage PR and social. Strategic realignment resulted in $3,000 in savings a month of previously outsourced work. 
- Strong community-building skills, exemplified by leading the implementation of a company-wide intranet; resulted in a greater than 80% adoption and 70% participation rates for 60 employees in the first month. 
- Created video content, from storyboarding to filming and editing in Premiere Pro. Used video content to support selling conversations and marketing efforts.

Marketing Coordinator

With over 10 years of experience in B2B marketing, I am a growth-oriented leader who drives innovation and results in demand generation, account-based marketing, content marketing, customer marketing, and integrated marketing. I am passionate about building – whether it is best-in-class teams, processes, programs, or lego towers with my two kids. My track record shows impactful growth across the entire marketing lifecycle – leading strategy and execution for customer acquisition, community, advocacy, and expansion marketing.

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Asher Mathew

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