Ashley McGovern

Nurture Boss

Director of Content Marketing 

Grace Hill

Senior Content Marketing Manager, Realync

Realync

Senior Content Marketing Manager

Content Marketing Manager

Content Specialist

2 Pizza Marketing

Melissa Moody and I built a go-to B2B marketing podcast for small-team marketers. 

Here's what we accomplished:

→ Recorded and published over 100 episodes 
→ Landed Chili Piper as a premium sponsor of the show
→ Named a top 10% marketing podcast by Listen Notes
→ Learned from ambitious marketers at early-stage startups
→ Coordinated, edited, and produced our own podcast episodes 
→ Co-hosted a podcast for a community of 500+ small-team marketers
→ Created a space for first-time marketing practitioners and marketing leaders to share expertise

Find the show at: 2pizzamarketing.com

Host

OrthoIndy

Public Relations Coordinator

Hi, I’m Ashley. 👋 

Over the last 7 years, I've worked in marketing to help brands:

— Launch human-sounding newsletters
— Find its brand voice, POV, and content pillars
— Establish successful, repeatable content marketing programs
— Help customers get a job done through educational resources 
— Save time and money through frameworks, simplification, and consolidation

My results:

— 65% increase in MQLs
— 4X newsletter subscribers
— On average, 2,000 podcast downloads a month
— Wrote ~100 blog articles, case studies, playbooks, and more
— 23% growth in closed won revenue from marketing campaigns

I'm always up for a content marketing chat, so feel free to reach out!

My current thoughts:

— You need the right products, processes, people, priorities, and perseverance to execute well.
— Alliterations make it easy to remember things.
— Without deadlines, you will procrastinate or perfect.
— Every content marketing campaign needs a purpose, even if the purpose is to be a little irrational.
— The best ideas come from collaboration, curiosity, creativity, and the courage to challenge conventional thinking.

My specialties:

Content Marketing | B2B Marketing | Account-Based Marketing | Fitness Instructing | Product Marketing | Growth Marketing | Traveling | Branding | Storytelling | Older Sis-ing | Digital Marketing | Podcasting | Running

Senior Marketing Manager

As the Senior Marketing Manager at PostPilot, I'm in charge of leading our brand and marketing plans. I work closely with internal teams to help them tell better stories. I work closely with our customers to hear how we can continue helping them solve marketing headaches. And lastly, I also get to help and guide a small team of super-motivated marketers. 

The fun part? I don't gatekeep my experiences as a new leader and marketing team player. I went from having zero tech experience three years ago to now leading marketing at a growing B2B tech startup. So keep up with this wild ride with me on LinkedIn and my podcast.

Megan Cook

Vanderbilt University

Senior Director, Partner Relations, Marketing & Communications

Onlife Health® (Acquired by Pager, Inc)

Onlife Health, a GuideWell company, brings end-to-end simplicity to population health and well-being. Connecting and integrating people, technology, and benefit design through our user-friendly engagement platform, we guide consumers on “the next right thing to do” in their healthcare journey. With its built-in agility, the Onlife platform can be configured and scaled quickly and easily to serve any market, from commercial health insurance to Medicare Advantage and Individual (ACA) lines of business.

* Lead brand marketing strategy and lead generation focus
* Developed full-scale content marketing strategy
* Built and scaled brand marketing team responsible for supporting our own OLH initiatives, as well as two sister companies and a newly developed diversified business group within parent company
* Lead brand development initiative for newly created diversified business group within parent company
* Lead brand development and launch for sister company
* Implemented a b2b marketing awareness and lead generation approach for sister company 
* Lead and executed first cross-company Client Summit
* Prepared company for acquisition

Sr. Director, Marketing

Self Employed

Senior Marketing Consultant

ReviveHealth

•	Lead multi-million dollar strategic marketing, communications, content, branding, digital, creative, 
        and public relations campaigns for health system clients throughout the U.S. 
•	Provided day-to-day strategic counsel and support for large, healthcare system clients to help 
        them meet business goals. 
•	Directed and managed overall program design and execution of traditional and digital campaign 
        elements, developed to achieve thought leadership, positioning, awareness, engagement, demand 
        generation, and lead generation, depending on client needs. 
•	Co-lead new business proposals and pitches. 
•	Lead and managed development and execution of a large Penn State Health branding campaign 
        strategy, driving community-wide awareness, communicating the reinvestment in the community 
        through a fully integrated marketing communications program in an extremely condensed time 
        frame due to political push.
•	Participated in agency mentorship program, providing guidance to junior-level team members in 
        the agency.

Vice President, Client Experience

Aisle Rocket Studios

•	Client experience lead for digital marketing for Sears retail brands: Kenmore, Craftsman and DieHard.
•	Partnered with client on digitally supporting externalization of brands.
•	Partnered with client on digitally supporting sale and transition of Craftsman brand.
•	Lead development of message positioning and digital execution of the Kenmore brand’s new platform, identifying communication approach at both the product category and individual product level.
•	Lead development on digital strategy directed at in-market shoppers in the active brand evaluation 
       phase for the Kenmore brand.
•       Supported the Craftsman client through transition of the brand following its purchase by Stanley Black & Decker.
•	Responsible for managing multi-level project SOWs and retainers, annually.
•	Built, mentored and grew the account team to support the business growth of in portfolio Sears brands, as well as multiple out of portfolio accounts.
•	Represented agency at weekly “All Agency” status meetings for Kenmore and Craftsman.
•	Managed day-to-day including:  strategy and account planning, digital projects from initial scope 
        to project completion, internal teams and freelance partners.
•	Led development and enhancements of the Craftsman Smart Lawn app.
•	Assisted the Kenmore brand team with developing a process and creative assets, supporting the first Sears-retail brand launch on Amazon.

Client Focus: 
Sears' brands including: Kenmore, Craftsman and DieHard. Both US and Global.

Account Director / Group Account Director

Gelia

Directly managed marketing strategy/execution, day-to-day operations and business relationships with global Caterpillar account(s).  Managed, coached, trained and developed a team of account executives. Led Caterpillar relationships at the senior engineer, product management and business management levels; developed, executed and drove product marketing for global divisions from pre to post sales (new product sales, accessories/parts/service: Electric Power-Diesel Generators, Marine Engines, Petroleum Engines, Gas Generators, Rental Generators, Certified Used Equipment, Global Electric Power/Dealer Initiatives). 

Orchestrated design and execution of traditional and digital marketing strategies, dealer marketing, new business and customer loyalty, as well as partner marketing initiatives (local/direct, database, campaigns, promotions).  Oversaw and partnered with third-party agency resources (research, copy, design, analytics, interactive, accounting, social media, online/traditional media, photo/video). Managed client P&L and financial analyses, as well as forecasting and margin analyses.

Key member of marketing and account team growing Caterpillar’ aftermarket strategy. Served as senior marketing, communications and branding advisor to business and engineering teams globally in Caterpillar. Partnered with North American and international dealers.

Co-developed and led communications workshops in Singapore and Dubai for Electric Power Support Division (aftermarket) initiative; engaged key corporate and dealer executives to develop a marketing communications strategy, as well as launch global service offering strategy, standardization and training. 

Led rebranding initiative for Peoria non-profit (pro-bono), including conceptualization and development of new name, logo, collateral and annual gala brand launch.  

Client Focus: 
Multiple business groups within Caterpillar -- both US and Global.

Senior Marketing Account Manager & New Business Development

Martopia, Inc.

Promoted to a leadership role for this boutique, integrated marketing and public relations firm delivering branding, strategic marketing, advertising, creative advisory, public relations and interactive communications solutions with a focus in manufacturing, healthcare IT verticals. 

Full creative, fiscal, strategic planning and client services oversight for a portfolio of small to large clients within healthcare IT and manufacturing.  Led new business development; secured, built and managed relationships with key client stakeholders and executives.  Recruited, hired, trained and oversaw a team of account executives, media relations specialists, graphic designers and copywriters to deliver brand building content and materials.  

Client engagements: branding, Websites, product launch, marketing materials, logos, trade show/expos (e.g., HIMSS) and corporate event planning.  Created, designed and executed branding elements for new products/concepts.

Member of agency leadership team delivering and implementing overall agency direction, strategy, business development programs and operational improvements.  

Delivered comprehensive marketing and advertising agency services; managed project life cycle from deciphering needs through ideation, design, production, media acquisition, launch and evaluation.  Engaged customer facing teams to identify and gather customer needs and opportunities based on feedback.

Client Focus: 
Various clients in healthcare, manufacturing, healthcare information technology, financial services and associations.

Account Supervisor/ Senior Account Executive

Williams Randall Marketing Communications

Key account manager and brand owner for agency’s second largest client (career college) for this full-service marketing and advertising agency delivering comprehensive ideation, design, development, launch and evaluation of branding, media, web, mobile, research, SEO, SEM, analytics, social media, broadcast and print.

Orchestrated full life cycle local and regional marketing, promotional, communications and public relations initiatives from concept through launch, including TV, radio, print, direct and digital.  Instrumental in pitching new and organic business opportunities to senior executives.  Managed forecasting, invoicing and budgets.  

Rapidly grew account revenue through identifying, pitching and securing two new pieces of business and developing/closing high-profile, high dollar marketing programs.  

Built customer insights improving targeted marketing, brand loyalty, commercialization strategies and customer satisfaction.  Facilitated market research initiatives, including qualitative and quantitative research studies.

Client Focus: 
Harrison Business College & associated schools.

Account Executive

Aspen Marketing Services

Marketing operations and key account manager for national General Motors account leading high-volume local, regional and national automotive promotions/direct marketing.  Managed account executives and support staff leading day-to-day operations, logistics and project execution.  Filled sales, account management and creative/marketing roles directing design, promotion and execution of co-op promotions.  

Assisted in implementing project management processes to improve project planning and execution for a high-volume, high-value account team managing three million+ mailers a week.  Managed a team of account executives and resources delivering daily operational, program and administrative support. 

Client Focus: 
General Motors // Chevrolet

Account Supervisor

Direct accountability for management of Chevrolet automotive brand at the corporate level, including planning, managing and executing national and regional direct mail campaigns. Interfaced with senior business and product leaders in GM; served as a direct marketing and promotional advisory for campaign design and ROI.  

Accountable for budgets, forecasting, project execution, client satisfaction, brand compliance/legal and business development.

Senior Account Manager/Account Manager

Sikich Group

Led innovation and development of marketing, marketing communications, branding and customer loyalty programming across 18 operating companies (i.e., accounting, legal, managed services, technology advisory).  Successfully launched and managed marketing and customer research and insight driving targeted marketing and revenue growth.  

Managed budgets, as well as third-party agency relationships.  Planned, coordinated and managed all firm events, trade shows and sponsorships, as well as conferences, meetings and employee engagement events.  Directed customer insight program supporting targeting marketing and sales strategies.

Marketing Coordinator

Growth-Oriented Marketing Leader | Connector | Engagement-Focused | Team-builder

Senior marketing, advertising and business management professional combining client and agency experience in leadership and individual contributor roles.  

Success managing fully integrated, image building, branding, business planning, promotions, advertising and marketing in regional, national and global markets.  Extensive creative leadership, hands-on design, client services and business management experience delivering innovative marketing solutions.  

Exceptional relationship-building skills: consistent track record in building and retaining positive business relationships with key accounts, as well as rebuilding struggling client relationships. 

Creative, strategic, client management and financial skills to design, develop and launch commercialization, branding, communication, advertising, and marketing programs.  Extensive experience training and developing resources, as well as budgeting, financial planning, vendor/agency relationship management, reporting, change management, process improvements, and key account management.

Specialties: 
Communication Principals | Marketing | Agency Accounts & Client Management | Client Relationships | Traditional & Digital Advertising | Web, Ecommerce, Social, Viral & Mobile | Customer Insights | Managed Integrated Marketing Campaigns | Team Building | Strategic Marketing | Key Account Management | Project Management | Branding | New Business Development | Creative Conception/Direction | Web Metrics/SEO | Lead Generation | Tradeshow /Event Management | Vendor Relations | B2B & B2C Channels | Event Planning | Lead Identification/Nurturing/Management | Customer Experience Management | Sponsorship | Budget Management | Direct Mail Campaigns | Brand Campaigns | Complex Communication Channels

Vast industry experience with the proven ability to rapidly adapt to new markets and product lines:
Healthcare, Automotive, Manufacturing, Professional Services, Consulting, Government, Non-Profit, After-Market Support.

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Ashley McGovern

Megan Cook

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