Ashley McGovern

Nurture Boss

Director of Content Marketing 

Grace Hill

Senior Content Marketing Manager, Realync

Realync

Senior Content Marketing Manager

Content Marketing Manager

Content Specialist

2 Pizza Marketing

Melissa Moody and I built a go-to B2B marketing podcast for small-team marketers. 

Here's what we accomplished:

→ Recorded and published over 100 episodes 
→ Landed Chili Piper as a premium sponsor of the show
→ Named a top 10% marketing podcast by Listen Notes
→ Learned from ambitious marketers at early-stage startups
→ Coordinated, edited, and produced our own podcast episodes 
→ Co-hosted a podcast for a community of 500+ small-team marketers
→ Created a space for first-time marketing practitioners and marketing leaders to share expertise

Find the show at: 2pizzamarketing.com

Host

OrthoIndy

Public Relations Coordinator

Hi, I’m Ashley. 👋 

Over the last 7 years, I've worked in marketing to help brands:

— Launch human-sounding newsletters
— Find its brand voice, POV, and content pillars
— Establish successful, repeatable content marketing programs
— Help customers get a job done through educational resources 
— Save time and money through frameworks, simplification, and consolidation

My results:

— 65% increase in MQLs
— 4X newsletter subscribers
— On average, 2,000 podcast downloads a month
— Wrote ~100 blog articles, case studies, playbooks, and more
— 23% growth in closed won revenue from marketing campaigns

I'm always up for a content marketing chat, so feel free to reach out!

My current thoughts:

— You need the right products, processes, people, priorities, and perseverance to execute well.
— Alliterations make it easy to remember things.
— Without deadlines, you will procrastinate or perfect.
— Every content marketing campaign needs a purpose, even if the purpose is to be a little irrational.
— The best ideas come from collaboration, curiosity, creativity, and the courage to challenge conventional thinking.

My specialties:

Content Marketing | B2B Marketing | Account-Based Marketing | Fitness Instructing | Product Marketing | Growth Marketing | Traveling | Branding | Storytelling | Older Sis-ing | Digital Marketing | Podcasting | Running

Senior Marketing Manager

As the Senior Marketing Manager at PostPilot, I'm in charge of leading our brand and marketing plans. I work closely with internal teams to help them tell better stories. I work closely with our customers to hear how we can continue helping them solve marketing headaches. And lastly, I also get to help and guide a small team of super-motivated marketers. 

The fun part? I don't gatekeep my experiences as a new leader and marketing team player. I went from having zero tech experience three years ago to now leading marketing at a growing B2B tech startup. So keep up with this wild ride with me on LinkedIn and my podcast.

NoRedInk

Director, Brand & Buzz

Jacht Agency

- Guided the account executives, brand strategists, and social media strategists of the student-run ad agency in meeting client needs

Faculty Director of Strategy (Adjunct)

- Advised agency videographers, graphic designers, and copywriters in completing client creative deliverables

Faculty Creative Director (Adjunct)

Knack

- Established the marketing function at early-stage education technology startup
- Oversaw B2B and B2C content, product, brand, demand generation, and go-to-market marketing strategies

Founding Marketer (Senior Marketing Director)

Mentor Collective

- Managed the brand across all channels and business functions for an early-stage education technology startup
- Owned the content strategy and execution across all marketing channels and activities
- Developed positioning, messaging and competitive differentiation of products and services

Director of Brand & Content

Hudl

– Created programs and told stories that raised awareness, interest and affinity for the Hudl brand (early-to-mid stage startup)

Head of Brand Marketing

– Led a team of designers, content creators and marketers in delivering a cohesive, compelling and purposeful brand journey for Hudl's target audiences

Global Brand Manager (aka Creative Director) 

– Directed Hudl's team of content marketers to produce content that generated leads, brand awareness and sales results

Content Marketing & Public Relations Lead

No Coast Bias

– Produced content that engaged sports fans and pop culture aficionados
– Maintained a platform for bloggers and aspiring journalists to progress in their careers

Founder, Content Creator

Summitsoft Corporation

– Grew online sales by implementing holistic digital marketing campaigns
– Led department responsible for online engagement and channel optimization

Growth Marketing Director

SB Nation

– Wrote stories about Nebraska Cornhuskers athletics
– Produced and co-hosted site’s flagship podcast

Content Producer, Co-Host (Corn Nation)

Godfather's Pizza

– Devised the brand’s content marketing, public relations and social media strategies
– Established the digital communications and growth marketing department and served as the lead marketing consultant for franchisees

Digital Communications & Growth Marketing Director

Page 1 Solutions

– Ensured legal and medical clients implemented and maintained effective search engine optimization and digital marketing campaigns
– Managed website redesign and creation projects from evaluation to launch

Marketing Strategist/Account Manager

tech hype man // outcomes-minded creative // mission-driven marketer

I am an outcomes-driven, customer-obsessed marketer with 10+ years of experience in developing and executing campaigns that drive action with the right people at the right time. I offer a unique blend of (large-scale) strategic know-how and creative expertise that enables both product- and sales-led growth. I've helped three early-to-mid stage startups turn SaaS appeal into mass appeal (achieving eight-figure+ ARR) by creating and executing story-driven, large-scale go-to-market, thought leadership, and demand generation strategies.

From advocating for agile planning methodologies to executing account-based marketing strategies, training teams on Challenger sales, leading creative teams, and crafting keynote addresses, I possess valuable experience that sets me apart from other marketers. 

Whether you need an individual contributor, a servant leader, or a founding member of your marketing function, I'm the plug-and-play marketer you're looking for.

Learn more at derekjhernandez.com or shoot me a message—I'd love to chat about your challenges and how we could overcome them together!

taplio

The Battle

Ashley McGovern

Derek J. Hernandez

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