Ashley McGovern

Hi, I’m Ashley. 👋 Over the last 9 years, I've worked in marketing to help brands:— Launch human-sounding newsletters— Find its brand voice, POV, and content pillars— Establish successful, repeatable content marketing programs— Help customers get a job done through educational resources — Save time and money through frameworks, simplification, and consolidationMy results:— 65% increase in MQLs— 4X newsletter subscribers— On average, 2,000 podcast downloads a month— Wrote 100+ blog articles, case studies, playbooks, and more— 23% growth in closed won revenue from marketing campaignsI'm always up for a content marketing chat, so feel free to reach out!My current thoughts:— You need the right products, processes, people, priorities, and perseverance to execute well.— Alliterations make it easy to remember things.— Without deadlines, you will procrastinate or perfect.— Every content marketing campaign needs a purpose, even if the purpose is to be a little irrational.— The best ideas come from collaboration, curiosity, creativity, and the courage to challenge conventional thinking.My specialties:Content Marketing | B2B Marketing | Account-Based Marketing | Fitness Instructing | Product Marketing | Growth Marketing | Traveling | Branding | Storytelling | Older Sis-ing | Digital Marketing | Podcasting | Running

Senior Marketing Manager

As the Senior Marketing Manager at PostPilot, I'm in charge of leading our brand and marketing plans. I work closely with internal teams to help them tell better stories. I work closely with our customers to hear how we can continue helping them solve marketing headaches. And lastly, I also get to help and guide a small team of super-motivated marketers. 

The fun part? I don't gatekeep my experiences as a new leader and marketing team player. I went from having zero tech experience three years ago to now leading marketing at a growing B2B tech startup. So keep up with this wild ride with me on LinkedIn and my podcast.

EasyLlama - HR & Compliance Training For Modern Teams

Enterprise Customer Success Manager | Founding CSM 

Realync

Client Success Manager

Windsor Communities

•Ensure all new hires within the market are onboarded efficiently and meeting performance goals. 
•Facilitate Sales & Customer Service Training and Advance sales workshops.
•Train all new hires on Yardi, CRM, all other Property Management Systems,
•Coordinate and schedule training classes.
•Create standard and specialized training based on regional needs.
•Achieve target results by enhancing and changing teaching strategies to maximize progress.
•Review performance metrics with associates and create a follow-up training plan for any associate falling below expected performance metrics.
•Host monthly sales meetings for associates to discuss shops, performance, software updates, and goals.
•Review secret shop reports, offering feedback, and providing one-on-one coaching as needed.
•Develop sales strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy.
•Recommend marketing programs to increase traffic and sales with creative online advertising, direct marketing, and resident referral programs.
•Support Director of Training with workshops and 1:1 support for national initiatives to ensure adoption. 
•Assist with new acquisition takeovers.

Area Leasing and Training Specialist | Pacific Northwest

Greystar

•	Greystar acquired Monogram Residential Trust in September 2017.
•	Major focus on leasing, marketing, training, and operations of the on-site teams for all Greystar Investment Group owned assets.
•	100% travel to all Greystar Investment Group owned assets. 
•	Completed SWOT analysis after each property visit for leadership. 
•	Developed sales strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy where needed. 
•	Recommend marketing programs to increase traffic and sales with creative online advertising, direct marketing, and resident referral programs.
•	Hosted monthly meetings for associates to discuss shops, performance, and goals.
•	Mentor associates scoring below target goals and created a follow-up training plan.
•	Reviewed secret shop reports, offering feedback, and providing one-on-one coaching as needed.
•	Created standard and specialized training based on national needs.

National Strategic Leasing Manager

Monogram Residential Trust

•	Monogram Residential Trust was formerly Behringer Harvard Residential until becoming publicly traded in July 2014.
•	Major focus on leasing, marketing, and training of the on-site teams nationally.
•	100% travel to the entire Monogram portfolio. 
•	Managed and fully participated with the leasing staff to assure leasing goals were met. 
•	Developed sales strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy where needed. 
•	Recommend marketing programs to increase traffic and sales with creative online advertising, direct marketing, and resident referral programs.
•	Assisted with the lease renewal program.
•	Mentored associates scoring below target goals. 
•	Reviewed secret shop reports, offering feedback and providing one-on-one coaching as needed.

National Leasing Specialist

Behringer Harvard Residential

Leasing Professional

Experienced and dedicated professional with a history of working in Customer Success. Proficient in training, sales, customer service, and marketing. Excellent verbal and written communicator with a strong background in cultivating positive relationships and exceeding goals. Proven willingness to take on any task to support the team and help the business succeed.

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The Battle

Ashley McGovern

Chuck Gilpin, CCSM

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