Ashley McGovern

Nurture Boss

Director of Content Marketing 

Grace Hill

Senior Content Marketing Manager, Realync

Realync

Senior Content Marketing Manager

Content Marketing Manager

Content Specialist

2 Pizza Marketing

Melissa Moody and I built a go-to B2B marketing podcast for small-team marketers. 

Here's what we accomplished:

→ Recorded and published over 100 episodes 
→ Landed Chili Piper as a premium sponsor of the show
→ Named a top 10% marketing podcast by Listen Notes
→ Learned from ambitious marketers at early-stage startups
→ Coordinated, edited, and produced our own podcast episodes 
→ Co-hosted a podcast for a community of 500+ small-team marketers
→ Created a space for first-time marketing practitioners and marketing leaders to share expertise

Find the show at: 2pizzamarketing.com

Host

OrthoIndy

Public Relations Coordinator

Hi, I’m Ashley. 👋 

Over the last 7 years, I've worked in marketing to help brands:

— Launch human-sounding newsletters
— Find its brand voice, POV, and content pillars
— Establish successful, repeatable content marketing programs
— Help customers get a job done through educational resources 
— Save time and money through frameworks, simplification, and consolidation

My results:

— 65% increase in MQLs
— 4X newsletter subscribers
— On average, 2,000 podcast downloads a month
— Wrote ~100 blog articles, case studies, playbooks, and more
— 23% growth in closed won revenue from marketing campaigns

I'm always up for a content marketing chat, so feel free to reach out!

My current thoughts:

— You need the right products, processes, people, priorities, and perseverance to execute well.
— Alliterations make it easy to remember things.
— Without deadlines, you will procrastinate or perfect.
— Every content marketing campaign needs a purpose, even if the purpose is to be a little irrational.
— The best ideas come from collaboration, curiosity, creativity, and the courage to challenge conventional thinking.

My specialties:

Content Marketing | B2B Marketing | Account-Based Marketing | Fitness Instructing | Product Marketing | Growth Marketing | Traveling | Branding | Storytelling | Older Sis-ing | Digital Marketing | Podcasting | Running

Senior Marketing Manager

As the Senior Marketing Manager at PostPilot, I'm in charge of leading our brand and marketing plans. I work closely with internal teams to help them tell better stories. I work closely with our customers to hear how we can continue helping them solve marketing headaches. And lastly, I also get to help and guide a small team of super-motivated marketers. 

The fun part? I don't gatekeep my experiences as a new leader and marketing team player. I went from having zero tech experience three years ago to now leading marketing at a growing B2B tech startup. So keep up with this wild ride with me on LinkedIn and my podcast.

Realync Corp.

Realync is a video leasing & engagement platform for the multifamily and broader real estate industry. Equipping real estate professionals with live and pre-recorded videos tours and full tracking, data, and analytics, Realync streamlines marketing, leasing, and resident engagement efforts using video.

Co-founder, CEO

Accenture

Management Consultant at Accenture with expertise in Strategic Sourcing and Procurement and cost reduction. Drove large scale cost reductions for Fortune 50 companies through direct and indirect sourcing initiatives and lean methodologies.

Global Office Supply Retailer – Strategic Sourcing Category Lead (Feb 2013–Dec 2013) 
• Led client resources through strategic sourcing initiatives for Marketing and Professional Services categories
• Secured direct savings of over $2M across Marketing and Professional Services categories
• Developed implementation plans tracking the path to over $8M additional savings
Multi-State Public Utility Company – O&M Strategic Sourcing Category Lead (Oct 2012–Feb 2013)
• Managed category resources to plan, execute, and deliver $5.4M savings in 4 months
• Prepared and led client team through negotiations with contractors
• Developed implementation plans to ensure accurate tracking and reporting of agreed savings
• Exceeded team target of $6M O&M savings through direct category reductions
Public Sector Government Entity – Strategic Sourcing Category Lead (Feb 2012–Aug 2012) 
• Sourcing Lead of seven strategic sourcing and procurement initiatives
• Directly led initiatives securing over $10M in savings and secured over $25M total team savings
• Provided data, analytics, and presentations for all initiatives
• Led client and third party negotiations on a weekly basis
Large Pharmaceutical Company – Strategic Market Capitalization (Aug 2011–Jan 2012) 
• Coordinated the Direct to Retail Pharmacy Pilot
• Assisted with design, development, and execution of pilot programs with select retail partners
• Led continuous improvement through process/program mapping and standardization

Management Consultant

Purdue University

Oversaw 9 resident assistants who were responsible for the well-being of over 250 college students. Handled and managed crises when they occurred while maintaining a safe environment for over 1,200 residents in Cary Quadrangle. Developed my staff through enriching leadership activities and identified the future leaders within the organization to guide them into leadership roles.

Staff Resident

Responsible for over 40 residents. Create and plan educational, community building programs for 1200 residents. Serve as a resource and mentor for all residents.

Resident Assistant

Intern with Accenture placed on a Product Life-cycle Management implementation in a change management role. Primarily aided in creating training materials and environments in the PLM system, led training sessions with direct client groups, and worked with the client to ensure their desired requirements were met. The role was a direct client facing opportunity that provided a deep level of experience in how Accenture manages client relationships and works to build the proper work environment for client buy-in and takeover of the systems being implemented.

Management Consulting Intern

Roche Diagnostics

Managed a Lean consolidation project using many Lean principles, particularly 5S. Consolidated all non-inventory materials and vendors, and redesigned the storage and distribution system for the materials. The project cut $3,000 a year from material costs and improved workplace organization and flow. 
Also created and implemented a new scrap/recycling area for my building, including procedural documentation. Performed and documented meter testing as well suggesting changes with possible savings of $1M. Through project completion became PRIME Certified in Process Improvement.

Process Improvement Intern

MOR/ryde International

Interned with the quality control and engineering department. Worked to design new storage layouts to organize the storage and distribution of welding instrumentation while also implementing a tracking system for those welding parts. Also studied weld times to improve the quoting accuracy and assisted in quote testing.

Engineering Intern

I was fortunate enough to flip my first house the Summer before Senior year in high school and ever since, real estate and entrepreneurship have been my passions. I get to live out both of those passions every day by helping real estate professionals from around the world market, advertise, lease, and sell their properties and spaces in new, innovative ways using video.

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The Battle

Ashley McGovern

Matt Weirich

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